Barbie is viewed as an overly sexualized doll that is responsible for portraying unreasonable body image expectations. A study was completed with forty five girls ranging in age from four to seven (Sherman & Zurbriggen, 2014). Two different Barbie dolls as well as a Mrs. Potato Head doll were used in the experiment, with Mrs. Potato Head serving as the control (Sherman & Zurbriggen, 2014). After playing with the dolls and then being asked questions about their future career opportunities, the girls who played with the Barbie dolls displayed a larger gap in male dominated career choice versus female dominated career choice (Sherman & Zurbriggen, 2014). The girls that played with Mrs. Potato Head showed a relatively small difference in choices between male and female dominated professions (Sherman & Zurbriggen, 2014).
Constantly reinventing and differentiating their products from competitors drives Mattel. Barbie has now become a princess herself to reintroduce her to young girls who are already familiar with Disney Princesses (Orr, 2009). Making Barbie a “Princess” increased sales of the Barbie line by two percent in 2006 (Orr, 2009). In 2001, the overtly sexual Bratz Dolls, created by MGA Entertainment, posed a big threat to Barbie and Mattel (Orr, 2009). To distinguish Barbie from Bratz
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Computers are engaging young girls more than playing with their dolls which creates a challenge for the marketing of all Mattel’s doll lines (Orr, 2009). Children increasingly choose a computer to help them play with their toys as opposed to calling upon their imagination (Orr, 2009). The idea of marketing different types of content to complement Barbie Doll sales was implemented as a way of extending the appeal of an otherwise declining product (Orr,
As we planned the workshop, we discussed our own personal ambivalences about Barbie’s collusion with heteropatriarchal, consumerist culture, while at the same time acknowledging the remembered pleasures of childhood doll-play...(Reid-Walsh and Mitchell 2001). In developing the workshop format, we tried to provide enough structure and eclectic raw materials to invite focused thinking about embodied femininity, but without imposing our own expectations about how the girls “should” view Barbie and reinvent or remake her ( Collins, Lidinsky, Rusnock, and Torstrick 106-107).
In New York on March 9, 1959, Mattel introduced the Barbie doll to America. The thin, teenage fashion model that has a perfect slender nose, big eyes, a valumptuious bust, a narrow midsection, and curvy hips. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries. Barbie is one of the first toys to have a marketing strategy based extensively on television advertising, which has been widely copied by other toys. Barbie has also appeared in a series of animated films such as Toy Story 2 and Toy Story 3. Barbie’s petite figure, perfectly arched eyebrows, and plastic smile has become the desired American image that many teenage
Millions of women have gone along with this fantasy and have been entranced by the unrealistic standards of appearance and false qualities of life. Sadly, more and more women have accepted these standards as their own and have even resorted to changing who they are to become what they believe to be real. This may be a major contributing factor to the rise of women seeking breast implants and or plastic surgery. Yet there could be a further explanation and meaning behind Barbie.
As I was on the hunt for the perfect gift for an 8 year old’s birthday, I discovered the doll market is quite different than my coming of age. Undoubtedly, Barbie is still problematic, but now she has competitors, including Bratz, and Monster High dolls, who are noticeably thinner than barbie and dressed up to look like grown women getting ready for a night of clubbing than a game of tennis. As I pick up the first doll box, I find a doll chained up in a slither of clothing with a blank expression on her face, a prominent thigh gap, with the tagline “GREAT for girls ages 5 and up!” By all means, I never imagined in my life that I would miss Barbie. For that reason, I begin to sit myself down in the toy aisle to start googling everything I could about these dolls on my
What was that one doll every little girl just had to have growing up? What doll made little girls obsess with perfection? What doll set the unrealistic standards for girls starting at ages three or four? Barbie is a children’s toy that was first introduced to the market in 1959. Barbie was the perfect role model for all girls. She was perfectly skinny, had a perfect boyfriend and family, perfect hair, perfect house, perfect everything, but her existence is completely ironic. Although Mattel, creator of Barbie, attempts to make Barbie absolute perfection, all her imperfect buyers are wondering why they cannot look like the beautiful doll. She is responsible for the diminishing young girls’ self-confidence. Lisa Belkin believes girls in today’s society cannot comprehend what true beauty is because they were so entranced with the idea of Barbie in her online article “Banning Barbie.” Barbie should be pulled off the shelves immediately. Barbie’s looks, actions, and lust for materialistic objects are the blame for the degeneration of assurance in young girls and women.
Mattel’s Barbie have always faced problems with parents of the young children who play with Barbie such as lowering children’s self-esteem. Mattel tried to address the problem by creating three new body types for Barbie. The question that is relevant; does the original Barbie harms children’s self-esteem and will the new Barbie address the issue? My goal in this paper is to show evidences of Mattel’s Barbies affecting children’s self-esteem by connecting three main reasoning of how Barbie lowers self-esteem and also the opposing view beside Mattel.
