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Rhetorical Devices Used In Advertising

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Everywhere a person looks they can seed advertisements (ads) all around them. Companies will use ads and other techniques to promote their new product. They convince the buyer how the new product is somehow better than the older version. Many companies use television ads or conferences to introduce a new product to the market. Others might pay people to promote it, or place billboard ads buy the highway. It is amazing how companies find new forms to convince the targeted buyer to purchase their new product. There are hundreds of companies that use very different techniques for marketing their product. A great example can be Apple with all if it products especially its new IPhone. Every year they bring a new product into the market, and it is usually the same product just with a few minor changes. Apple will successfully market the product is buy holding press conferences talking about the product, and how it is a revolutionary product. This year Apple was saying they were changing everything with a bigger phone than ever before. They use a lot of rhetoric in their marketing. To be specific they use logos, which is just telling the buyer it …show more content…

It the convention they are able to test the game for a limited time. If the person liked the demo of the game he was able to play, he might want to buy the game when it comes out. Another thing companies do is they give the game to some people earlier, usually people that are YouTube famous for a gaming channel. This allows the companies to promote the game without having to spend money. When a person with a YouTube channel is given the game early, he or she will upload videos of them playing the game. Then a person that is not to convince of buying the game can then search up game play of the game that they are interested in. they will then find people playing the game, and that might help any undecided buyers if they should buy the

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