preview

Rhetorical Analysis: The Entrepreneurial Spirit

Decent Essays

Project 1 Draft

The purpose of a rhetorical message is to persuade an audience in favor of a particular viewpoint. That is easier said than done. This essay will articulate the different rhetorical characteristics the author Gary Vaynerchuk used in his multimodal text titled, “The Entrepreneurial Spirit: Are Entrepreneurs Born or Made?” This text suggests that the term entrepreneur is used loosely and that successful entrepreneurs are born with innate traits rather than obtaining those traits throughout life.

The text begins with written rhetoric in the form of a narration. The author writes about the second-wave dot-com boom, and how this era made investment easily obtainable for people trying to become entrepreneurs in this market. This story was used in attempt to draw in an audience. This story illustrates the premise for the author’s argument. If it wasn’t for the title of the article, readers at this point would still be confused to what the purpose of the writing was, and this was done purposely; because the reader now wants to know how this story ties into the article’s title.

At this point the author decides to use an analogy to state his …show more content…

For this reason, the author uses another form of visual rhetoric by introducing a video that addresses his argument and reiterates what the reader already went over. The video shown in this text is very powerful and motivating. The speaker in the video was fluent and straight to the point. Throughout the video the speaker talks about how many people have entrepreneurial tendencies and aspirations but they don’t have the talent. In fact, people should think of entrepreneurship the same way they think that they have no chance at being Lebron James or 50 Cent. The author’s intention was to reinforce what he had already written in order to convince the reader of his stance on the

Get Access