preview

Salvation Army Key Success Factors

Satisfactory Essays

The key success factors we discovered the Salvation Army must maintain its wholesome and non-discriminatory brand and image. The Salvation Army stands firm in its beliefs of "to preach the gospel of Jesus Christ and to meet human needs in his name without discrimination" We believe this is the key to making the Salvation Army's stakeholders such as their donors feel as though their commitments to this organization are true to what their mission and vision is. The Salvation Army must continue to incorporate their non-discriminatory beliefs into their organization to attract other stakeholders. Another key success factor we have discovered is the Salvation Army's annual fundraisers such as the "Red Kettle Campaign" and "Angel Trees. These are

Get Access