Rhetorical Devices In Advertising Essay

Companies have many ways that they persuade their consumers to buy their products. They use concrete facts to appeal to and persuade their buyers into buying their products. How they present their information is vital to grab buyer's attention. In this essay, the writers are mocking advertisements in a humorous way through a fake product called MagnaSoles that they are selling to people with sore feet. They use many rhetorical devices to achieve this goal.

Rhetorical devices play a crucial role in captivating audiences and persuading them to buy a product. Rhetorical devices like ethos, pathos, and logos are used to appeal to the audience's credibility, emotions, and logic. They can work together to create a persuasive message for the audience. There are so many rhetorical devices in each commercial that there are three that stand out. There are so many rhetorical devices in every commercial, in my three commercials “Share a Coke,” “Sprint- Charts”, and “Travis Scott- Mcdonald's" I found at least three for each.

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

Subaru and Hyundai are extremely popular, reliable car companies. In the Subaru commercial, a little kid is driving around in his toy car and the dad offers the key to the Subaru Legacy to him, but he turns them down because he realizes the amount of responsibility that comes with those keys. In the Hyundai commercial, the daughter goes on a date with a guy, and the overprotective dad follows them around to check on what they are doing. These two car commercial use pathos, ethos, and logos to show how good their products are and what it provides.

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

The Flawless Look Makeup is one process that takes forever and often times does not blend well. Most teenagers wear makeup in hopes to look like their celebrity idols. In the March 2016 issue of Seventeen Magazine there is an ad by Covergirl that puts away all of those teenage makeup worries. The ad not only uses the celebrity Becky G. to show off their flawless makeup, but in large text it states that the process is as easy as 1, 2, and 3. This magazine is known to be read by young girls, which is the perfect audience for these makeup ads.

An advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they aired their commercial, The Longest Chase. This ninety second commercial cost Toyota a bunch of money but, the company believed that it was worth the price. This advertisement shows that the Hybrid group, like the Prius, are the way to go now. And the car’s power and performance are enough to turn any drive into an event worth sharing with the entire world. This Toyota commercial uses reasoning (logos) and emotion (pathos) to show why everyone should own the all new Prius 4.

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

In the article “What We Are to Advertisers,” James Twitchell argues that “different products have different meanings to different audiences.” This is a valid argument because every product today can be interpreted differently by people. Barbie, for example, is viewed as an awesome toy by many young girls; however, few boys purchase Barbie because it is considered to be feminine. Cowboys boots can also be interpreted differently by groups of people. Someone living in an urban city would likely consider cowboys boots to be unfashionable or out of style. Unlike people from the urban city, those living in rural areas may regard the boots to be fashionable and stylish. Another example can be seen in the fragrance industry. Perfume is nearly identical

We see car advertisement everywhere now a day. There has been so much competition between all different car companies. They send email and mail a letter or brochure with all different kind deals and offers. Most of the luxury cars like Audi, Acura, BMW, and Mercedes etc don’t send out junk mail and email to draw consumer’s attention. Let’s say Acura for example. They draw viewers’ attention by presenting their ad on television or by putting a big poster on a road. This company sends people email or mail only if they have or use to have a car from that company. Acura is originally made in japan and it is a luxury version of Honda. Acura brand was introduced to world in 1980s and Honda motor company owns it. According to Tischer Acura mission statement “Our philosophy of providing outstanding service and treating out customer’s and fellow employees the way we ourselves wish to be treated will remain the cornerstone of our business, We understand that only by consistently exceeding our customer’s expectations can we earn their trust, confidence and our ultimate goal of life time customer loyalty; We remain committed to being a good partner by supporting and investing our local community.”(par. 1). Lots of Acura’s ads have comedians in their commercial to make their ad look funny and to get viewers’ attention. There are lot more visual element this advertise represents, but the three most important elements this ad represents are color, setting, and people.

Have you ever tried to persuade someone to see something in a specific way? If so, you may have utilized the three rhetorical appeals, logos, ethos, and pathos. Rhetorical appeal or rhetoric is something students learn about in an English or Writing class. Rhetoric is a subtle way to make writing appear cohesive and engaging. According to Lynn Troyka and Douglas Hesse, there are “three central principles of rhetoric- the persuasive appeals”(18). The use of rhetoric in advertising is used to help the advertisers to appear more professional to consumers, and compel viewers to comply with the goals of the advertisers. Two other tools advertisers use to entice viewers are the design and color of an advertisement. The "Charity Water: Imagine" ad uses advertising tools such as rhetoric, design, and color to achieve a desired response from consumers.

Everywhere a person looks they can seed advertisements (ads) all around them. Companies will use ads and other techniques to promote their new product. They convince the buyer how the new product is somehow better than the older version. Many companies use television ads or conferences to introduce a new product to the market. Others might pay people to promote it, or place billboard ads buy the highway. It is amazing how companies find new forms to convince the targeted buyer to purchase their new product.

An old saying that comes into play when just glancing at this advertisement, “An apple a day keeps the doctor away.” is an old saying pediatricians would say to their miniature patients. Who would know this could grab attention of people just watching TV? “An Apple a Day” illustrates four Granny Smith apples on one side of the ad while a slice of a Granny Smith apple sits on the other side of the ad. The product the advertiser is selling has more to offer than the other companies which, is shown by the whole apples and the slice of an apple. The small description underneath the Granny Smith apples has a formal, yet demanding tone that provides information about the product. In the fine print, it has some details on how their company is “one of the best. “Then below the small caption is a large, bold black logo followed by the contact information of the company all directed towards drivers. “An Apple a Day” is trying to connect with middle-class drivers looking for better quality insurance for an inexpensive price.

This advertisement for microphones comes from early 1940’s. The black and white texture of the picture gives the rhetorical idea that the advertisement comes from the early 1940's. It is specially target on audience. This advertisement is successful form of Rhetoric, because it uses three model of persuasion like ethos, pathos and logos. These are very important factors of any kind of advertisement to get the popularity. In the text Shure emphasize how the 55 series microphone can likewise be used for clear broadcast sound, not only for live performance. The other two microphones are more suitable for communication, which shows that Shure doesn’t just focus on one application for their products, also giving the company’s image a superior level.

Toyota’s Prius commercial proves to be somewhat convincing through its use of logos. This is an effective technique which allows Toyota to show off the features of the Prius in a more interesting way than listing them out. Once the bank robbers first get inside the new Prius 4, they note how much space the car has. While car consumers may be picky about certain aspects of their vehicle, many have a short list of must haves with one of these including space. In this commercial, Toyota focuses on what car features are most appealing to the audience by showing off the car’s speed, space, interior design, safety features, and superior gas