Publix Case

The market itself consists of the micro-environment. The market factors relevant to Publix are as follows: collaborators, competitors, suppliers, and regulators.

Publix Super Market Inc., a food and drug retailer is one of the fastest growing employee-owned grocery store chains in the United States. The privately held company began 1930 in Winter Haven, Florida by George W. Jenkins. Since the company’s start, Publix has continued to grow and as of 2013, it ranked 108 on the Fortune 500 list. Likewise, Publix had revenue of 27,706.8 million and profits of 1,552.3 million. Publix’s current stock price is $30.00 per share and the number of shares of common stock outstanding as of Feb. 5, 2013 was 773, 972,000 (Publix.com). The company has stores located in Florida, Georgia, Alabama, Tennessee and South Carolina with the majority of the stores being located in its home state of Florida. In the 83

Macro environment are the external and uncontrollable factors that influence an organization’s decision making and affects its performance and strategies.

Publix Supermarkets, Inc. is the largest employee supermarket chain and fastest growing company in the United States. It was founded in 1930 by George W. Jenkins and opened the first Publix store in Winter Haven Florida is a employee- owned privately held corporation. Publix is has over more than 1,061 supermarket stores, eight grocery distribution centers, twelve brand manufacturing facilities, and 820 Publix Pharmacies. The manufacturing facilities produce its dairy, deli, bakery, and other food products. Our stores are located in Florida- 752, Alabama-51, Georgia- 180, South Carolina- 45, and Tennessee- 33. Publix built its first distribution in Lakeland, Florida and moved its headquarters there from Winter

The Standing Male Figure stands in an enclosed glass case in the Los Angeles Art Museum. Not a very descriptive name for an artifact with very minimalistic information about it. The display only described it as the Standing Male Figure from 700-600 BCE made of limestone and found in the small island country of Cyprus. Cyprus at the time was ruled by the Assyrian Empire until its fall in 609 BCE. The piece is estimated to be during the Greek Geometric Period and the Greek Archaic Period, but can be compared to some Greek art during the Greek Archaic Period, like the Kouros. The Standing Male Figure of the 7th to 8th Century could be the Cypriot take on Archaic Greek Art.

Publix is an employee-owned supermarket chain that is said to be the largest of its kind in the United States. Its operations span throughout the southeast region, with locations in Tennessee, Florida, Georgia, Alabama, North Carolina and South Carolina; with Florida having nearly half of the company’s operating base. George W Jerkins founded the corporation as an employee-owned private entity. The company has managed to create over 168,000 jobs in its numerous branches now totaling to a tune of 1098 stores. Moreover, it has invested in cooking schools and grocery distribution. The company’s turnover in the previous year, 2014, was 28.92 billion US dollars to 1.74 billion as its net profit ranking it to be the thirteenth largest private retail company in the United States (Forbes.com, 2014). Currently, the price of its stock share is around 39 US dollars per share capital. The company has managed to build a niche for itself competing with the likes of Costco, Whole Foods, BJ’s Wholesale Club, Sam’s Club and even Wal-Mart.

With sales of over thirty billion back in 2014, Publix is an American supermarket that has been listed on the top ten American’s largest private companies by Forbes in 2010. It is also the fourteenth largest retailer in America. Publix is privately owned and operated by its 176,500 employees, with its main base in Florida. However, “Publix has 1,103 stores in Florida, Georgia, Alabama, Tennessee, South Carolina and North Carolina” (Publix Funding) as well. Publix super markets are always trying to be more sustainable and environmentally friendly. For example, they create recycling programs, make sustainable choices of where food is purchased, use reusable grocery bags instead of plastic bags, and so much more. In addition to being more sustainable, they partner with many charities, including: Feeding America Foundation, United Way, and Greenville Habitat. These are just a few of the forty affiliates that Publix has connected with.

According to Publix website http://corporate.publix.com/about-publix, Publix Supermarket is a premier food retailer founded and opened in 1930 by George W. Jenkins. Mr. Jenkins opened a store that operated on a set of values, respect and dignity of individuals, and that the doors of communication would be opened for his associates to their managers. Along with a mutual respect and engagement, and diversity. This philosophy still continues to be a part of the decision making process even today. The same respect would be given to the customers upon entering the doors of Publix. As part of their commitment, Publix makes it a priority to employ, service people and vendors from many backgrounds, cultures, abilities, and ethnicities. Publix also gives back to the community by participating and providing different services to people in campaign events, sports, and special events. Publix was voted in the top 100 companies to work in Fortune Magazine for 2011

Publix is the leading employee owned supermarket found in 1930 by George Jenkins in Winter Haven, Florida. Currently, there are 1,051 stores in the five states who operate Publix’s supermarkets, Florida, Georgia, South Carolina, Alabama and Tennessee. Its promise to commitment has facilitated their success in a being a grand place to work and shop. “Where shopping is a pleasure” is Publix’s slogan which they are known for promising never to disappoint a shopper intentionally. Not only does Publix cater to their customers but their employees as well which has maintained high rate of employee fidelity.

In 1883 Bernard (Barney) Kroger invested 372 dollars that consisted of his life savings to open the first ‘Kroger’ grocery. That first store, located at 66 Pearl Street in downtown Cincinnati, would soon turn into the giant retail chain that consists of nearly 2,500 stores all over the country and most recently produced sales of over 76 billion dollars. Barney Kroger was revolutionary in the formation of the modern grocery, in that he was the first grocer to have his own bakery, as well as selling meat and other groceries all under one roof. Kroger was also the first to manufacture the products that he in turn sold in his own store. This was the beginning of what is today one of the largest food manufacturing companies in America.

There is a need for Publix to improve the execution process of their current marketing function, so that the company generates ways to stay consistent and successful with their current competitive position. It will differentiate their offering and create more value for the company in the supermarket industry. The current marketing position at Publix states, in its online corporate marketing section that the company “seeks to align our business with the needs of our customers. Our objective is to assure competitive success by best matching our product and service offerings with the demand of our customers” (Publix Supermarket Inc., 2011). The company should readjust and align their execution around the aforementioned

Publix Supermarkets came into the supermarket industry in September of 1930 in Winter Haven, Florida. Founded by George Jenkins who referred to the

Publix supermarket was founded in 1930 by George w. Jenkins (Organizational Structure of Publix, 2013). It is among the biggest and fastest developing employee-possessed supermarket chains in the United States. The organization, however, belongs to a private party. Besides this, the

Macro environment or macro forces consists of the larger societal factors that have the potential to affect an organization’s strategies. According to Phillip Kotler, these variables include demographic, economic, natural, technological, political, and cultural outside forces. (“Josbd”, n.d, para. 7)

The food industry has a large impact on individuals and will affect wider communities in the future. The rush of today’s society has pushed food production to become more commercialized with prepackaged/premade based foods. For numerous reasons such as time, work and costs of living, people are wanting meals that are cheap, fast, easy and don’t require much effort. This is due to many obligations and priorities in life that are put above