1. INDUSTRY ANALYSIS
a. What is the history and size of the industry?
Busy families are always on the go and eating out has become the only option for many. Even though people appreciate the convenience of eating out, more and more people are concerned about making healthy eating choices for their families. According to a survey conducted by the National Food Association, 76% of adults will be willing to switch to healthy eat out alternatives than two years ago; 67% said they are already ordering the healthful option for their meals. In a research conducted by the National Restaurant association in 2015, it is predicted that the restaurant and food service industry will reach $709 billion at least by 2016, a growth of 3.8 percent from 2014.
…show more content…
As a result, employment will rise in that sector. The business environment in some region of the country is booming while some are staggering, but the overall restaurant industry is experiencing growth. “In 2015, the top states for restaurant sales growth are Arizona, Florida, North Dakota, Texas and Colorado. Looking at restaurant job growth over the next decade, Arizona is again in the lead, followed by Florida, Texas, Georgia and Utah.” www.restaurant.org. The restaurant industry is highly regulated and sets strong requirements in terms food safety and food content. For example, the FDA has started to require calorie disclosure from chain restaurant to help consumers make healthful dietary choices. Since more and more people eat outside of the home, it has become a national health concern. In addition more women work outside the home than decades ago making restaurant a more convenient option for many families. Also the baby boomers are expected to double by 2050 and are more likely to eat out.
________________________________________
1. COMPETITIVE ANALYSIS
a. Who will be your competitors?
Our competitors are mainly the fast food restaurants and also all restaurants that have a strict menu (which can be unhealthy for some) that the customers have to abide by. Our competition will include fast food, casual dining, fast casual, family dining,
…show more content…
People are busy trying to juggle between life, work and family leaving them to become victim of unhealthy lifestyle including the overdependence on fast food. To overcome these challenges busy families face, Beyond Fast Food was created to help families make a good eating habit without sacrificing their precious time and efforts by trying to cook their own meals. With a technology driven environment, Beyond Fast food will allow customer to choose their own ingredients and cooking style online and have a physical restaurant prepare their family meals for them the way they want and at the time they want. People can even schedule a week family meal plan giving them more peace of mind. Beyond Fast Food is an online version Beyond Fast Food will allow Busy families to eat healthy while still on the go. At this present time, we are the only restaurant that offers this phenomenal healthy/convenience type of service to consumers no matter what their concern for healthy and fresh food
The change in consumer’s real household disposable income and increase in demand for take away, restaurant foods can have a major impact in this particular industry.
There is room for growth, as more people from the middleclass are becoming comfortable with eating out in fast-food restaurants more often on a weekly bases. One thing that is fueling this growth is that most fast-food restaurants have adapted healthier menu items. Doing so they are raising the issues that some people and parents in particular have for bringing their children there, such as McDonalds offering salads, apple slices, oatmeal and other less toxic foods, so that people who are health conscious can also visit without leaving with a feeling of having ruined their health through a bad diet.
Drive around any reasonably sized town in America, and there will likely be a fast food restaurant. However, it is also probable that there be restaurants lining the streets too. In the short essay “Don’t Blame the Eater” by David Zinczenko, the author argues that it is difficult to find economical and convenient alternatives to fast-food restaurants. Conversely, grocery stores and sit down restaurants are widespread, providing customers with healthy choices. Grocery stores provide a wide array of healthy foods and ingredients to prepare a meal with. Fortunately, many restaurants will have nutritious options for health conscious individuals. While some may find it challenging to ignore the conveniences of fast-food restaurants, it takes very
Mockingbirds are majestic songbirds, well known for their enchanting songs. Though intelligent, mockingbirds are delicate, fragile creatures that are harmless to their surroundings. In Harper Lee’s novel To Kill A Mockingbird, she utilizes the mockingbird as a symbol for the innocent who are harmed by their society. The first instance of the bird’s significance is when Jem and Scout Finch receive air rifles for Christmas. They become interested in shooting birds.
