Spss Softdrink Questionnaire

This web assignment will review two research firms and the type of tools they use in their firms as well as determining if those tools are effective as well as does the firm provide a valuable service to its customers. The two firms being reviewed include The NPD Group and Kantar TNS Global, each company was ranked in the top ten market research companies in the AMA Gold Report for 2016 as noted by Bowers & Brereton (2016). These two research firms are globally accomplished, have collectively helped thousands of clients succeed using their innovative techniques in a tailored program for each company they serve as well as being able to evolve in an ever changing research environment.

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Data management is vital to any business as this is a key tool to an organisations business improvement, as you can refer back to data, and compare them against benchmarks. Analysing data can provide evidence for possible future structure such as identify trends, as well as indicate where improvements can be made. However there are strict procedures to be followed when collecting and storing data.

According to Berson and Dubov (2011), there are four typical categories of drivers that explain the need for data management: Business Development, Sales and Marketing; Customer Service; Risk, Privacy, Compliance and Control; and Operational

Question 2 – This infographic relates to Nadia Arumugam’s claim that, if not anything else, this ban may teach us about the importance of “portion control”. In her article she quotes Thomas Hardy and according to him the reduction of the consumption of sugary drinks from 20 to 16 ounces “every other week” will help New Yorkers avoid gaining about 2.3 million pounds a year. One of the problems is that people don’t realize the actual amount of unhealthy products they consume in a longer period of time.

Malhotra Naresh and Birks, David (2000), Marketing Research: An applied approach, (European edition). London: Financial Times/ Printice Hall

View more »Expand viewKotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

People are consuming large amounts of soda in the United states. This increase of soda consumption was significant enough that in 2010 the state of New York proposed to tax soda. The one cent per ounce in taxes was intended to help generate government revenue and to discourage soda consumption but the proposal did not pass (Desantis 2012). The average individual in America consumes 44.7 gallons of carbonated soft drinks in one year (Desantis 2012). If the proposal would have passed the state would have made $5, 721.60 in revenue per soda drinker. The increase of soda consumption continuing to rise, there has also been an increase of type two diabetes diagnosis in America. It is projected that 552 million people will be diagnosed with diabetes by 2030 (Harris, Oldmeadow, Hure, Luu, Loxton, & Attia 2017).

Boston Beer Company (BBC) is exploring entrance into the hard soda market, and enter-ing this market is justifiable. This market is poised to yield a 175± percent increase in 2016, with 10 million more cases sold compared against the previous year (PY) (Peters, 2016). Finalized 2016 results have not yet been published. The source of this market growth is Millennials*, at-tracted to the sweet flavor profile and “retro" factor of hard soda (Peters, 2016). An analysis performed by Mintel found that two in five U.S. drinkers aged 22+ (particularly Millennials) are interested in trying products with alcoholic soda flavors (Forsyth, 2016).

Armstrong, G. Brown, L. Burton, S. Deans, K., & Kotler, P. (2010). Marketing (pp. 4-40). New South Wales: Pearson

The FSANZ phone survey of adolescents and young adults in Australia found that Aboriginal and Torres Strait Islanders were more likely to consume sugar-sweetened soft drinks compared to other Australians (72 per cent versus 50 per cent) and consumed significantly larger amounts (249 ml versus 128 ml per day) (Food Standards Australia New Zealand 2003a). The 2004 SPANS survey of children in Years 6–10 in NSW found consumption of soft drinks to be lowest among students of Asian background and highest among boys of Southern European and Middle Eastern background (Booth et al. 2006).

Forty-nine subjects volunteered to participate in a survey designed to measure people's preferences for caffeine, diet, cola, non-cola flavored, or clear cola in three different usage situations; the morning, the afternoon, and at night. The subjects were asked to participate by the three members of the research group. The subjects were not discriminated based on

Hyman, M. R., & Sierra, J.J. (2010). Marketing research kit for dummies. Wiley Publishing, Inc.

The internet has a profound impact on the accuracy, timeliness, conciseness, convenience and relevance of marketing research. As more and more people gain access to the Internet, online surveys have become increasingly popular. Also, The Internet provides access to a wide variety of different types of secondary data that can be used by firms to analyze customers and competitors; demographic resources, periodical articles, print resources, internet resource sites, electronic databases.

Good day readers. Today were going to talk about of our favorite Sodas and other sweet beverages about