Starbucks Rhetorical Analysis

Starbucks value statement says, "Creating a culture of warmth and belonging, where everyone is welcome" (Starbucks). In November of 2015, Starbucks, the popular coffeehouse chain, released their Holiday-themed cups. Shockingly, they were plain red, a simple cup. These cups were an extreme difference when compared to years past, where they featured vintage ornaments or hand-drawn reindeer. To say the least, the conservative community was outraged at these red cups, which were seen as politically correct or offensive. These two articles: "Starbucks 'removed Christmas from their cups because they hate Jesus, ' Christian says in viral Facebook video," written by Justin Wm. Moyer; and "Satire: Red Cup Controversy" written by Jessica Machado, justify the claim that the conservatives were outraged at the values these cups illustrated. To capture the controversy, Machado and Moyer use similar sources and appeals to value, but deal differently with opposition and appeals to logic. When creating this argument, satire is a more effective rhetorical strategy than straightforward rhetoric because it has the power to exaggerate the situation and produce richer appeals to value and logic.

Eric Schlosser shows the audience a very clear picture of how McDonald's has dominated not only the fast food industry but also has made its way onto other business fields. McDonald's is the biggest buyer of beef, pork, and potatoes. The company is the largest owner of retail space in the world, the biggest private operator of playgrounds, and one of the country's major toy distributors. "The fast-food industry now stands alone atop a massive food-industrial complex which has gained control of American agriculture," writes Schlosser.

Reevaluating “Dollar Stores:” A Closer Look at the Skeptical Claims Consider the following scenario: you walk into a discount store where everything is just a single dollar, but this seems too good to be true. In reality, dollar stores offer people incredible deals, but this may come at a high cost to their employees. An episode of “Last Week Tonight with John Oliver” titled “Dollar Stores” evaluates the circumstances of dollar stores, but often uses humor to persuade the audience. This episode discusses the poor working conditions inside dollar stores like Dollar General and Dollar Tree, such as low wages, understaffing, unsafe practices, and little support from corporate. Although John Oliver uses many of the "tips" in Danielle Derise's article to "determine when bias matters" to

As the world expands through time and business, the natural process of developing food is forced to adapt to the growing demands of civilization. Henceforth, the modern-day food industry is capable of producing a plethora amount of nutrients that sustains mass populations. However, is the modern tradition and technique of mass food production hiding a burdened truth behind the curtains of society’s unawareness? Is such truth more sinister than productive? Filmmaker Robert Kenner directed a documentary in 2008 where the methods of processing meats and harvesting crops were analyzed with their effects. As a result, Kenner’s documentary, Food Inc., has revealed that the ways foods are processed have consequently made them perilous for society. Through the use of

Have you ever been in a rush, low on cash, and looking for something to eat so you didn’t really have a choice but to grab a burger with fries at your local fast food place? Have you ever paused or stopped to think about where the burger really came from, or the process that went in to be made? The Food Inc documentary investigates and exposes the American industrial production of meat, grains, and vegetables. Robert Kenner the producer of the film makes allegations in this film and he explores how food industries are deliberately hiding how and where it is our food is coming from. He emphasizes that we should find out where our food comes from and why is it that the food industry does not want us to know. Food Inc. does not only uses compelling images, such as hundreds of baby chickens being raised in spaces where they do not see an inch of sunlight, it also includes the speeches and stories of farmers, families, government officials, and victims of the food industry. The four current problems facing today’s food industry are the reformed usage of the false advertisement within the labeling of products , mistreatment of farmed animals, and the harmful chemical in our meats. The documentary Food Inc uses very persuasive tactics that demonstrates strong elements of pathos, ethos, and logos make an effective appeal, while uncovering the dark side of the food industry.

