Ethics, Ethics And Ethical Ethics Of Starbucks

* Starbucks was one of the Fortune Top 100 Companies to Work For in 2008. The company is a respected employer that values its workforce.

Ethics are what people think are right and wrong things to do. Ethical values can change from one person to the next. There are many businesses that have good morals- making them ethical; but there are also many businesses that have make unethical decisions in order to gain more money. Unethical businesses can hurt that community and environment. Businesses that have been recognized for being ethical include: Costco, Starbucks, and UPS. Although many businesses are ethical many have been recognized as unethical include Phillip Morris and Chevron.

In today’s business world, companies have changed. Companies are looking to adjust to their business and community expectations by making changes in the technological machinery and devices they use to reduce the company’s negative environmental impact. In order to sustain economic businesses, companies should not only concern about the financial benefits, but also ethic firms have to care about people, society, and the environment as well (Elkington 72). A portion of their profits goes to programs in charge of reducing any negative effects and promoting sustainable and social development. This social responsibility has been implemented with the purpose of satisfying the company’s and the community’s necessities in order to create a good and long-term win-win relationship. Corporate Social Responsibility (CSR) is becoming essential for today’s company’s success. Corporations have the obligation of developing strategies that will benefit employees, customers, and the community. Today we will focus on how Starbucks has made use of its corporate social responsibility to succeed in the business world and how Dunkin Donuts is still trying to stay in the market. After oil, coffee is the second most valuable commodity in the world. More than 50 percent of Americans drink coffee everyday — three to fourcups each, more than 330 million cups a day and counting (Neal).

The understanding of Starbucks is that ethical behavior and protocol is imperative to ensure a good working relationship within the company. This not only includes conducting oneself correctly with coworkers but also with all the clients they serve. Within the same Standards of Business and Conduct material is additional information for the partners, which include information that will enable them to make the right choices when faced with a difficult and possible ethical dilemma:

Starbucks has many stakeholders who are interested in the business’ success and failure, as they can be positively or negatively affected by the business. One of Starbucks’ main stakeholders is its consumers, this because consumers are the company's most influential stakeholder group and that Starbucks should listen to, to make the business successful. There are many types of consumers, therefore Starbucks should be aware of this and meet their consumer's needs and desires. Starbucks welcomes all type of people to their stores this is shown through Starbucks’ values which is to “create a culture of warmth and belonging, where everyone is welcome”. This emphasises that Starbucks knows that their consumers are an essential part of their business and believe it is important to please their consumers as they can have an influence on Starbuck’s activities. For that reason, Starbucks welcomes anyone to their business and makes them feel comfortable and also part of the business. Furthermore, if Starbucks didn’t have consumers the business wouldn’t survive, as they would have no-one to sell their products to. This means that it is important that Starbucks listens to their consumers but primarily pleases them with reasonable prices, a wide product range, and also easy access. However, there could be a conflict between consumers and Starbucks if the consumers are not satisfied with the product or services they have received which may lead to the failure of the business.

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

Starbucks’ commitment to ethical behavior is evident in the many steps they take to ensure employees not only comply, but also are able to report any issues. There are several available methods of communication for employees who wish to report unethical behavior, be it face-to-face, anonymously through the Helpline, or through their

The survey questions mostly consisted of multiple choice questions, two open-ended questions, allowing written responses, and one qualitative response question. These questions were chosen to establish consumers differences and comparative perspective of Starbuck’s competitors, their daily usage of the social media platforms, the coffee shops visited frequently, and their opinions on consumers who frequent Starbucks. The survey contains one matrix/rating scale question ( Appendix I, Question 5) based on how important qualities are when choosing a coffee shop. Lastly, there were two demographic questions. The demographic questions are for a general understanding on consumers behavior based on age group and gender. For an overview of the survey, see appendix I.