Notably, with technology advances, everything has become so easy and fast such that we all want every other aspect of our lives to assume a similar concept, and fortunately, the fast food restaurants provide a suitable means of satisfying our hungry stomachs as fast and easy as possible. Surprisingly, most people have adapted a lifestyle that incorporates fast food chains as an important element. For instance, instead of making coffee at home in the morning, I buy coffee on my way to college, for lunch, I buy a sandwich or hamburger from a food truck, and in the evening after a tiring exhaustive day, I order pizza for supper from Pizza Hut. Arguably, food take-outs are part my daily routine, which serves the purpose efficiently but barely sufficiently.
Fast food restaurants are the go to for busy schedules, is what David Zinczenko reminds us in “Don’t Blame the Eater”. In the past couple decades, it has been seen how eating fast food on the go, eventually catches up in a negative way. Due to this negative increase in obesity, people are now trying to find who to point the finger at. Who other than the Fast food chains themselves, since that is where the problem stemmed from. The problem with finger pointing is that not one party is fully to blame. Many fast food restaurants actually offer healthier alternatives for customers, but majority are probably not aware of them. This is where consumer awareness is
Knowledge on fast food restaurants and a healthy nutrition has significantly increased over the years. Still obesity rates increase. Government regulations is the solution to combating the obesity epidemic. One concern impacting the United States is how for people in low income communities, fast food is appealing. According to recent studies, there are 71 fast food restaurants within five miles of a person’s home.
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.
The aging of the population will have wide-ranging implications for the country (Ortman, Velkoff, & Hogan, 2014). By “aging,” demographers often mean that the proportion of the population in the older ages increases. As the United States ages over the next several decades, its older population will become more racially and ethnically diverse. The projected growth of the older population in the United States will present challenges to policy makers and programs, such as Social Security and Medicare. It will also affect families, businesses, and health care providers.
The restaurant industry is said to be one of the oldest industries in the economy. As the economy and urbanization grow, so too does the industry of restaurants; it’s for this reason that the industry has been growing at a rapid pace. Even with the restaurant industry ebbing and flowing, there are still new entities entering the fray consistently. Some restaurants may close, but it will not be too long before a new restaurant opens in the place of the old one. Historically, the restaurant industry has contributed nearly 4 percent to the gross domestic product (GDP) of the United States (U.S.) economy. The most recent findings show that the restaurant industry employs more than 12.7 million people (which is approximately equal to 9 percent of the
Restaurant.org from the National Restaurant Association is a website that tracks the trends of the restaurant industry from the past to projections in the future. According to PDF on the website, “ 2015 Restaurant Industry Forecast,” the industry expects a steady increase in the employment of people around the ages of 18-24. This is the age range that requires the most motivation because young people usually feel as though restaurant and retail jobs are dead end jobs. There are restaurant that have made the best restaurant to work for, due to their managerial empathy and intrinsic motivations. Examples of compassionate restaurants are Texas Roadhouse and Cheesecake Factory. Business Wire, a press release distribution and regulatory disclosure
Several studies have shown that the increase in fast food restaurants over the past few decades has resulted in a negative impact on the already outrageous obesity rate.According to the National Bureau of Economic Research, the number of fast food restaurants over the past thirty years has tripled, which equates to about three hundred thousand establishments in the United States alone. During this time the number of children, ages six to nineteen classified as obese, has risen from five percent to seventeen percent. The percentage of adults classified as obese has risen from half to two-thirds the population. Although fast food restaurants may be a contributing factor to the increasing obesity rate in the United States, people are
As the fast food world spread across the nation, obesity was shortly following in its footsteps. According to, “The History of the Fast Food Industry,” Since 1970 the amount of fast food restaurants have doubled, which equates to roughly 300,000 establishments in the United States. Ironically, 33.8% of the U.S. population is affected by obesity and 19% of children and young adults are also affected.
How could bullying effect children? Bullying is a form of aggression. When it comes to
The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this. Marketing also plays a big part to more people eating fast food. It’s in our culture in America to expect fast food companies to market and strategize their ways to make us, the consumers, to buy more food and consume more food so they can make more profit. Especially now with commercials and social media. The fast food industry has thrived in the modern era. It’s thriving so much, the industry is growing faster than the U.S economy, at