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Salvation Army

Good Essays

1. Background and mission of The Salvation Army:

The Singapore’s Salvation Army, a Christian non-profit organization, was established during 1935. It was first founded by William Booth; a London minister in 1865 and later spread itself around the world.

Salvation Army main motive is to help the mankind without racism. Its mission is “to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination” with a slogan of “Heart to god, hand to men”. Red Shield Industries Family Thrift Store:
They launched the Red shield Industries (RSI) Family Thrift Store, a social enterprise in 1996, reaching out to many different people in the society that are struggling to make ends meet. RSI helps to re-sell the …show more content…

The store’s exterior itself wasn’t designed well to represent and attract people to come in.

3. Promotion:
Salvation Army has an in-store promotion. Promotions are one form of marketing purpose to attract people to buy.
There’re variety promotions: * Buy 1 Get 1 FREE for Toys and CD/DVD. * Renovation Sale 50% OFF for electronic usage. * Loyal Membership card called ‘Friend of Salvation Army’, this membership card can be use when you’re purchasing $40 and above to get 40% OFF from the retail price.

4. Price:
Salvation Army doesn’t have a specific pricing rate for the products selling. Some products’ prices weren’t labeled or stated in the products. * For apparel mostly cost for $3-$10 (casual wear) but for the gown it cost $50 and above. * For the home furnishing: * Painting * Decoration: $3 - $5 * Bowl, plates, spoon, cup, forks, chair : $3 - $5 * Books $5 - $8 * Dolls and Toys for kids: for the dolls cost $5 for each and $8 - $10 for the toys.

* For Instrumental; * Piano, the new brand and with a good condition they put a price $1200 and for the old time piano they sell for $888. * Normal guitar cost $100++ and the electric guitar cost $200++. The prices weren’t stated clear in the products. * The Organ instrument cost $300 - $400. 4.2 Problem identified
Product:
1. Poor Quality Products.
Salvation Army’s products were

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