Furthermore, by representing a young puppy and a Clydesdales as the owner’s pets, you can truly see that friendship has no boundaries at all. I can remember out of old books I have read and movies I have watched, that people only hung out with people that are the same as them. Are you one of the popular kids? You could only hang out with the popular ones. By showing a diversity of two different animals and a human being instead of just two humans communicating, you can see that you can be friends with whoever you want.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Introducing his letter, Ira Herbert merely states that as a representative of the Coca-Cola company he feels entitled to express that the use of their slogan by another product does not make them content. Therefore, Herbert suggests the other party to take down the slogan. For instance, Herbert specifically implies that it is okay to ask the advertising team of Diary of a Harlem Schoolteacher to take down their slogan because they have “made use of ‘It’s the Real Thing’ long prior” (lines 5-6). From this, readers can feel Herbert giving off a stern atmosphere from the commencement of the letter. As a result, Herbert’s introduction is not argumentative nor convincing but direct. Whereas, Seaver attempts to apply an understanding tone at the

You would not believe by the amount of people who would confuse a book for a can of Coca-Cola believing that it is the real thing. Herbert, a Coca-Cola executive, and Seaver, execute vice president of Grove Press, Incorporated were involved in a formal discussion regarding the use of the slogan “It’s real thing”. He believes the slogan rightfully belongs to the Cola company, however Seaver contradict Herbert’s claim stating both companies can make use of the slogan. A formal letter sent to Grove Press explains the concerns that the Cola Company has over the publishing company’s use over the slogan. The response, made by Seaver, is written in a sarcastic tone and elaborates why the slogan is free to be used for the book’s publishing. Whereas Herbert’s letter was well written in explaining the proposal Coca-Cola has given the publishers for changing their slogan, Seaver’s response is more persuasive due to its ability to successfully use satire to discredit the Coca-Cola company’s absurd claim that people will confuse a novel for a can of cola.

Starbucks Corps had its gross account receivables for the year 2015 increase by 14.44% which led to its net receivables increase by $88,000,000 which translates to an increase of 13.95% of the net account receivables. This was followed by an increase in doubtful debts through the previous year by 6.12% to %6,700,000 from the ear 2014. This is due to the increase in the number also sales which led to the increase in account receivables and also doubtful debts in 2015. The risk that the company undertook also increases in line with the increase in account receivables.

All business have experienced some sort of controversy. This past holiday season, social media exploded with controversy over Starbucks choice of their holiday cup this past season. Everyone had their own opinion based on the plain red cup. Some people believe that Starbucks hates Christmas and therefore hates Jesus. While others thought it was Starbucks way of getting some more publicity whether it was going to be good or bad. In this case most people decided to defend Starbucks with the saying its just a cup.

Starbucks has yet to spend a dime on advertising their holiday beverages. The Starbucks spokesperson also said, “our core value as a company is to create a culture of belonging, inclusion, and diversity, something Christ did himself. Not saying Starbucks is a Christian company, but as a Christian and a former pastor Joshua Feuerstein should have known this. Now because of his actions all Christians are looked at as a bunch of judgmental religious hypocrites, but we’re all a mess and we need God.

The insurance company Geico, which stands for Government Employees Insurance Company, uses many rhetorical strategies in their film advertisements to successfully attract viewers and convey positive messages about their company. By developing senses of ethos, pathos and logos, creating symbolism, and using effective cinematography in their ad campaign, Geico attempts to attract young businesspeople to the company. Their use of rhetorical devices in the commercials helps to send the message that Geico relieves stress in tense situations and is the logical choice of insurance.

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

Starbucks is one of the top leading coffee sellers in the world. With more than 17,000 stores in more than 55 countries, Starbucks has created the ultimate brand and coffee shop (Ferrell, Fraedrich, & Ferrell, 2015). Building Starbuck’s name was a process performed by the founder Howard Shultz that focused on quality ethics and good coffee. One of the main aspects of Starbuck’s culture is its mission. Starbucks brand has been ranked number 16 in the Fortune’s one hundred companies to work for because of its honorable, ethical back-round (Lemus, von Feigenblatt, Orta, & Rivero, 2015). However, like all businesses, Starbucks has encountered some ethical issues along the way of their success.