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Barbie Doll Body Image

Decent Essays

Pauline Smith
Professor Rodriguez
ENC 1101
26 October 2016
Body Shaming Barbies
The Barbie doll has been a popular play toy for young girls since the late 1950s. Although the Barbie doll seem like an innocent toy, it has had an effect on little girls’ body images. Many studies have shown an association between young girls playing with Barbies and eating disorders. Even grown women want to resemble Barbie so badly that they start to do surgery on their bodies which can be very dangerous. This has led to the term, Barbie Syndrome, which refers to “the drive, often of adolescent girls, to attain impossible standards of beauty, projected by toys—e.g., Mattel’s Barbie Doll—and the media, resulting in failure and frustration, issues related to body …show more content…

In fact, “...Barbie is so exceptionally thin that her weight and her body proportions are not only unattainable but also unhealthy”( Dittmar, Halliwell, and Ive 283). This fact creates potentially dangerous situation for young girl to be influenced to emulate an unattainable body type. One particular research study conducted by Helga Dittmar, Emma Halliwell, and Suzanne Ive in 2006, found out that young girls, ages 5 to 8-years-old, who were exposed to Barbie, experienced self-esteem and body issues. “This is the first study in which an experimental exposure paradigm has been used with young children, thus offering a methodologically rigorous examination of Barbies as a cause of girls’ feeling of unhappiness with their bodies and their desire to be thinner” (Dittmar, Halliwell, and Ive 283). When 162 U.K girls, ages 5 to 8, were given picture books with either no pictures of bodies whatsoever, images of Barbies, or images of Emme (a doll with realistic body proportion), they young girls who looked at the books were more unhappy with their body image than those girls who read Emme or non body books (Diep par.4-5). Their study did not find these same finding in the oldest girl, however the evidence that Barbie is not influencing this younger population of girls, still points to the need for some type of change as this early pattern of looking up to an unrealistic body image …show more content…

Barbie and other company are creating a new doll that have a more realistic and attainable body which is good for younger girls to play with.
As we planned the workshop, we discussed our own personal ambivalences about Barbie’s collusion with heteropatriarchal, consumerist culture, while at the same time acknowledging the remembered pleasures of childhood doll-play...(Reid-Walsh and Mitchell 2001). In developing the workshop format, we tried to provide enough structure and eclectic raw materials to invite focused thinking about embodied femininity, but without imposing our own expectations about how the girls “should” view Barbie and reinvent or remake her ( Collins, Lidinsky, Rusnock, and Torstrick 106-107).
After so many years of condemnation that Barbie's looks did not reflect her diverse audience, Mattel (a toy company that produce Barbies), struggle to boost sales. Mattel introduced the Fashionistas line in the late 2013- 2015. The Fashionistas line includes more multiculturalism dolls. Mattel decided that they will bring out dolls with three new realistic body types with seven skin tones, twenty-two eye colors and twenty-four hairstyles. The doll new will include petite, tall and

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