Samsung Swot Analysis: SWOT Analysis Of Samsung

When Iphone come out, Samsung made two major decisions that enabled it to vault over RIM and Nokia, and then challenge and surpass Apple in market share. It wholeheartedly embraced Google’s Android operating system, which leveraged Google’s software research and development prowess and let Samsung focus exclusively on hardware, where it has competitive advantage. Nokia, Motorola and BlackBerry, which didn 't do as Samsung did, now failures to adapt quickly to the smartphone boom driven by iPhones have drastically reduced their market shares. Apple 's patent ruling warn Samsung need to pay more attention on the legal problem. Samsung may lack in innovation but they adapt new idea, new technology so quick, its adaptive culture allow Samsung to achieve success in this modern world, because everything changed so dynamic. If you can 't catch up, you lost. Nonetheless, doing well in adapt is not enough for Samsung now, keep play catch may success in short term. In long term, innovation is the key to ensure market share, which Samsung is not doing well now. They need innovation to achieve future success.

Samsung electronics has gained its competitive advantage from doing business for years in the audiovisual industry. At first, Samsung was not a strong competitor to the electronics giants at that time, such as Sony, Toshiba, and Panasonic. In fact, Samsung introduced its products by producing similar products at a lower price in order to survive within the

Samsung is the world’s number one marketer of mobile phones with 21.4% of the world’s largest market share in the second quarter of 2015. Apple is number two with 13.9%.

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

Samsung is one of the biggest company in the world for technology products such Mobile, TV, Laptop, Home Appliances. It serves telecommunication industry through various products (Samsung-UK, 2017, 2). Its innovative range of smartphones has made it one of the highest mobile seller companies in the world. It not only has a wide range of various electronics products but also serves as a company who enjoy turnkey solutions projects. In the last few years, it has developed into a globally recognized brand. The strength of Samsung lies in its innovative capacity like the first introduction of dual screen smartphone or introduction of unique notepad, the lightest one. For general

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

After a little over a decade since its establishment, Samsung, who was once a small business focusing on exporting perishables is now one of the biggest manufacturing company in the world that revenue of over $167 Billion. From an economic perspective, as technology changes – becoming more efficient, it gives other companies the ability to compete in manufacturing the products. As the electronics industry continues to grow, more companies are competing with Apple. As of today, Samsung is one of the largest competitors to Apple. Both companies are trying to win the technology market, especially smartphones since they launched their own line of smartphones – Samsung Galaxy in June 2009 and the iPhone in June 2007.

the overall market share of Samsung is more than 21% whereas apple is still at 13.9% which clearly states that there are still many areas in which Apple Inc. can develop its market and get a good numbers. (corporation, 2015)

Samsung Electronics Corp. is one of the world’s major semiconductor manufacturers and is the largest information technology company in the world. SEC manufactures almost all kinds of consumer devices, which include mobile phones, tablets, DVD players, digital TVs, digital still cameras; computers. It also manufactures color monitors, LCD panels, printers; semiconductors such as DRAMs, static RAMs and flash memories. The company, which is the flagship of Samsung Group is also into making display drivers & communication devices ranging from wireless handsets and Smart-phones to networking gear.

Samsung is one of the largest and most diverse electronic companies in the world. Samsung is a multinational electronics company, originating in South Korea. Its main Competitors are Apple and LG.

Instead of pursuing independent product development, Samsung has chosen to slavishly copy Apple’s innovative technology, distinctive user interfaces, and elegant and distinctive product and packaging design, in violation of Apple’s valuable intellectual property

online market, bar coding, and computer aided designs, which are regarded as advancements. The major benefit of technology is its ability to cut down production costs and improving quality, especially if there are sales before the production process itself. Samsung is proud of its inventive advance in technology and improving it for manufacturing products that support design technology and features. It is globally recognized that Samsung is very strong on technology. The driving force behind the company’s vast ability and pride is its ingrained culture of innovativeness. Moreover, it has pioneered major technological inventions that it employed in introducing new products in global trade. Mixing between experience and technology knowledge

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung’s innovative and top quality products and processes are recognized all over the world. Samsung is comprised of companies that are setting new standards in a wide range of businesses, from electronics to financial services, chemicals and heavy industries to trade and services (Daniel S. 2010).Samsung has grown from its inception as a small export business in Taegu, Korea to one of the world’s leading electronic companies, specializing in digital appliances and media, semiconductors, memory and system integration.Samsung is a company in flux. Once the darling of the Android smartphone market, it has struggled to retain its dominance in recent years due to increased competition in the face of market saturation (Lance, W. 2015). The