This case assignment discusses the history of Starbuck’s accomplishments as they entered the American coffee culture heritage. In 1983, The chairman and CEO Howard Schultz traveled to Italy and had a dream to carry the Italy coffeehouse ritual back to the United States. Schultz was focused on creating an environment meeting company that makes good coffee but also be a social experiment. Starbucks today opened more than 19,000 stores functioning in 62 countries. Starbucks has numerous rewards that globalization has offered and they have significantly benefited from it, while in the coffee industry. Starbucks has a wide-range in marketing strategies to benefit the customers. During the different obstacles that Starbucks has encountered, they must stay reliable in quality and uphold to adjust to different customer values.

The Starbucks’ code of conduct clearly illustrate its missions and conduct. They use rhetoric in clear words choice to attract people’s attention. Starbucks especially emphasize its social responsibility to be good neighbors in the community. They have been participating in a lot of community involvement. Also, Starbucks focuses on the workplace environment, such as diversity. Starbucks has been doing very well on social responsibility in the workplace environment as they are committed to on the code of conduct; however, they have not been doing very well on environment protection and fair competition.

Starbucks is renowned for its morality due to their innovative sustainability and environmental policies and operations. They strive to go beyond mandated regulations by implementing ethics as part of their core practices. However, no matter how flawless their code of ethics is; they, too, face ethical issues and commit unethical acts. First, they are responsible for putting small, local coffee shops out of business which creates a uniform retail culture throughout cities. Second, they advertise to provide 100% fair trade coffee when it is not truly 100% fairly traded. Third, they use hormone added milk that is detrimental to the human body as well as the environment. Fourth, they set unrealistic, unattainable recycling goals, so they were unachievable; in turn, their trustworthiness is hindered and their reputation is tarnished. Lastly, it was revealed that Starbucks discovered ways to avoid paying taxes in the UK. To this day, Starbucks continues to be recognized as an ethical company. Although sometimes controversial, they are innovatively striving to positively change the ways of society and business operations.

globe, we are the premier roaster and retailer of specialty coffee in the world.” The

Starbucks is an American multinational corporation that is arguably considered as the best coffee house in the globe in terms of global performance. The company has for a long time considered CSR as an important part of its operations and currently, it adopts an Anglo-American model of corporate social responsibility. This is an approach to CSR that maintains close links between shareholder interests with the operations of the organization. The company ensures that its CSR initiatives are appropriately audited so that it is able to learn of its CSR performance and not as an effort of complying with legal regulations and this is what makes the strategies adopted by the company very relevant. The corporate social responsibility codes that are derived from Starbucks’ Anglo American model have contributed to great product development by the company, efficient production and quality customer service. All these have been made possible through the company’s Corporate Governance Codes . At starbucks, the codes have provisions for the code of conduct which acts as guidelines as to how the employees at the organization behave. The code of conduct guides the entire organization including the board of

Starbucks should have,like all big companies, a good image for such a huge company that is located in 70 countries with over 24,000 stores. Like many other companies, Starbucks gets thousands of customers everyday and that is why it's important that Starbucks build better relationships. Starbucks creating jobs, supporting farmers, and taking care of the environment in third world countries is important. It's comforting to know when you purchase a drink from Starbucks, you are helping others with newly created jobs and improving the community. Starbucks has given 8,000 veterans and 10,000 young people jobs and with almost 20,000 created jobs, how could it not be important? Not only do they create jobs, they help farmers with the “Farmer Loan

Starbucks was bought out by current CEO Howard Schultz in 1987. Since then, Andrew Harrer (2012) reports the company has grown to operate over “17,244 stores worldwide” (para. 1). Fortune (n.d.) reports in its yearly 100 Best Companies to Work for that Starbucks employs “some 95,000 employees”. From only a handful of stores in 1987 to a billion dollar franchise today, the success of Starbucks is due in great deal to their corporate culture, specifically how employees, or as Starbucks calls them, partners are treated. Joseph Michelli (2007) echoes this sentiment, “A great cup of coffee is only part of the Starbucks success equation” (p. 767).