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Summary: A New Religion Movement

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A new religion movement or a cult is explained by Myers and Twenge (2013) as a group, that is typically recognized by its rituals and beliefs related to religion or a particular person (leader). Cults are also explained by their typical isolation from others and by the intensity of their charismatic leader (Woody, 2009; Myers & Twenge, 2013). According to Woody (2009), many cults or new religious movements are identified by the power of their leaders and the influence the leaders have on their following. Members of cults tend to join cults because of the social influence the group has in relation to their search for meaning, fulfillment, social change, happiness, and sense of belonging (Salande & Perkins, 2011). Cult like organizations and …show more content…

The peripheral route to persuasion allows us to focus on cues within an argument, which triggers automatic acceptance, without thinking (Myers & Twenge, 2013). If a speaker or leader appears to be persuasive, credible, appealing, has overtly good motives, it is generally easier for individuals or groups to be persuaded.
The indoctrination of cults includes the ideas that compliance breeds acceptance, the persuasive elements of the leader, and that the audience is generally young, in crisis, elderly, or lonely (Myers & Twenge, 2013). Members of cult groups are generally persuaded into the new lifestyle, because they believe that they are joining a group that is healthy and wants to change the world (Salande & Perkins, 2011). Myers and Twenge (2013) address the 6 principles of persuasion as: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. The principles of persuasion can be identified in all aspects of the members of a cult or new religion group. Many members of cults are coerced into feeling that they have to commit to the cult once they join. They believe that since other people are in the cult with them that it must be good for everyone. They comply with the authority figure because there is something about them that they like and they are drawn to the cult due to its appearance of …show more content…

The Obedience study that was conducted by Stanley Milgrim in 1974 addressed a person’s obedience to an authority figure. The participants in the study were asked by a person in a lab coat (authority figure) to shock learners (who were confederates). Milgrim found that the participants in the study obeyed the authority figure, because they felt that they were not in control and were not responsible for the shocking of the learners (Gardner, Williams, & Sadri, 2007; Myers & Twenge, 2013). The idea of obedience is linked to the power of situations for people, which can induce seemingly normal people into the engagement of cruelty against other people (Myers & Twenge,

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