Pr Manager, Kpmg Uk, London.

I previously worked at a Public Relations agency. At the company I assisted with media list building, researched for clients, helped to maintain and build the companies list of clients, wrote social media posts for the agency blog, and composed social media posts for clients social media platforms. I also constructed marketing campaigns for a non-profit and a local restaurant in Chicago for my college classes.

First of all, spokesperson media training is part of crisis preparation. In this case, lacking media training includes training for a TV interview and training for filming a video apology. Prior to Chip Wilson’s interview with Bloomberg TV, managers from the PR department should have conducted a comprehensive media training to Wilson. Topics cover from diagnosing company’s vulnerabilities, to preparing for difficult questions, to how to utilize chances to re-enhance the company’s image, and how to risk-averse after a major crisis.

“PR is sometimes perceived as an easy job or major. People think it is just talking to people, and that’s incorrect. It is so much more than that.” There are a couple of tasks that she completes everyday like media monitoring for her clients. Media monitoring is where she types her clients’ names into google news to see if any articles her firm secured had been posted. She also responses to messages, posts, and comments on O’Charley’s Facebook page – which is one of Reed’s biggest clients. She then completes daily to-do list and prioritize each assignment based on the provided deadlines; the work never ends. Although public relations can be a stressful work environment with a lot of pressure for high performance, she enjoys being able to work with clients and secure huge media hits for

Title------Critically examine both the tensions and shared interests in the relationship between public relations practitioners and journalists.

Develop a healthy relationship with the press, especially outlets most relevant to our demographic by employing PR tactics.

Once I had the idea of what she expected, I mastered every release thrown at me. Within Public Relations, preparing, editing, and directing media releases is another essential role. Media release are required to get the message out to the public, or community, in order to attend, in which relating to the public is the most important role of this field.

I worked with public relations and marketing primarily between the company and news publications. My main goal was to communicate the existence of the product to consumers that cared. Since the brand is dynamic, I had many options while pursuing marketing outlets. I worked directly with retail stores, newspapers, magazines, and blogs in order to create publicity surrounding the company and their product. Much of my time was spent interacting with these publications. I helped with interviews and product information that was featured in the publications and had to accurately articulate the competitive advantage of the “Classic-tied” Bow Tie.

So now you really feel like you are ready! You have decided to harness the power of PR to get national media attention on television, talk radio or in newspapers and magazines for your company, product or services. First, let me congratulate you on this point! This is a big step in the right direction of growing your media exposure!

My public relations experience is mostly from two intense stints at the public relations consultancy Nam Consult and as the chief publicity and marketing executive for the poetry, music and art extravaganza, The B.O.G.O.F. I joined Nam Consult as an intern in January 2009 and after my internship was asked to stay. At Nam Consult I learnt about the challenges in running a PR business. In retrospect I learnt a deep appreciation for what it takes to be an entrepreneur in Marketing and Communication. The drive and persistence need to keep going in the field are astounding.

Having worked in retail for nearly three years has contributed to the development of many transferable skills that would assist me in becoming a communications and public relations practitioner. As a sales representative of the multi-national clothing retailer, Justice, it is my responsibility to not only drive sales, but to ensure the customers return. An organization’s success is dependent on the public’s perception of their product, employees, and values as a whole. I contribute to the company’s positive image by providing a safe, engaging, and friendly atmosphere for both children and parents. Overall, my background in customer service and communications has encouraged me to pursue a career in the realm of public relations. I am majoring

Overwhelmed with the amount of contacts that I could meet with for this interview, I decided that it would be in my best interest to select a public relations professional that has a similar education background as the one I will complete at Kwantlen Polytechinc University. Fortunately, I was able to get in touch with two public relations practitioners that had in fact graduated from the public relations program at KPU. In their current jobs, one of the graduates focuses on PR media relations, while the other focuses mainly on PR event planning. After careful consideration of which area of expertise interested me the most, I decided to interview Tara Flanagan, the PR practitioner who specializes in event planning, because I wanted to further my understanding in this element of PR. My paper will consist of information about Tara, aspects of her career as a PR professional, and conclude with her advice to a student who is currently studying PR.

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

The headquarters of many businesses and trade associations are located in large cities. Public relations specialists rely on the services of the press and other communications facilities to convey messages between these businesses and the public. Be prepared to relocate or travel half or most of the fiscal calendar year. Nelson points out, “Some benefits for me are, working in a great community, getting to know people, media events, and offering help”. According to the OOH, Competition is keen in the career field, which is

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.