Sony Ericsson Swot Analysis

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TELUS is regulated under federal laws by the CRTC. The consequence of regulatory proceedings could have a material impact on operating procedures and profitability, such as wireless consumer legislation and new requirement for Internet frameworks may causes extra timing on license transfer and approval. At the same time, TELUS also have certain power to monitor and control the level of non-Canadian ownership of company’s common share (The Telecommunications Regulations) for the purpose of company protection.

Accent was founded in 1993 and is 90 percent majority owned by Canada-based MDC Partners, Inc. Accent has 11 locations in six U.S. states and two international locations in Jamaica and the Philippines. They do business with several fortune 1000 companies such as: American Family, Sprint, Asus, Char-broil, Samsung, Sharp and Weight Watchers. (PR Newswire, 2011)

Apple (NASDAQ:AAPL) is one of the world leaders in the research, development, marketing, sales and service of personal digital music & video devices, in addition to personal computers globally. Its' innovative music and digital content delivery service, iTunes, has sold over 1 billion songs to date. As of the close of their latest fiscal year the company generated $156B in Sales and generated a Gross Profit of $68B earning a Net Income of $41B (Apple Investor Relations, 2013). The intent of this analysis is to evaluate Apple's strengths, weaknesses, opportunities and threats (SWOT) and provide an analysis of each. The cause, impact and recommendations for each specific strength, weakness, opportunity and threat are provided along with an action plan of how to maximize strengths and opportunities and mitigate the effects of weaknesses and threats. The Apple brand is among the most valuable in the world and its ability to innovate with successive product generations unmatched, yet this has led to a high dependence on its iPhone and iPad platforms, to the exclusion of entirely new businesses. The Apple iTunes platform and ecosystem delivers 30% of all profits and a significant portion of overall revenue, making this single business a stabilizing force in their strategic product and services roadmap (Apple Investor Relations, 2013). Despite these challenges however Apple continues to attain

During my college years, I worked at Radio Shack as a sales representative. I soon learned the business and developed a broad based of product knowledge and sales techniques. As a result, I was promoted to assistant manager. Because of my successful record on the sales floor, the store manager asked me to lead the sales team to improve profitability of the store. The store’s sales at the time of my promotion were 10% to 15% less than the previous year’s sales.

Snapchat is a mobile app that permits users to send and receive "self-destructing" photos and videos. Photos and videos taken with the app are called Snaps. Snapchat uses the device 's camera to capture Snaps and Wi-Fi or internet technology to send them. The app allows the sender to draw or insert text on the Snap and determine that for how many seconds (1-10) the recipient can view the snap before the file disappears from the recipient 's device. Messages can only be viewed once and during the viewing period, the recipient must maintain contact with the device 's touchscreen or else the Snap disappears.

The European company, Virgin Mobile, has done an incredible job expanding its portfolio into many different areas looking for opportunities to give the customer a better experience where they have otherwise been at a disadvantage. When the brand decided to enter the U.S. wireless phone service market, many wondered how the company would compete in such a mature market in a country that might knew Virgin as an airline. The following information uses Porter’s 5-forces Model and a SWOT analysis to evaluate the wireless phone service industry in addition to a recommendation for the proper marketing and pricing strategy for Virgin’s phone services.

Verizon Communications Inc. is a public sector company operating in the telecommunications industry, providing broadband and other wireless and wireline communications services to consumer, business, and government and wholesale customers. It also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers integrated business solutions to customers . Verizon holds the position of the largest U.S. wireless communications service provider as of September 2014 , the carrier outstrips its three main competitors which are AT&T Sprint and T-Mobile across a variety of coverage categories including network speed, network reliability, data and calling. The only category in which Verizon was runner up was in texting to AT&T . Verizon holds position #22 with a $202.5 B market value in Forbes Magazine’s 2015 Ranking list of The World’s Biggest Public Companies, that’s five places before AT&T with a $172 B market value . However many people still choose other providers over Verizon, with that in mind my commentary will focus on analyzing the weaknesses and threats of Verizon that may cause people to choose other providers over it. In a

Virgin Mobile, is an American phone service provider that has struggled to become a top service provider since it has entered the market. Although there are many areas that can be fixed to help Virgin Mobile further succeed, the company does have many strengths within it. A major strength includes, the partnership with MTV and Nickelodeon. With this partnership, Virgin Mobile is able to guarantee its customers exclusive rights to MTV branded accessories and phones. Furthermore, guarantee branded content such as ring tones, text alerts, voice mail and graphics. An additional strength is Virgin Mobile’s partnership with Sprint and their shared network space as well as Virgin Mobile producing cheaper headsets than the rest of their competitors. The distribution market through major well-known channels that include; Best Buy, Target and Circuit City is also a major strength. Having their products available in these stores makes it easily accessible and available to a large market. Virgin Mobile’s exclusive plan called Virgin Extras is yet another strength because their service allows their customers to have exclusive deals within the company.

Good reputation and Distribution networks – Sony as a company has a very good reputation among the customers and they would have no problems in obtaining products from a company like Sony. With its well established network round the world, it would be icing on the cake to introduce a new product into the market.

SONY ADVANTAGE p.3 COMPANY AND PRODUCT PROFILE p.4 SWOT AND COMPETITOR ANALYSIS p.7 MARKETING PLAN OBJECTIVES p.10 CUSTOMER TARGETS AND SEGMENTS p.12 MARKET POSITIONING p.14 IMPLEMENTATION GUIDELINES p.16 PROMOTIONAL PLAN p.17 CONCLUSION p.19

Sony can also differentiate themselves in the market by employing a consumer-focused positioning strategy. A consumer-focused positioning strategy revolves around consumers. This strategy can be tailor made to the audience by using social media, apps, and other online platforms to engage, access, and directly communicate with consumers (Positioning(marketing), n.d.). Being consumer focused is in line with Sony’s new planning

Sony always opts for differentiation in order to stand out from rest of the competitors. Their unique product readily catches the eye of consumer and attracts them. The figure below is called Porter Generic Matrix. The competitive scope in the figure shows when a company follows has a broad or narrow target. If a company has low competitive advantage the focus will be on low cost & if a company has high competitive advantage, the focus will remain on differentiation strategy. The matrix tells the position of a company in that industry. Sony Corporation has a broad target and high competitive advantages which allows the company to follow differentiation strategies. The company could follow this strategy due to its high spending on scientific research and their highly skilled, creative product development teams. Premium pricing is also achieved by this way by the company.

smartphones, first dual-mode GSM/ WiMAX phone, first 3G Android phone, and first 4G LTE Android phone. Also, HTC Sense, launched in 2009, was a momentous breakthrough that revolutionized the mobile phone experience. Consistent innovative product launches also enhance the visibility of the company 's brand. The company 's significant R&D capabilities gives it’s a competitive edge to reach the market first with many industry leading innovations and features. Strong relationships with industry leaders The company has strong relationships with many technology companies and telecom service providers. It maintains strong long-term partnerships with technology industry leaders, including Microsoft, Google and Qualcomm, which serve as active labs of research and development and product evolution. For instance, HTC 's launch of the world 's first Windows Mobile smartphone and first Android smartphone is an example. These partnerships ensure that the hardware, software, and content management and delivery systems are united in seamless and intuitive ways. HTC 's products are currently sold through major carriers and local retail channels in major markets in Europe, the Americas and Asia.

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.