Ripley Friar Advertisement Analysis

In this ad it reads, “ One child is holding something that’s been banned in America to protect them. Guess which one.” It again gets straight to the point and is very blunt in its statement. There is no guessing what they are referencing or what their point is in this

This scene was written to represent a Carl’s Jr. Advertisement. The ad

The authors point out how anti-smoking advertisements do not send a clear message to the students to understand how smoking can impact their health. It seems that the advertisements trick people by sending the wrong message, such as demonstrating that smoking is not as bad as it seems that the more the students see those advertisements, the more propense for the students to smoke. The source is relevant to my hypothesis because it demonstrates that teenagers are unaware of the health consequences that they can get. The author’s goal is for teenagers to understand anti-smoking messages are not explicit and are not demonstrating a clear understanding of the risks that smoking cause. The authors conclude that new advertisements need to be more carefully evaluated for teenagers to recognize that their intentions reflect undesirable outcome in the antismoking advertainments for teenagers to understand smoking and the inevitable result that can be provoked due to smoking.

The ad above displays a fetus on three-fourths of the page on the left side. The statement "TAKE MY HAND NOT MY LIFE" is written in semi big letters on the right side. The words "TAKE MY" are in white letters. The word "HAND" is in blue letters and is noticeably bigger than both the first line and the third line. And the words "NOT MY LIFE" are slightly smaller than the first two words and are in yellow. Near the end of the page, on the right lower side it says "LIVEACTION.ORG". The statement is centered to the right while the fetus takes most of the page. The words are capitalized so that they do not get lost. The background is nothing but black. The fetus, on the other hand is colorless, it is almost transparent. The features on the fetus lack detail but they make it distinguishable as

Accompanying this ad is a photo of a small male child in a seated position with his hands over his eyes. The boy is wearing a pinstriped shirt and socks in gray and black on a landing with a gray bannister and a light shining down on him. Inclusion of this picture with the words placed on the ad is attempting to gain a greater emotional response from the audience. The background of a brighter white light shining down symbolizes the need to shed light on the situation. The child seating on a landing on the stairwell could signal to the audience that we have reached a tipping point and need to act to improve the situation and not fall further down the steps.

The ad, for "Creatures", shows an image of a moose eating grass. On top of the ad is the text “There’s plenty of room for all God’s creatures. Right next to the mashed potatoes”. On the bottom is the text “Saskatoon: STEAKS – FISH – WILD GAME”. The theme for this advertisement is: The meat is here, eat it. The purpose for this ad is to convince the audience to eat at the Saskatoon restaurant. The intended audience for the advertisement is hunters. The image of the moose eating the grass is something hunters know they want to be eating; they can better relate and analyze the reason for them choosing the image of the moose eating the grass. The image implies that the Saskatoon

This is an anti-smoking advertisement geared towards parents of young children. The advertisement is overall plain and simple; it gets straight to the point when you look at it and utilizes a dark theme. This anti-smoking advertisement is trying to evoke a sense of “parental guilt” into parents who smoke. The way the advertisement is able to do this is through the use of an optical illusion, use of text and the use of negative space.

The add is set up as a quiz in which you have 4 options three of which being "you" and the final option being all of the above. The question states who is at risk of being infected with the flu? This question can be interpreted in many ways most people think that only the old or the young or those with low immune systems are at risk, however the ad teaches you that regardless of you age or health you are always at risk if not vaccinated. The ad has a general audience being that anyone can have a varying opinion as to what the correct answer is. The advertisement overall is an effective way of showing this statistic while showing creatively through this small

John Freyer sold his possessions in a very unique and interesting fashion; I enjoyed reading his descriptions, the presentation offered a glimpse into John’s life. The ads presented John’s life, everything he offered included a story about the item. After sampling several of John’s ads, I decided to compare John selling an AC power adapter for a Powerbook Duo versus; a seller on Ebay, Z-techglobal. I think the difference between the two is interesting, because they are such extreme polar opposites. John clearly used a subjective description of his adapter; he didn’t present any technical specifications other than it was purchased for a Powerbook Duo. However John’s ad offered his humorous experience of the purchase; He described how he lost

The form of this advertisement reflects the artists intentions of making the product, Heinz ketchup, seem healthier. The lines throughout are very clean and crisp which gives an air of freshness about the piece. The implied shape of the ketchup bottle through stacked tomato slices is an innovative way for the artist to show that Heinz ketchup

One by one, the life size hamburgers walk in slobbering on the floor. After this segment, a Hardee’s real photo ad of a hamburger shows up briefly. Many literal elements are visible during the cartoon segment of the video ad. Color is depicted and is for the most part has a range of colors used but the colors are primarily muted combined with a few pops of reds. Lines are very curved on every “living” thing in the cartoon, but lines to depict the room outlines and furniture are straight.

The ad uses pathos, a rhetoric strategy to target the emotions of its viewers, by using a smoking toddler as the focus of it. Seeing a young child smoking a cigar will draw the attention of viewers of any age, gender, or race. The image will cause its audience to investigate the purpose of the ad. It makes people feel sorrow for the young, innocent child that doesn’t know what he is doing, and to feel disgust for his parents for their irresponsibility. Like most of their ads, PETA caused a lot of controversy with this image. Not only did people feel sad for the child but they were outraged at the ridiculous image. Now that PETA has their attention, they will investigate the purpose of the image. Its purpose could be of many things including: secondhand smoke, insufficient parenting, or cancer. When looking closer, they realize that the ad is meant to stop them and their children from eating animals by claiming that it results in the same physical diseases as smoking does. What they don’t realize is that using such outrageous content is how PETA gets their message across; The more controversial, the more people will talk about it and the more light that gets shed on the purpose of their organization.

This visual advertisement published in multiple target advertising markets such as the June 2008 volume of Good Housekeeping periodical targets parents, especially moms, who worry about their children's diets, constantly struggling to get their kids to eat enough vegetables (Hidden Valley). Hidden Valley uses a common photography strategy in the advertisement known as encapsulation. “Encapsulation is a classic technique used to hijack your visitor’s eyes and create a tunnel vision effect, preventing your eye from wondering somewhere else in the photo” (Gardner). Hidden Valley creates the picture in a way that makes you look at the ranch being used on the broccoli, almost as if making your eyes focus in on that particular spot. The ad uses association to connect the viewer to the message of the ad. “When advertisers use association, they attempt to associate their product with the people, values and lifestyles depicted in the ads. Associations are positive and

     This ad is laid out in such a way that your eye follows the script right down the page. If you first look at the ad you are immediately drawn to the picture of the bottle of Hennessy. The backdrop of the ad is all cool colors such as navy blue, Carolina blue and white, but the bottle of Hennessey on the other hand stands out due to the fact that it is a warm dark orange

Below the cake there is white bold capitalized letters saying “Smoking causes premature aging” which explains what may have happened to the lady. Then in bottom right corner there is a blue box advertising the product, in the box there are some words reading “Helps you stop smoking”. The target audience of this advertisement are any individuals 18 and above years of age of any gender who smoke, but more specifically the ad is geared towards women that smoke because they showed a woman who is 42 but looks like she is 70. In today’s age many women want to retain their beauty for as long as they can. The author chose this picture specifically for his ad because it illustrates what people today don’t want and that is that they don’t want to grow older faster. The author’s purpose of the ad is to persuade anyone who sees the ad to quit smoking and warn people about the dangers of smoking. The author shows their product alongside the picture because they want the audience to quit and think that only their product can help them quit. Aside from the clear picture that we can see from the ad if you think rhetorically you can see that the author is using ethos, pathos to subliminally persuade you to follow the