APPENDIX ONE
Sales Management 230
Semester 2, 2010
ASSIGNMENT COVER SHEET
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If the employees refuse to learn the new system, inertia will occur. Inertia is a natural preference that one likes to do, and will continue what they like to do to avoid learning new methods and procedures (Jones, Sundaram and Chin 2002, 145).
Sales Force Automation is a computerised program that sometimes requires other external technology for it to be able to function properly, such as the internet connection and telephone line. However, phone lines are not firm controllable and if the phone line accidentally gets disrupted by any other uncontrollable third party such as bad weather condition, and accidents, SFA then will not function properly and it can be frustrating for the sales force (Bush, Moore and Rocco 2005). Internet has similar effect with phone lines, it’s dependant on outside source to control the technology. The salespeople has to be made aware of these issues, if they are unaware about the process changes, technology that does not help enable this change will become hopeless and expect for failure (Bush, Moore and Rocco 2005). In the other hand, if the salespeople are made aware of this issue, there should be no problem maintaining the good relationship between the stakeholders and the firm, through a good communication as they are showing an effort to preserve the relationship between the salespeople and the customer.
With the Sales Force Automation system, salespeople may feel less job security (Hair et al. 2008). This
The motivation of the sales force is so low that they think that the district managers are no more that the baby sitters. No right schedule is being released by the management, there is no sales management planning in the organization. The leadership runs from the top. The employees just want to make sales without having concern about the company in that they work. Moreover, the uncertain night calls and long distance travels for the reps and frequent changes in the sales organizational structure has made problem even worse.
As per the class materials – changes in the sales force availability is critical – I tried to reduce
Not only is there internet, many companies also have intranet, which are a private information network within the company. The mix of telecommunicating and intranet increase communication and information knowledge between members of an organization to also increase productivity. Automation is the automatically controlled operation of a process, system, or equipment by mechanical or electronic devices. The two major reasons for automation is speed and better service. In some capital equipment items, Canada takes six to twelve months to make, where Japan takes six to twelve weeks. (Schwind, 2010, p. 10) This is a major challenge that Canada must face. The service factor is continuous. A machine is programed to do the same exact operation over and over to ensure quality and effectiveness, where as a human might make an error on one or more areas of the operation. Another challenge with technology and automation is cost. Machines are expensive and not all companies can afford the high-tech equipment, and therefore must rely on manual labour.
Sales Force Automation is a relatively new technology that uses computer software or web-based systems to help handle the responsibilities of the sales force such as ordering, control of inventory and customer relations. In fact, sales force automation and customer relationship management are terms that are used often with little or no distinction between the two. Using sales force automation can be a great asset to a company if it is managed correctly and executives get employees comfortable with the idea. In the technology filled world of today, most companies could use some form of sales force automation and whether executives of these companies know it or not, their company is moving in the direction of
I chose to write about what it means to be a good sales representative. I have always wanted a career in sales and am very good at it. Since I was 21 I have been involved in some type of sales career. The most interesting of all was being a sales representative for Roadshow Marketing and traveling to different parts of the United States. Of all of the places I have traveled, Atlanta was the coolest gift mart I attended. A sales representative can make a good amount of extra money if the time and energy is available to them. I feel that I am a very good sales representative and these are some of the things that I have researched and reviewed in my business.
(1) What problems does Nordstrom’s evaluation/compensation system have? Think about this question while considering the objectives of the company’s evaluation/compensation system, what measures it took, and what happened as a result. A. Nordstrom was renowned for its superior customer service that was the result of the exceptional customer service efforts (or “heroics”) put by their salespeople. So in order to retain their competitive advantage of superior customer service in the highly competitive retailing market, they designed a evaluation/compensation system that had the following objectives: (1) To support its high-service strategy, and (2) To motivate its sales employees. They tried to evaluate
I met Brad on the initial farm of the day that he went on call to. He had already completed the first step of the sales process, prioritizing prospects. Brad knew the service that his customer, Marlin Yoder, needed made so in order to be able to complete the task he knew that he would need help. Brad called another COBA employee, Tyler Chupp, to lend a hand and assist him with this sales call leading to the second step of the sales process; develop selling strategy and call plans. Marlin was contacted ahead of time allowing Brad to find out what Marling was needing. Brad told me that relationship building is very imperative when it comes to helping customers. Attitude when meeting with customers is also very important, if you meet your
Continual training may be more important in foreign markets than in domestic ones because of the lack of routine contact with the parent company and its marketing personnel.
Retail comes from the French word retailler, which refers to "cutting off my hands, clip and divide" in terms of tailoring (1365). It first was recorded as a noun with the meaning of a "sale in small quantities" in 1433 (French). Its literal meaning for retail was to "cut off, shred, off my toes paring".[2] Like the French, the word retail in both Dutch and German (detailhandel and Einzelhandel respectively), also refers to the sale of small quantities of items.
We’ve created a marketplace that allows product and services companies to find experienced and vetted independent sales professionals with pre-existing relationships at target accounts. Companies become their “Client Executives” while paying them for the completion of pre-determined milestones as they progress their deals plus a great commission when they close each deal.
(1997). We have seen excellent financial results as we have penetrated markets, grown, and had the luxury of economy of scale in our production which has been manageable from a change perspective. Coming from a start-up, though, our sales process is anecdotal in nature and each sales associate is allowed to cover a district within the region using their own approaches. This has led to sporadic tracking of client contacts, client sales, reasons for wins or losses from major distribution proposals, increases/decreases with individual clients, and overall client satisfaction. This lack of a solid database of sales information leads to an inability to identify trends, difficulty in understanding true sales associate performance, and makes management decision making around existing and new products difficult. I recommend that we implement a systematic sales tracking process across all of our sales associates that allows for better understanding of our performance, allows for trending of that performance, and allows for future decisions to be made based upon a stronger base of information.
The word Promotion, originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising.
If you are working in a super market, what techniques/ tools you will use in data collection. How are you going to analysis the data and make inferences? How will you finally apply your market research to improve sales and win over customers?
1. Hymer 's barriers to entry- Obstacles a firm faces when wanting to set-up production overseas. These obstacles can include existing competition, Capital (having to do with start up operation and production), level of risk, and assimilation.