Production Process of Ben & Jerry's

Because Breyers is owned by Uniliver who also owns competing lines such as walls(blue ribbon), starbucks and Ben and Jerry’s, Breyers may never reach it’s full product potential because what it lacks uniliver offers in the competing lines. Breyers has a weakness in their packaging since it’s container size shrunk from a half gallon or 2quart size to only 1.5quarts and not all of their flavors are offered in pint sized containers. A variety of Breyers pint sized containers are not available in grocery stores due to the substantial amount of other ice creams that are offered in smaller packaging such as Ben and jerry’s.

I scream, you scream, we all scream for ice cream. And who would not? Ice cream is a unique dessert which embodies America in numerous ways. It demonstrates important values and exemplifies the success that can come out of them. Ice cream is one of the most popular foods in the country, boasting $11 billion in sales annually in America alone (Semiatin, Steve 40). Traditionally, ice cream is a chilled combination of water, milk or cream, sugar, and occasionally eggs. There are many other types, for example creamy soft-serve, or the refreshing gelato and sorbet, which are more water based. It can be a good source of calcium and vitamin D which can promote bone health (Dairy Goodness Canada). While these facts are all interesting and relevant, the history of ice cream has a much deeper and more meaningful impact on American society one may think.

Some are fine connoisseurs of wine, or aficionados of cheese, and there are degrees for exploring their intricacies. But a childhood of ice cream has led to my refined palate of Ben and Jerry’s flavors. It began when I hated taking pictures. The only way the grumpy four-year old girl would smile was if she knew she was getting ice cream afterwards; the thought of my favorite treat always convinced me to smile.

J Sainsbury plc (Sainsbury) is a retail chain based in the UK. Sainsbury is engaged in grocery retailing through its supermarkets and convenience stores principally in the UK. The company operates its business through three divisions, namely, Retailing, Financial Services and Property Investment. Sainsbury serves its customers through a chain of 537 supermarkets and 335 convenience stores under the brand Sainsburys, and financial services via Sainsburys Bank. Sainsbury offers around 30,000 food and non-food products and services. The company is headquartered in London, the UK J Sainsbury plc Key Recent Developments Mar 11, 2010: Sainsbury launches first bakery college in the UK Mar 08, 2010: Sainsbury to add

Sainsbury’s have a long term goal to deliver their products and keep their customers happy. One of their objectives is to make life easier for their customers by offering products with good quality and service with a fair price. This also makes the customers happy and makes them want to shop

Remember fun, summer treats growing up as a kid? I would literally light up each time I heard the signature ice cream jingle as the truck drove up the street. Choosing the ice cream or popsicle flavor was such a big decision as you (usually) only got one. As adults we typically graduate to store-bought ice cream for our cold treats.

Creamy Dreamy Vegan is a delicious dairy-free ice cream that you can feel good about scooping, eating and licking throughout your day. Our product list includes (Creamy Chocolate Peanut Butter Swirl, Vanilla Butter Zig-Zag, Mint Chip Fudge, Strawberry Berry Truffle, Cookie Dough Blast, Ice Cream Sandwich’s and Mini Ice Cream Pops). The products are created and made from high quality ingredients. We are a certified vegan and Non-GMO company that uses organic ingredients throughout our entire line of foods. The products produced with our ice-cream is plant based and cholesterol free and does contain any artificial flavors, colors, hydrogenated oils or trans-fats. Creamy Dreamy Vegan is committed to doing the right things

Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream, profitable business and by improving the community. Ben & Jerry stated, they would make and distribute the finest quality all natural ice cream with a wide variety of innovative flavors, which they fulfilled. They created interesting names such as Chubby Hubby, Chunky Monkey and Phish Food with flavors to match. With the great flavors and names produced a profitable business, which was one of the points in their mission statement.

In addition, a large number of brands also results in a lack of a unified global identity. Many of Unilever’s product categories had checkered identities. As Deighton exemplified, the company used to produce ice cream under different brands among the globe, such as Wall in the U.K. and Asia, Kibon in Brazil, Ben & Jerry’s and Breyers in the United States, Langnese in Germany, and so forth. Each one had a

Once I put the ice cream in each container I notice the ice cream looks soft but not melted yet.

They had a long standing supply arrangement with Marks & Spencer and later with Sainsbury's.

This is likely because they have employed a very unique value proposition, and have successfully differentiated their product from the market. Ben & Jerry’s is targeting young adults and young families, mostly from Gen Y, who were born between 1981 to 2000. With funny flavour names such as Chunky Munky and Brownie Chew Gooder, they appeal more to the hip and sociable group of people. Coupled with premium prices, they have focused on image differentiation to project a fun and exciting ice cream with a superior selection of exotic flavours.

The purpose of bringing in Special K Red Berries was to extend the existing brand rather than to replace it. If for example half of the consumers of Special K had switched over to Special K Red Berries and there had been little overall growth in consumption, Kellogg’s would simply be competing in its own market. It was important to test that this would not happen.

First, I will start off my telling you a little bit of history behind ice cream and how it started. According to Dairy Goodness, Dairy Farmers of Canada..

Ice-Fili’s ice cream are mainly sold through kiosks and minimarkets (80%). However Nestle also own his distribution channel.