Social Responsibility : Kroger Company

For the rest of the meal I’ll still need tomato sauce, I need spinach leaves, onions, garlic cloves, pecans, and basil leaves. Fortunately the basil and pecan nuts are easier to acquire because I happen to have garden at my house which does produce both of these ingredients. As for the other ingredients, the rest is purchased at the store, the only distinction is a great deal of this is not packaged previously, instead it’s fresh produce so the manufacturing process is not the same. For several years, Kroger has operated with agriculturalists and contractors to transport locally produced merchandises to grocery stores. There are two main farms specifically in Arizona where Kroger does obtain some of their fresh vegetables. These include Rousseau

This strategic analysis of The Kroger Company will take a look at the changing trends of

The Kroger Company grew in 128 years from one store to over 3,500 stores of various banners and products. The Kroger Company is the largest food and drug retailer in the United States and is growing constantly with diversity in the retail market, dealing in food, pharmacies, apparel, jewelry and fuel. Kroger is governed by a 14 member Board of Directors including a Chief Executive Officer. Kroger is a leader in Corporate Social responsibility by maintaining environmental consciousness, social awareness and energy conservation awareness. Kroger is committed to customers, builds diversity and focuses on growth. The company operates a large part of it’s own manufacturing and distribution to increase profit

Kroger’s corporate strategy consists of continuously innovating and creating new ways of bring value to the customer. They were pioneers for many of the things that we now consider norms in grocery stores. In the past, Kroger had rapidly expanded to many store locations to gain market share. This expansion strategy caused them to lose profits in

“Bag2bag” program is the most important one among them. Kroger reused more than 1billion pounds of corrugated cardboard in 2007. It resulted in a 14 percent increment over the previous year. In majority of the stores plastic bags, dry-cleaning bags and plastic shrink-wrap can now be reused via Kroger’s recycling program. 9.1 million pounds of plastic recycled from the stores and distribution centers as a result of this program. The grocery bags used in many retail departments contain 25% reused content as a direct consequence of “Bag2bag” program. (Kroger Sustainability Report,

Difficult to define, ethical responsibility is the ability to recognize, interpret and act upon multiple principles and values according to the standards within a given field and/or context (Investopedia LLC., 2015). Social responsibility is the concept that businesses develop a positive relationship to the society and environment, which they operate; and not focus, solely on maximizing profits (Stan Mack, 2015).

In the business world, social responsibility refers to accountability. There is the accountability of the company to itself, and to the communities where they have a presence. Especially when a business is as large and far reaching as Marriott, they have a responsibility to give back and help to improve society. It is also believed that by engaging in socially responsible activities, the company will improve its image and increase profit.

Kroger Supermarkets were started in 1883 by Barney Kroger in downtown Cincinnati. Mr. Kroger started his business with the motto: “Be particular. Never sell anything you would not want yourself.” Through the years Kroger has strived to uphold this motto to its customers and to provide great service, the freshest products and expansion to meet the needs of their customer base making it one of the world’s largest retailers. Kroger now has over 2,600 stores in 34 states with $108.5 billion in annual sales. Kroger operates 37 food processing facilities and Kroger was the first grocery retailer to use the electronic scanner.

Corporate social responsibility (CSR) is explained as a strategy, a function of public relations and theory. The corporate social responsibility has developed into a practice that is necessary for companies that desire to have and maintain a positive image, retain their employees and improve the brand (Moura-Leite & Padgett, 2011). McKesson is a pharmaceutical solutions provider that provides technology, products, and resources for healthcare facilities.

Every business has a social responsibility toward society. That means to maximize positive affects and minimize negative affects on the society. Social responsibilities includes economic-to produce goods and services, that society needs at the price, that satisfy both-business and consumers, legal

Companies today are heavily influenced by the demands of customers and stakeholders. Corporate social responsibility (CSR) refers to the social and environmental responsibility policies and practices developed by an organization to increase its positive influence and reduce its negative activity towards society (Parks, 2008). The business approach and corporate philosophy of an organization is easily altered due to economic pressures, technological improvement and stakeholder needs and demands. "Going green" or being eco-friendly is one such demand. Environmental and sustainability concerns originate most often from governments, consumer activists, and the general public (Schlosser, 2008). Thus, organizations must implement sustainability into daily practices. In addition, sustainability alters the nature of competition and drives companies to think differently about products, processes, and technologies (Parks, 2008).

The Kroger Company uses the broad differentiation strategy. They have business in at least eight different market segments. They operate two thousand, two hundred and fifty-five stores across America and operate under twenty four banners. Their market position ranks among the highest in the nation. They also have a strong bargaining power because of their many endeavors into different market areas. Kroger supermarkets have been in business for one hundred thirty four years and have made a substantial contribution to the business world (Annual report, 2017).

Social responsibility is generally regarded as a duty of an organization’s management towards the benefit and well-being of the society in which it is engaged. The organization must behave ethically considering the social, cultural, economic and environmental issues.

The Kroger Company is an American retailer established by Bernard Kroger in 1883 in Ohio USA. It’s the country 's biggest supermarket chain and second biggest general retailer (after Wal-Mart). Kroger is also the fifth biggest retailer in the world as of 2013. Kroger operates 2,625 stores across the USA with its headquarters in downtown Cincinnati Kroger. It operates 40 plants for manufacturing, mostly bakeries and dairies. Additionally they are operating 777 convenience stores and 374 jewelry stores through various subsidiaries. Kroger also oversees 87 convenience stores, which were operates through franchise agreements. It operates in the markets of 31 states.

Due to increasing environmental imbalances, it is necessary for firms to achieve competitive advantages in the area of environmental convergence as well. Wal-Mart is putting continuous efforts from a long time for environment sustainability and energy conservation. It also received Aspen Institute Energy and Environment award for Corporate Energy Efficiency in 2009. Here are a few steps that Wal-Mart has taken to encourage environmental sustainability: