Psychographic And Demographic Patterns For Chick-Fil-A And General Fast Food Consumers

There is room for growth, as more people from the middleclass are becoming comfortable with eating out in fast-food restaurants more often on a weekly bases. One thing that is fueling this growth is that most fast-food restaurants have adapted healthier menu items. Doing so they are raising the issues that some people and parents in particular have for bringing their children there, such as McDonalds offering salads, apple slices, oatmeal and other less toxic foods, so that people who are health conscious can also visit without leaving with a feeling of having ruined their health through a bad diet.

Chick-Fil-A is a fast food restaurant that I love it got wide variety of foods including breakfast in the mornings, grilled chicken, and more healthier options. The drinks always have free refills It also is very child friendly has most restaurants where they even have a play land for the kids and have kids meals. The restaurant is always clean inside and the wait for all foods are less than 15-20 minutes. The employees look very clean they always have ironed clothes and is always wearing their full uniform. When I went to order I ordered a regular chicken sandwich meal with fries and a milk shake. The person who take my ordered smiled and was very polite, I have had always good service at Chick-Fil-A. When I got my food

The fast food industry both feeds and prays off the young. Pioneers in developing marketing strategies to target children, the fast-food chains have even infiltrated the nation's schools through lunchroom franchises and special advertising packages that answer public education's need for funds; in every way possible, giving the children a loyal friend to rely on. In many franchises, teenagers are perfect candidates for low-paying, low-skilled, short-term jobs and constitute a large part of the fast-food chains' workforce; and often practically run individual locations, having more responsibility than most adults.

Kids nowadays know the way to a fast food restaurant. Low income earners prefer to go to fast food restaurants to eat than to prepare foods themselves. This might cost a lot but people just eat it because it is fast.

This book discusses the fast-food industry and seeks to describe the impact of the industry on the U.S. economy and society. Also, it talks about the guys who has been investigating the fast food industry for many years. From his broad research, he has uncovered an abundance of little-known, frequently unsettling truths about the fast food industry.

It is no surprise that obesity is rapidly taking over our beautiful country by the thousands. The possibility of this number dropping is very unlikely. America is known for being the land of the free, and home to the heaviest living population. But with so many people in a rush on a regular basis, fast food plays a huge role in an average lifestyle. One out of four individuals consume fast food on a daily basis. A majority of these fast food joints carry chicken sandwiches. They have been a staple menu item for years. Without a doubt, Chick-Fil-A has the most delicious fried chicken sandwich ever produced.

People eat about one-third of their meals at restaurants, a figure that has almost doubled since the late 1970s.2 Fast food consumption is even higher among adolescents, with 75% eating fast food at least once a week.3

1). Many citizens are concerned and website such as fastfoodmaps.com and thedailybeast.com and rank how many fast food restaurants exist in cities across the nation.

Hotel and restaurant management senior, Trisha Tebo said, “people want to be healthy, but it’s too expensive. When you’re in a low income area and you have to work longer, fast food is an option because it’s fast and cheap.” Also, from an advertiser’s point of view, appealing to children can helps boost sales, because they beg their parents to take

From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.

Hook/Attention getter: Isn’t fast food is your first choice in your daily life when thinking about eating? According to the National Restaurant Association (2005), the total sales of fast food in America reached $163.5 billion. Thus, the fast food industry is becoming a global business as well.

Many Fast food companies target children because they are young and are good at persuading their parents to get what they want. “It’s not just getting kids to whine” (Schlosser 43). Fast food companies target kids based on what they are looking for which is money. “The decade of the child consumer” (Schlosser 43). Americans need to pay close attention to how their children spend their money. As more kids visit fast food restaurants, companies will come out with more items for kids to purchase as time goes along. More companies in America will keep targeting kids because they see an advantage in it that the reader does not see. “We see this as a great opportunity” (Scholosser 48). In the meantime, an employee at a fast food restaurant will sell fast food items to kids because they want their money in order to increase the business. As more fast food companies make sales, this will create a dynamic bond between parents and their children because the reader ponders how the fast food industry is affecting their children. As more kids leave after school to go and have something to eat with friends at a Taco Bell, or Pizza Hut, kids will buy food based on what they may be craving during lunchtime. “Research has shown children are more likely to choose foods with familiar logos” (Heyes). At some point in time, there will be millions of parents who will talk to their kids about their active interest in visiting fast food restaurants after school all of the time. The reader may

As of now in the United States there are 22 fast food franchises. McDonalds was the first franchise to open in 1940 and since then they have been the leading and most successful franchise in America (“The Raw Prawn” n.p.). Other franchises include: Burger King, KFC, Wendy’s, Arby’s, and Taco Bell. Each of which target young students and children. Most of them have a value menu where items to purchase are cheap and tasty but very unhealthy. Some fast food restaurants provide a toy for children with their meal which attract them to come again and again ( “Eating Yourself to Death” n.p.). In addition, some restaurants contain an indoor play ground which attracts small children even more. The fast food industry mainly brings customers for their tasty food and simple convenience, they attach a drive thru to their building making it faster for customers to purchase and collect their food which is also less time consuming. Recently in the past few years, fast food franchises have begun to change their restaurant and attempt to become healthier as a whole, in some fast food restaurants they have a nutritional menu to choose from which generally contain healthier food compared to the regular menu (“The Raw Prawn” n.p.).

The availability of fast food has become an easy access to the youth of America, due to an increase in fast food marketing and restaurants being built on nearly every street corner. In David Barboza’s article, If You Pitch It, They Will Eat, he explains that

The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this. Marketing also plays a big part to more people eating fast food. It’s in our culture in America to expect fast food companies to market and strategize their ways to make us, the consumers, to buy more food and consume more food so they can make more profit. Especially now with commercials and social media. The fast food industry has thrived in the modern era. It’s thriving so much, the industry is growing faster than the U.S economy, at