Should the Government Protect American Jobs by Imposing Stiff Penalties on Companies That Transfer Jobs Offshore by Outsourcing or Manufacturing in a Different Country?

| According to the text, market segmentation is defined as identifying groups of consumers based on their common needs.Answer

Downsizing refers to the voluntary actions on the part of organizations to reduce the overall size of their workforce, generally to reduce costs. The disadvantages of downsizing in a survey by the American Society of

Many citizens in the United States work hard every day to achieve their idea of the American dream. For some, the American dream is a great paying job, and for others it means a nice car or home ownership. Roughly 64.0% of Americans are homeowners (U.S. Census, 2015). Numerous homeowners struggle with making monthly payments and funding regular maintenance. Rising costs of replacing or repairing items in a home are driving many to turn to do-it-yourself home improvement projects. One company ready to empower the new do-it-yourself handyman, do-it-for me consumers and professional repairmen is Home Depot. Home Depot is one of the largest home improvement retailers in the country. Keeping their status as an industry giant, Home Depot’s marketers developed a robust integrated marketing communications plan that fully aligned with the strategic objectives. There is no cookie cutter integrated marketing plan that guarantees improved sales and increased profits. Companies must find ways to separate themselves from their competition. Analyzing Home Depot’s integrated marketing communications tactics, both traditional and digital, will demonstrate how effective use of marketing can propel an organization’s revenue numbers.

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and applications

Marketing is an important area in any company. Integrated marketing is an area of the marketing world. This type of marketing can increase brand value and this allows for a high turnover on the company’s investments. We will review a company and describe the purpose and value of integrated marketing, as well as showing what value the plan adds to the company.

In terms of geographical breakdown of imports, again the major trading partner is Asia accounting for around 66 per cent followed by Europe 17 per cent and USA 9 per cent. The import/export imbalance with respect to the USA is one of the reasons causing discomfort in Washington

Downsizing has become a commonplace strategy for organizations to adopt in an effort to cut costs, eliminate redundancies, and streamline organizational systems. Over the last 15 years, many organizations have engaged in downsizing more than once. Most companies have learned from the mistakes of the past, but some companies are still trying to use the same tactics today that were used in the mid 1980s, that leave employees reeling.

Market Segment: In retail, many customers value different attributes from retailers, such as the value of geographical convenience from a department store or luxury in specialty items to be purchased at such as an Ann Taylor retail store.

Belch, E. and Belch A. describe Integrated Marketing Communications as “a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity, consistency and maximum communications impact”.

Market segmentation is an approach used by a company to select their target market and provide data for a marketing plan. “Market segmentation consist of a two-step process; naming broad product markets and segmenting these broad products-markets in order to select target markets and develop suitable marketing mixes” (Perreault, Cannon, & McCarthy, 2014, p.97). There are 4 categories pertaining to market segmentation; behavioral, geographic, demographic, and behavioral.

Market segmentation: The process of dividing a market into distinct groups of buyers who might require separate production or marketing mixes (Wells, Burnett, & Moriarty, 2006).

Integrated marketing is based on a strategic marketing plan. The plan coordinates efforts in all components of the marketing mix. A complete integrated marketing plan starts with and incorporates every element of the

Downsizing, synonymously rightsizing, restructuring, reengineering, or reorganizing refers to a corporate workforce optimization strategy by permanent reduction of labor force through layoffs and similar means. Downsizing will

"Fundamentally, public relation is relations with publics." (Public Relations Writing, 2000, p.10) The publics can be any group of people that shares a common interest.

Gordon (2011) describes publics as potential or actual audiences connected to various messages. (Rawlins, 2006) furthers this statement by stating that publics “…can be employees, shareholders, political leaders, consumers, etc.” and “…are often segmented even further by demographics, geographics, or psychographics.” (p.133). Grunig and Repper (1992) expand on this saying publics are self formed and identify organisations for attention, essentially meaning publics are groups of people linked by a common interest or problem. PR practitioners according to (Gordon,