Barbie has become a pillar of the children’s toy market since her inception. Forbes reports, “Ninety percent of American girls ages three to ten own at least one Barbie, according to the doll’s maker, Mattel톖.” The doll has an impactful reach on kids today through both the dolls and other products that have been inspired by or created to accompany Barbie. This exposure, which has been proven to damage the self-esteem of women (American Psychological Association 1), impacts the development of kid’s views of themselves and other people. Comparing real women to these images causes these girls to have negative views of themselves as they grow older and judge other women harshly. It also causes boys to hold girls to an unreasonable standard of their appearances, which further damages the girl’s self worth when they don’t meet these standards (ScienceDaily 1). Consequently, the
The main reason that Barbie gained so much popularity and is still popular today was because her main purpose and her conception were to fill the void of having a role-playing toy. In the 1950’s and 1960’s, the girls had only baby dolls and paper dolls to role-play with. With the new age of television in many households, Mattel’s aggressive marketing on television, contributed to making Barbie a household name. Some other reasons for Barbie’s success, was because Barbie was marketed with different careers, clothes, accessories and companions over the years. In 1998, Happy Holiday’s Barbie Doll was one of the first dolls to be sold as a collector doll. Mattel has new holiday dolls that come out each year. Now Barbie has evolved into a way for mother’s and daughter’s to bond, by the passing down of older dolls and being able to collect them. Barbie has become
On March 1959 during the American International Toy Fair, Barbie with a demure sidelong glance entered the world stage for the first time. Unlike the earlier traditional toys, Barbie in her high heels and black and white striped swimsuit seemed ready for an upscale pool party, and in the end, she revolutionized both the toy industry and society’s culture by representing the changing society as more women joined the workforce after World War II. As a result, today when any typical American woman reflects back at her childhood besides perhaps crayons, the Barbie Dolls have to be in the top list since it became an integral childhood partner. For most innocent American female children, the Barbie doll is more
This study tested if exposure to a sexualized doll (Barbie) would affect young girl’s beliefs of possible careers available for them as females compared to a non-sexualized doll (Mrs. Potato Head). The predictions of the study are as follows: girls assigned at random to participate in “free play” with the Barbie will identify fewer possible careers available to them, girls will perceive more male-dominated occupations for boys rather than girls, girls assigned at random to play with Barbie will identify fewer career options for themselves than possible careers for boys,
The commonly held opinion of the fashion icon, Barbie, has contributed an impeccable standard for young girls--from the unhealthy body images for girls to the low self-assurance Barbie has brought upon them. To counteract the previous statement, with the help of Barbie’s many job titles, women 's equal rights and opportunities have flourished. The creator of Barbie, Ruth Handler, created her so that, “through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices,” (Mattel 2016) to serve a purpose as a role model to show kids to love themselves instead of trying to be like her.The unrealistic self image and lifestyle of glamour and riches were designed strictly for
Young girls have been playing with Barbie dolls since the dolls inception at the American International Toy Fair in New York. Recently, researchers have been skeptical on whether the dolls have an effect on the self-image of girls who play with them. In order to determine if Barbies have an impact on young-girls self-concept, clinicians have carried out several studies where they monitor the interaction between the young girls and the famous figurine. From these experiments, scientists concluded that Barbies can have a bearing on a girls self-image, making the consumers who buy the doll more aware of the issue Barbie
Barbies have changed a lot over the years. Not just Barbies, but kids toys and dolls have made drastic improvements and advancements. The first toy can be traced back to ancient Greece in 10th century B.C. Dolls can be traced back even further. Since then, these plastic toys, specifically Barbies, have affected the body images of little girls. If Barbie was life size, she would be 5’9” and weigh only 110 pounds. Her body’s fat percentage would be so low that she wouldn’t be able to walk or even live a healthy life. Barbies are a positive and negative influence on young girls. She shows them that they can do whatever job they want, but on the other hand, she represents what our society thinks is the “perfect” body.
Ever since the creation of Barbie in 1959, the doll has been a frontrunner in children’s entertainment. The doll’s humble beginning has progressed until Mattel can now claim, with very good reasoning, that one Barbie Doll is sold every two and a half seconds. Considering the doll’s popularity, one has to wonder how a toy that popular is effecting the children who play with the doll. Some people claim that Barbie encourages young girls to be the best they can be. Others believe that Barbie is merely a toy, and that the doll has no impacts on the child’s life at all. The truth of the matter is that Barbie can have very serious negative effects on how young girls will grow up to view their physical appearance as well as their value as human beings.
The object under consideration is the barbie doll. A barbie doll is a toy for children who have moved on from developmental toys to more sophisticated toys. Barbie doll fit an unrealistic size and shape figured doll that kids can play with in various ways. They can play dress up and do different things due to barbie having multiple careers paths she is able to take. It does promote a positive image to young girls because it promotes the idea that you can be anything you want to be, however, it still plants the idea of an unrealistic body image. Barbie is slender and tall and barbie dolls do not deviate from thing and this is problematic because it creates a certain kind of standard young girls begin to believe in.