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Rhetorical Analysis On Cheerios

Decent Essays

The video I have chosen was a 2016 Cheerios commercial displaying father’s dancing with their children. I personally feel the world is overfilled with marketing and advertisement schemes however, something about this commercial I enjoy seeing. It portrays pathos through its cheerful song and dance among happy, healthy children and their fathers. The audience, receives feelings of happiness, love, care and fun upon viewing it. The commercial is placed within the bright homes of several different families. Where they, with energy and happiness, present their own father and child dance routines. A healthy long living life, spent with family is a message everyone desires. It creates a connection with its targeted market; families and older adults. This connection is created through showing everyday families having breakfast and making the most out of the time they spend together. This also can also …show more content…

As many know, Cheerios are known to lower cholesterol which, can reduce the risk of heart and cardiovascular disease. Their commercials exhibit a respectable representation of themselves and of the families within their advertisements. Conveying messages of care for their consumers and having proper morals. In doing so they show their professionalism and trust in their own products and their consumers. The commercials slogan, “Healthy hearts start young. Healthy hearts stay young” (Cheerios, 2016) is simple and logical. Implying, if adults teach their children healthy habits such as, being active and enjoying Cheerios, their hearts will stay healthy and work as well as if they were younger. What also is a logical encouragement in this video is the strong bond the father and child can have. Allowing yourself to have silly fun doing a physical activity your child truly enjoys brings you closer and keeps both of you healthier. Cheerios could help you stay dancing

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