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Strategic management: an evaluation of the use of three learning methods
Department of Strategic Management and Marketing, Nottingham Business School, Nottingham Trent University, Nottingham, UK
Keywords Learning, Strategic management, Simulation, Action learning, Consultancy Abstract The article examines the use of three learning methods in the teaching of strategic management; the case method, simulation and action learning, in the form of a consultancy project. A survey of course members ' perceptions of learning
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The term ``case method ' ' has come to refer to a wide range of teaching styles and objectives that can be adopted within the use of case studies for teaching (Dooley and Skinner, 1977). It has been proposed that the case method can be used to: . gain illustration of particular points, issues or managerial principles; . provide managers with a neutral situation in which they are free to explore problems (because they are not their own); . relate theory to practice; . confront the complexities of specific situations; . develop analysis and synthesis; . develop self-analysis, attitudes, confidence, responsibility; . develop interpersonal skills, communication and listening; and . develop judgement and wisdom and enliven teaching. The method may gain the student 's intellectual and emotional involvement and assist the long-term retention of understanding and bring realism into instructional settings (Romm and Mahler, 1991; Osigweh, 1989; Smith, 1987; Christensen and Hansen, 1987; Dooley and Skinner, 1977). The case method is not without its limitations. Cases may be limited in the extent to which they present the realities of an organization. Yin (1989) comments that a case need not reflect a complete or accurate rendition of actual events; its purpose is to establish a framework for discussion among students. Similarly Towl (1969) describing case writing at Harvard Business School
emphasises the need for a
"Total Quality Management (TQM) is a participative management style that stresses total staff commitment to "customer" satisfaction (Eskimo, 2001)." Quicken Loans utilizes TQM along with the other management styles to provide the high quality of service to their clients. Quicken Loans expresses Total Quality Management in their ISMs. The ISMs Are: Obsessed with finding a better way, Responding with a sense of urgency is the ante to play and Every client. Every time. No exceptions. No excuses (Quicken Loans, 2008). These three ISMs express the care of their clients and illustrate the things that need to be done to ensure that TQM is still effective and efficient within the organization. Quicken Loans focuses on creating a lifelong relationship with
Strategic Management is the theory and practice of making decisions that shape the future of the firm. This course looks at the content and process of strategic decision making from the perspective of managers who are responsible for an entire business unit. These may be individuals who are acting in the capacity of a Chief Executive of a company, divisional General Managers, or departmental heads. It is also the perspective most
The cost leadership strategy seeks to improve profit margins by bringing down the costs of producing while enabling the organization to still charge market prices. They also focus on increasing the market shares through lower pricing, enabling the organization to continue to reach profits because of reduced costs. As with any organization the goal is to minimize cost directly to the organization providing the delivery of products or services. According to Barney (2007) low cost leadership strategy takes pride in initiating its costs advantage abilities to charge lower prices while reaping the rewards of higher profits.
“Case studies are stories. It presents a realistic, complex, and contextually rich situations and often involve a dilemma, conflict, or problem that one or more of the characters in the case must negotiate”,
Target Corporation is one of the most major merchants store in the world. Target is recorded to be the sixth largest retailer within the United States. Founded by, George Dayton in the early 1900’s in Minneapolis, Minnesota. Target Corporation is a leading merchant store that supplies a variety of products, which includes everything from clothing to shoes, health and beauty, and even electronics. It is a corporation that remains on-top, and develops day-out. It is a brand that is well known and continues to raise the bar each year effectively. Target Corporation will need to grow the company approaches built on the quality of the rank, ethnicity, and
“Case study research allows the researcher to explore the phenomenon under investigation from a variety of perspectives to gain an in-depth, balanced picture of that phenomenon” (Taylor & Gregory, 2015, p. 37). Being able to interview all students enrolled in the program will allow me to gather a variation of viewpoints.
Case study research can be defined as a pragmatic method that works to understand the meaning of lived experiences, events, and interactions for people in particular situations through real-life context (Morese & Richards, 2003). The case study approach can be used for the in-depth investigation of an issue or life event. Case studies can uncover beliefs, attitudes and perspectives of those involved. In this case both teachers and students. The ultimate goal of a case study is to illustrate the complexities
The case method of learning requires the identification of the key problems and challenges the company is trying to solve. What information is useful and what information is not useful, analysis to determine the root causes of the situation, and then suggest a plan of attack/recommendations should be included.
This report demonstrates the evaluation of current performance of JD Sports Company. Method of Analysis includes Ansoff’s matrix and Porter’s generic growth strategies to discuss the nature of the market which JD Sports invest in. The financial methods are including the flexibility and stability of JD sports which judged by the liquidity, current ratio, operation capital, gearing and profit margin of this company. These figures could be collected from the annual report or balance sheet. This report analyzed the JD sport’s position in the market, and used generic and external growth method to expand market size. Such as acquired a lot stores to improve business profitability. Obviously, JD has expanded to the European
The rationale that management uses to guide its decisions and actions is a four level strategic plan and the business logic and reasoning is that it make good business sense. It is extremely important to OPM that the problem it resolved quickly and efficiently and not allowed to get any worse. The customers are getting angry that the issues are not being resolved quickly and the backlogs are just getting longer.
Thru the course I have learned that Strategic Management builds on many processes and that various companies and organizations with diverse backgrounds can teach us valuable lessons. To be on the lookout for what can be considered a beneficial development in an organization or perhaps what can be a bad plan plausibly implemented at the wrong time.
Strategic studies is the study of conflict and use of military, it is a subfield of security studies which is a part of one of the five core branches of study for political science, international relations. Critics of strategic studies argue that it is obsessed with war and conflict, lacks concern for ethical issues, and they consider it to be a part of the problem of starting and continuing wars rather than a part of the solution of reinforcing peace. Do the strengths of strategic studies outweigh the critiques and costs? This paper will consider the weaknesses and strengths of strategic studies.
Globalization changes have impacted Burger King in the following ways; since the company began in 1953 with its first restaurant in Jacksonville, Florida and opened several locations across the United States, the company began its international expansion in 1969 with its first international franchise location in Canada, followed by Australia in 1971, and Europe in 1975. The setting up of franchises outside the United States was as a result of fast food opportunities arising outside the United States. So as to fully integrate in the international market, Burger King had to adopt and embrace
Although cases are based on real events that actually happened, the best way to prepare for cases does not involve conducting research to determine what actually happened. This is because the case situation is often quite different from the corresponding real world events on which the case is based. These modifications or differences are written into the case to help instructors emphasize specific topics or aspects of the situation from which one may generalize marketing lessons. Thus, what really happened is not always the best gauge to a satisfactory
Future- oriented: Strategic management encompasses forecasts, what is anticipated by the managers. In such decisions, emphasis is placed on the development of projections that will enable the firm to select the most promising strategic options. In the turbulent environment, a firm will succeed only if it takes a proactive stance towards change.