Foxy Case Study

By upgrading their brand, it will help to identify the qualities of the products that set it apart from the competition. They have to make the

The foreign partner can also become a competitor by selling its production in places where the parental company is already in.

Pros: Kluger and Orol had established strong Foxy jewelry market in Canada but it is getting saturated. By expanding into the United States Foxy would be able to avoid oversaturation of the Canadian market. The U.S. jewelry market was almost 10 times larger than the Canadian market which offers great opportunity for their product exposure. With this expansion, Kluger and Orol could expand their production as well as possibly begin developing new product lines. Foxy is currently experiencing a steady growth period in sales so expansion to a new market at this time would be a good way to capitalize on this growth. By expanding into the US Foxy could

Jewelry designed by Foxy has been approved by Canadian. However, there is uncertainty about the how responsive American customers would be. If American customers prefer other style, whether Foxy needs to play up to U.S. market by changing design style, or hiring new designers? Moreover, Foxy should pay much attention to logistics, because delivering abroad is more complicated. Foxy needs to find a reliable deliver partner who could be responsible for delivering goods on time.

Our mission is to provide consumers with innovative products to increase efficiency and productivity while proving to have less impact on our environment and help our customers do so as well. We wish to prolong our current economic growth and protect our planet in the process. The integrity of our company is based on the quality of our products, our satisfied customers, the integrity and conscientiousness of our employees and our sincerity to innovative development and evolution.

1. Discuss the pros and cons to launching the Foxy brand in the United States.

The company’s main objective is to increase brand recognition in the domestic market as well as

products, have attracted a lot of customers throughout the world. The company has a huge

This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .

Our goal is to be perceptive, and innovative with new ideas that improves the achievements customer satisfaction, and quality service and product excellence for our customers.

The voluptuous and sultry foxy owner of a pirate radio station manages to stay always one step ahead from the Police who constantly tries to put her hot show-on-wheels out of business for good.

The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.

The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.

With the success in Canada, Foxy is now considering an expansion into the US market due to its much larger size than the Canadian Jewelry market. But the problem is American consumers might not be as brand loyal as Canadian

For any company, to maintain an already established brand name is as equally a challenging task as the creation of the brand. In today’s challenging market environment, any business is expected to continuously focus on organizational learning and continuous improvement and introduction of products and services to stay alive in the market.