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IEE 552: Strategic Technology Planning

Literature Review: Balanced Scorecards

NAME : Chougule Kedarnath Amarnath

ASU ID : 1205294580

Introduction to Balanced Scorecards:
The Balanced Scorecard is a tool for ‘strategic planning and management’ all over the world in various industries, businesses, governments and different types of organizations. It is abbreviated as ‘BSC’. The balanced scorecard is used for synchronizing the various business activities and processes with the vision, strategy of the organization and monitoring the performance metrics based on the strategic goals of the organization. It improves the communication links within and outside the company.
The balanced scorecard was developed by Dr. Robert Kaplan and David Norton. It was initially introduced as a tool for multidimensional performance management. But over the years it has evolved into a framework for strategic planning and management. It is a performance evaluation framework which augments the performance measures related to the non-financial aspects to traditional financial metrics to give executives. Thus companies can monitor the financial aspects while simultaneously keeping in check the progress on capabilities, intangible assets acquired for the future growth. Thus the managers and the executives have a 'balanced ' view of the organization’s performance.

Perspectives of the Balanced Scorecard:
There are four perspectives from which the

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