Product Review And Buyer Analysis: Pandora Jewelry's Jewelry Empire

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

S(trengths) – Foxy Originals has saturated the Canadian market, which presents an opportunity for growth. The two owners have extensive experience in designing jewelry, having done so since they were in high school. They’re good at what they do and have had time to perfect their trade. They also have a firm grasp of who their target market is, so they are able to offer “fresh, fun, and funky” products at a reasonable price. With such a specific product (rather than just general jewelry), it creates a niche market that will generate loyal customers.

We understand the importance of technology and social media in the operations of business and how technology can be an aid in our business operations. We plan on focusing our attention on sites like Facebook, Instagram, and other social media outlets to advertise our business which will provide the customer with daily information on specials as well as access to coupon programs we provide. Using social media will provide an outlet for our customers to provide reviews and feedback on our business. Many people feel that bad reviews can hurt a business; we feel that bad reviews provide an opportunity for us to make a new friend and change a process which may harm our business with future guests. Two brothers would also like to develop a smartphone application for iOS and Android which we find is also lacking with many businesses in the Wenatchee valley. This application will also provide instant access to our business as well as letting us track our market. As far as marketing outside of social media we plan to brand our image using items like car clings, bumper stickers, clothing, and sponsorship of local

Some key determinants of a successful social media promotional campaign is measuring brand reach or viewers, and the level of engagement interacting with the promotional message. Level of influence can inspire followers to take some kind of action such as engaging with your message or making a purchase. Measurables such as tracking social media traffic to a company’s website or even time spent on a specific page, viewing of various products and other such actions can also provide valuable data. These are all relevant from a marketing perspective in evaluating increased brand awareness or appeal of interest to the promotional campaign.

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

The usage of social networking sites in today’s society has reached new levels due to the recent advancements in technology that are available to worldwide users. Because of the improvements in technology, it is common for many businesses to make adjustments to its policies and procedures to meet the needs of their customers. This strategic planning allows the companies to reach new audiences, a strategy which further enhances the company’s relationship with its customers.

My God, am I such a jewelry fanatic! I knew as soon as I saw jewelry I had to write about it. Jewelry is something women and men but mostly women tend to adorn themselves with to either show stature, beauty or just to feel special about themselves. The Jewelry gives a lot of details on where it was made and the interesting designs on the necklace and earrings. Also, because it’s made of real gold and silver any women would be honored to wear such an amazing work of art.

Revenue: Net sales between years 6 and 7 demonstrate a 33.3% increase or an increase in approximately $1.5 million.

Evaluate the company's past performance marketing their product using the six pillars of the marketing code of ethics honesty, responsibility, caring, respect, fairness, and citizenship.

In the latest figures released for the third fiscal quarter of 2016, Net sales increased 1.1% to $5.00 billion from $4.95 billion in the prior year's third quarter. This was the Company's 35th consecutive quarter of positive same-store sales with a 1.7% increase on a constant currency basis.

heir focused target customers spends more time online than with traditional media channels due to the fact the young adults grown up with the online channels. Social Networks, web sites, and media channels are could be the main communication area. Additionally, social media sites, such as Facebook, Twitter, and Google+, allow them to engage with customers, also using media streaming channels could be an effective advertising method.

| U.S market is different in terms of tastes for jewellery. American preferred the latest trend regardless of the product’s origin. It might take foxy some time to adapt to different customers and create new product to compete within that larger market. Foxy may face risk in controlling the business from far; where Foxy’s HQ based in Canada. These means that Foxy Original need to build their

However, this is not a figure that would satisfy Foxy Originals. Considering the high fixed cost and risk of touring products in a market that does have a penchant for classic jewelry (50% of Foxy’s inventory) or much brand loyalty, the owners would like to know the sales that would need to occur to hit their target profit of $100,000. To exceed their fixed costs by a margin of $100,000, Foxy would need 645 sales on the trade show circuit.

4. To increase the number of audiences by 10% on online channel such as Facebook and company’s

Rolex and Patek Philippe are part of the jewelry and watches market – watches consist of 20.8% of the jewelry