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Review Of Australian Meat Processing Company

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2.0 Introduction
This report has been commissioned by Australian meat processing company “Aussie Meat Processing” to analyze and evaluate the Internet’s ability to generate profits through international marketing activities in South Korea. Firstly, the meat industry in South Korea will be examined addressing current consumer trends. More specifically, how Internet influenced international consumer behavior in South Korea and the implications of this on exporting beef from Australia to a business to consumer will be analyzed. Recommendations of appropriate methods of marketing will be provided and __to overcome threats of a ..

2.1 Company Snapshot
“Aussie meat processing” is a reputable medium sized enterprise employing 250 staff. Currently, the company only trades domestically, but has reactively begun to export after international clients placed an order. The firm has minimal experience with exporting internationally but is interested in marketing the processed meats online to appeal to the South Korean market.

3.0 Analysis
3.1 Meat in South Korea
South Korea has demonstrated great economic growth over recent decades, developing from one of the poorer countries of Asia to a high-tech industrialized economy. Currently, with a GDP per capita of USD$33,200, South Korea boasts the 12th largest economy in the world (Central Intelligence Agency, 2014). In turn, a high disposable income per capita has allowed for South Koreans to favor the consumption of meat. This is evident

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