Samsung Company Analysis

Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.

Samsung desires to be the leader in technological development and standardization in the global networks. In their DS Division they want to be produce differentiated products and to maintain their number one position. With it’s success in the electronics business, Samsung has been recognized globally as an industry leader in technology and now ranks as a top 10 global brand. Also, in 2014, Samsung had the opportunity to be by Intrabrand’s “Best Global Brands 2014” report as number seven.

As South Korea’s largest conglomerate, Samsung includes Samsung Electronics, Samsung Heavy Industries, and Samsung Engineering & Construction. Started in 1938 as a company that produced agricultural products, the company began to focus on shipbuilding, chemicals, and textiles in 1970. Since after Samsung Electronics Company (SEC) was founded in 1969, Samsung acquired a semiconductor business and supplied global markets with massive quantities of commodity products. With the transformation that was led by the leadership of SEC Chairman Kun Hee Lee, Samsung rebuilt its image as a global business leader. Following the chairman’s new management initiative, Samsung is now in a stage of investing in innovative and premium products to

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

Samsung had their own Marketing Mix strategy, and also they had their own Segmenting, Targeting, and

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

important reason is that Samsung had to face with a lot of strong competitors such

With such a vast array of products, Samsung truly is a manufacturing wonder of the world! It is the third largest manufacturing conglomerate in the world by revenue and has been operating for about 77 years. These successes are reflective of the continuous and relentless efforts employed by Samsung to improve the way it conducts its business. For many years, Supply chain management and six sigma have been the two pillars of business innovation at Samsung. SEC has perfected its fundamental approach to product,

As mentioned earlier we highlighted the importance of collaboration with Microsoft and Google for cutting edge technological software integration with hardware. By using collective efforts and creating a bigger brand consciousness through its members Samsung can reach far more consumers than Apple. Also making deals with large retail and whole sale chains would be highly beneficial for placing its products into a position where consumers may interact with its products more fluently( like Wal-Mart Carrefour, target etc)

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

In Samsung, it focuses on the many product at a time so it can reach ennuber of the people, so that they can get what they want in their budgeted price.

Samsung is focused on producing devices which can be integrated with most of the software and OS. This gives Samsung products an edge over Apple’s devices, especially as Android and other OS are gaining market share when iOS and OS X are losing it.

Another reason for Samsung’s success within the smartphone business is their expertise on handling products’ life cycles. They understood that innovation requires releasing products every year as technology is in constant change. Samsung updates their device line yearly by pushing hardware and software updates while it keeps expanding on its product portfolio. By doing these, the company benefits from benchmarking as they are able to identify all weaknesses from previous releases and find ways to fix them and satisfy

Samsung Electronics Co. Ltd is Korean international business, productions a wide-ranging of product; involves computers, mobile phone, digital TVs etc. Main fear of company is that it completely depends on

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.