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Rhetorical Devices In Kennedy Speech

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The powerful impact of President Kennedy's speech at Rice Stadium on the controversial decision to direct money of the United States towards building a preeminent space program lies in the eloquence and universality with which he weaves his appeal. Through analogies as well as acknowledging and addressing the concerns of those dubious towards the idea of space exploration, Kennedy crafts a persuasive argument, solidified by references to prior explorations and details of economic incentives.
Perhaps the most necessary element which distinguishes a well-formulated argument from a mere exercise of rhetoric is the proper use of supportive evidence, of which President Kennedy's address incorporates several examples. The first example he utilizes …show more content…

The initial words of Kennedy's address provide the first of these analogies. Rooted in the history of exploration, Kennedy states that "We set sail on this new sea." A form of evidence in itself, this analogy serves to recall the listener's mind to a frontier that was once seen as unfathomably expansive and beyond human mastery. Kennedy continues the sea analogy by saying that space may become "a sea of peace or a new terrifying theater of war," calling to the listener's mind the unpredictable nature of the sea itself to be calm or horrifyingly volatile, as he suggests that the position of the United States in space exploration may decide the nature of this new frontier. Kennedy also reaches further back into the historical commonality of his listeners as he analogously describes Houston as "once the furthest outpost on the old frontier of the West" in order to call the listener's mind to the nature of change over time. The Houston in which Kennedy gave this speech looked essentially nothing like the Houston of the old West, and this analogy provokes the listener's imagination to project the possibilities for a new Houston, built on a strong space program. A third analogy with which Kennedy appeals to his listeners' emotions is the reference to their local sports team. As Kennedy asks "Why does Rice play Texas?" he seeks to raise the ubiquitous sense of pride many feel for their sports teams of preference, which he hopes may translate to a sense of national pride for the space

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