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1. Discuss whether the structure of the executive compensation program is consistent with the corporate strategy for each company. At a minimum, consider the mix of compensation (i.e., fixed vs. contingent, short-term vs. long-term, accounting or stock price-based vs. non-financial-based). In your opinion, does the compensation program motivate executives to achieve strategic success? Kroger: Kroger’s corporate strategy consists of continuously innovating and creating new ways of bring value to the customer. They were pioneers for many of the things that we now consider norms in grocery stores. In the past, Kroger had rapidly expanded to many store locations to gain market share. This expansion strategy caused them to lose profits in …show more content…

The deferred pension/vehicle allowance amount is a good way to allow executives to accomplish more with the compensation they receive. This deferral will allow them to achieve tax savings, by transferring their salary to a year where they are in a lower tax bracket. Overall, Costco’s executive and CEO compensation is less competitive than Kroger, Safeway and Wholefoods. Whole Foods: Whole foods strategy consists of high margins on premium and natural foods. They also offer a wide variety of prepared foods for affluent buyers. Managers are given freedom to stock their stores based on local tastes. Mackey also opposed the idea of unions because of their parasitic existence. Whole foods offer large bonuses to managers based on store performance. Whole foods also offer a maximum executive compensation equal to 19 times the average employee salary. Executives had the right to take time off without pay, therefore, increasing the amount of bonus they could be paid within the cap. I don’t think that this compensation strategy is very motivational. It essentially gives executives motivation to take time off work and still receive the same compensation. The stock compensation for Whole Foods is too arbitrary. They should have specific financial metrics that executives should try and meet, and receive stock compensation based only when those metrics are successfully met. 2. How appropriate

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