Strategic Planning And Strategic Marketing Planning

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

Marketing strategies are activities designed to fill market needs and achieve objectives through the marketing mix.

What is marketing strategy? The process of matching the organisation’s strengths to the customer needs, with the aim of achieving a competitive advantage in the market. The combination of product, price, distribution and promotion most suited to a particular group of consumers. • Goal: the create a sustainable competitive advantage in the market • All the elements of the marketing strategy that lead to the development of the competitive advantage require good understanding of consumer behaviour Marketing strategy process: • 1. Segment: understand consumers a. Determine the dimensions (age, geography, subculture) b. Determine the heterogeneity c. Define the needs & goals 2. Target: choose consumers a. Evaluate each segment in

First of all, the operators must be aware of their target market and what kind of product they intend to provide to their target customers. And the next step is to make a decision about what kind of relationship do the operators intend to form with their customers or suppliers. Thirdly, in order to create this strategy, what level of investment is required and how will the operators allocate and locate the required resources. Finally the operators must have detailed objectives and action plans (David, 2015a).

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

The Alpha Company Limited started its business with manufacturing purified drinking water at the year of establishment, 2000. In year 2003, it expended the business with manufacturing soft drink. Since it had gained high market acceptance for its product and in turn high return on capital, board of director of Alpha decided to add new product line of alcoholic beverages into business in year 2007. Board of directors decided to continue their Alpha by restructuring with three managerial levels. The top level is corporate level to oversee and take responsibilities for the entire company. At the middle level, the three separate strategic business units (SBUs) were formed to undertake separate product lines and services; one

Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities.

Marketing strategy is the goal of the increasing sales and achieving the sustainable competitive advantages. Marketing strategy includes all the basic and long-term activities in the field of the marketing that deal with the analysis of the strategic initial situation of the company and the formulation, evaluation and selection of the market-oriented strategies and therefore it contributes to the goals of the company and its marketing objectives.

An organization has limited human, financial, technological and other resources available to produce and market its offerings- it can't be all things to all people. Every organization must develop strategies to help focus and direct its efforts to accomplish its goals. The process of strategic marketing is divided into three phases that is planning, implementation and evaluation (Armstrong & Kotler 2009).

Strategic marketing involves the management of the process of determining the marketing strategy that is to be followed, and of making sure the strategy is followed correctly, in order for a firm to successfully compete against its rivals; it can be defined as "a systematic approach to a major and increasingly important responsibility of...management: to position and relate the firm to its environment in a way which assures its success and makes it secure from surprises" (Ansoff, 1990).

To enter a new market needs a holistic and logic process and strategy which should consider different factors including 3Cs (customer, competitors and corporation), the STP (The Segmentation, Targeting and Positioning model) and mix strategy (4Ps as Product, Promotion, Price and Place) and all can largely affect the performance of sale performance in the markets. In this essay, firstly, I would like to discuss the processes and result of the simulation game in my group. Then, one of mix strategies which had become an issue during the simulation game will be reviewed and combined with marketing concepts or theories. And the last part would reveal one tool that should be considered as a significant factor which can influence the strategic

Strategic marketing management is the process of formulation, estimation and implementation of marketing strategy by an organization. Indeed a marketing strategy

In marketing, the business model a firm chose can be one of the ways that reflects the process of value-creating into the market. It defined the physical elements of the enterprise and the procedure about taking apart in the marketplace and market shares acquisition. Strategy and tactics are the two key components of the business model. Philip Kotler(2001) said that, “marketing plan plays an important role in the course of strategic planning, which is the basis for all marketing strategies and decisions.” In words, marketing plan is the key strategy of products or brands and there are two kinds of it. On the one hand, strategic marketing plan depicts the total business goal and strategies with a basement of the current market atmosphere and analyses of possible opportunities. On the other hand, followed the strategic marketing plan, tactical marketing plan formulates a series of specific activities like brand building, incentives and communication.

A marketing strategy is a description of goals that need to be achieved with marketing efforts. A marketing strategy is normally formed by an organizations business goals. Business goals and a marketing strategy should go hand-in-hand. A marketing strategy should consist of a clear goal of what has to be done, informing consumers about the product or services being offered, and also informing consumer of differentiation factors.

A marketing strategy can be defined as the art and science of formulating, implementing and evaluating cross functional decisions that enable an organization to achieve its objective. A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. This is where McDonald’s has excelled due to its ability to successfully integrate the customer’s perspective in its products and operations