1.0 Introduction The aim of this case study is to critically analyze the current strategic situation and future strategic direction of JD Wetherspoon Plc by using the macro and micro environment analysis, to illustrate and evaluate its internal and external situation and its competitive position. As well as to gain competitive position in the market. To implement and analyze the strategy using Porter’s five generic forces and also discuss a possible strategic direction; by combining with the life cycle portfolio matrix development before drawing to a conclusion. JD Wetherspoon Plc is one of the leading pub chain and budget hotel in United Kingdom. The company has 775 pubs spread in UK and Ireland. The pub first started on …show more content…
By analyzing their weakness and providing a solution it will increase the strength of the company which is they provide training to their staff and provide more jobs to the 3.1 Macro Environment Macro environment are the external and uncontrollable factors that influence an organization’s decision making and affects its performance and strategies. Changes in external forces translate into changes in consumer demand for both consumer products and services. The company must prioritize to determined which factors may have the most impact and influence to the business. These factors are Political, economical, sociological environmental, and legal. Many of these factors are linked together. For example political, government legislation affect the economic factors (for example increasing the VAT). There are many models that can be used to analyze the external environment. LoNGPEST analysis examines the impact of each factor in local, national, and global aspect in the organization. It will help to where the company needs to focus and most important factors to have a sustainable and profitability in a long run(Hassanien, Dale, & Clarke, 2010; Johnson, Scholes, & Whittington). JD Wetherspoon LoNGPEST factors analysis illustrated in table format (see table 2.1). Identifying the key drivers for change is necessarily, this are the high impact factors likely to
As for external factors one of the external factors would be perhaps a new law that is given and affects directly or indirectly the business and that business needs to make some changes.
III. Business Model and Strategic Plan Part II: SWOTT Analysis – Internal and External Environmental Analysis; Supply and Value Chain Analysis……………9
Marks and Spencer has many external forces that affect the company. These are known as macro environmental factors. There are six of these forces, Political, Economic, Sociological, Technological, Legal and Environmental factors. These external factors affect the types of products/services Marks and Spencer offers, the nature of its market positioning and strategies, there relationship with their customers and their suppliers. These external factors allow Marks and Spencer to develop:
When manipulating a business’s strategy, it is important to focus on the external factors in the environment. An external analysis is where a business conducts environmental scanning that present a company with the key external forces influencing the organization. The facets of external forces examined are the business environment, remote environment, or the competitive environment. A business environment is all of the external factors in the general environment that a firm cannot control, but can affect their strategy. The remote environment is the forces that affect most firms. Lastly, a competitive environment is the firm’s specific industry and its entirety. The external analysis is pertinent to a company called Dick’s Drive- In; without it, Dick’s would not be a thriving popular business today.
1. Macro environment analysis: the major externals which affect company’s decision making, marketing strategy and performance. It includes:
The competitiveness of John Lewis is influenced by the changes in different external environmental factors, which includes Politics, Economic, Social, Technology, Environment and Legal.
Macro environment or macro forces consists of the larger societal factors that have the potential to affect an organization’s strategies. According to Phillip Kotler, these variables include demographic, economic, natural, technological, political, and cultural outside forces. (“Josbd”, n.d, para. 7)
It is always important to know the value, strengths, and weaknesses, of a company to make proper assessments
external environmental factors?” is a Force Field Analysis. Developed in 1951 by social psychologist Professor Kurt Lewin, it is based on the premise that successful businesses are constantly adapting to change. The tool is generated by both driving forces, which push for change in an organization, and restraining forces, which act against change. (“Hoang, Paul. Business & Management.”)
These factors influence the internal environment of an organisation and they help in identifying the past and the present of the company, It also provides a frame work for reviewing strategy position and direction of the company.
Greene King (GNK) is the UK’s largest pub retailer with a current market capitalisation of £2.31bn (Source: Bloomberg, 11 November 2016) and revenue of £2.07bn reported in 2016 achieved via its 3,040 pubs and restaurants. On 23 June 2015, the company acquired the Spirit Pub Company plc (Spirit) in a £763.1m deal. (Source: Greene King, Annual Report 2016). JD Wetherspoon (JDW) operates around 1,000 pubs and 40 hotels, employing approximately 23,000 employees. In 2016 the company reported revenue of £ 1.6bn and a market capitalisation of £0.96bn. (Source: Bloomberg, 11 November 2016).
Macro environment of a company consists of 6components which are commonly known as six segment analysis. These are:
I am going doing this to look at the external factors affecting a business and what advantages/disadvantages there may be and if it affects the company in the long term.
McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.