Essay about Petco.Com: Turning Negative Reviews Into Positive Sales

“Live animals in general are what draw people into a pet store… the live is what gets people in the store and makes them want to stick around,” Wisebram said. “I think that’s

I am writing this letter because I am concerned about the levels of neglect and cruelty you put the animals through at your stores each day. All the way from rats to even goldfish.

Operating in 1197 stores in North America, PetSmart "is the largest specialty retailer of services and solutions for the lifetime needs of pets" (PetSmart.com.PetSmart Corporate: Investor Relations. 2012). The business of pets and pet care continues to be a thriving and growing industry; "the American Pet Products Association, or "APPA, estimated the calendar year 2010 market at approximately $47.7 billion, an increase of more than 180% since calendar year 1994" (PetSmart.com. Investor Relations. Annual Report. 2010). The industry's size and scope provides opportunities for a range of business to compete for the pet owner's discretionary spending; as such PetSmart must constantly innovate and offer consumers value across their business model. The ongoing streamlining of the company's value chain offers insight into two "big ideas" of economics: markets and voluntary exchange, and choices and incentives.

We often hear sad stories of animals being brutally injured, or even killed, by people. They’re often hunted, poached, and clubbed. I mean, let’s face it, we are still battling Animal Rights issues and several people still don’t agree that animals are worth all that trouble. As a dog owner, and lover of animals in general, I am very aware that each one has it’s own personality and deserve to be treated with more respect than they usually get. But the people that Business2Community are highlighting thought that these creatures were worth risking their lives for. You can see a whole list of people helping animals out of situations that many people wouldn’t have. One man even saved a bear from drowning!

Since most pet store animals are bred to make the cutest purebred, rather than making the animal healthy and stable to better the breed, a lot of genetic disorders occur with animal breeders, such as heart issues and epilepsy. There are usually too many multiple animals that the employees are taking care of, so they usually don’t catch a lot of illnesses that puppies can contract such as, canine distemper, parvovirus, and severe gastrointestinal disorders that they are prone to while at the pet store. The owner would then have to make the terrible decision of taking it back to the pet store or spend hundreds and hundreds of dollars on a treatment that might save their

They try to play sexual emotions in advertisement. They show an attractive woman and a bottle of beer. They try and make it seem that if you drink their product that you can get this type woman. Also they try and use the emotions of the females talking about how a decent looking woman can become very attractive It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not the best of looking person.

Employees and Managers in RSPCA set marketing objectives in order to create awareness of their products and services to public, to increase their sales in stores, promoting their products and services, launching new products services and brand image. One of their market objectives is “To work for the welfare of pet animals”. This organisation is set up to improve the welfare and support animals from cruelty and provide loving home for them. Another objective is “To raise standards of regulation in animal welfare and ethical journal across the world”. This objective is set by the business to ensure support animals from cruelty and to stop brutality to animals and ensure it applies across the world. On the other hand, another objective for RSPCA is “To improve the lives of animals by putting an end to suffering of animals”. This business aims to stop the suffering of animals when used in experiments that can affect them negatively and kill them.

Their Slow cooking method produces a high quality product. They have a strong customer loyalty, but it's fairly small. This product creates an opportunity to gain more customers as well as increase profits of their existing customers. By adding in the dental treats to their product list, it will give their consumer something new to purchase thus increasing the average profit per customer. The addition of this product will also bring in consumers who may be content with their pet’s food, but are looking for a new product to increase the hygiene of their pet. Those who are more health conscious would be more inclined to lean towards Blackwood’s organic products.

Transition your existing pet food product lines to capture market share and dominant market presence in the growing organic and natural pet food market. The primary business objective is to develop new markets in a stalling and business with decreasing profit margins by appealing to the products that appeal to the health and safety of pets and their owners.  Our objective is to use your business’ existing strengths to emerge as the premier organic pet food brand and build a foundation for continued growth.

Dunleavy’s team used technology in innovative ways to launch the website campaignforrealbeauty.com, online vote casting, chat rooms, electronic billboards and mobile marketing events. The use of technology to market is becoming increasingly popular and Dunleavy should continue to be cutting edge in this category. The website chat rooms will give light to what women want in products and it will also develop a database to help accessing the target market preferred with mass advertising.

7. Carry out a SWOT analysis for this market with all inclusions referenced to the information source. STRENGTH: The increasing consciousness of people regarding the health of their pets leads to a focus on nutritious food which helps increasing the life span of their beloved animals. This benefits the pet food industry greatly as it leads to increased demand and allows manufacturers to set their prices for selected products at a high level.

One other goal is to increase consumer traffic on media. On the website, design towards both women and men. Include male models on the homepage which then can lead them to the men’s department. On social media, use advertisements for specifically men that can include their cologne and other products. Make sure it’s accessible on mobile devices by the use of applications. Give promotions by customers being interactive. Customers can be talking about the product or giving feedback and customers can be on a rewards system by giving a discount on their next purchase.

Caninantics is a company that has developed a dog food-dispensing product that offers busy pet owners with the capability of feeding dog during their absences. This product is developed because of the wide recognition of Americans love for their dogs and animals. Caninantics had developed a device known as “Pooch Pantry,” that automatically opens dog food cans and empties the contents into a dog food bowl. The device carries out this process either through a timed procedure or through mobile user initiation. As the firm seeks to reach out to a huge customer base for this product, it needs to develop an effective marketing plan. This process involves conducting marketing research to support the marketing strategy and examining customer satisfaction to create customer loyalty.

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

The roles of males and females in society have significantly changed, as opposed to the predominant roles in our history. In the modern culture of today, women have begun to break out of the mold that which society has placed her in. This much can’t be said when it comes to modern gender representation in mass media advertising. It can be safe to state that woman are seen as sexual, fragile, exotic—whereas men are portrayed as tough, in control, and aggressive. This trend can be one seen as an inhibitor to the advancement of our culture, because especially for women, it is hard to pull away from the stereotypes that are continuously represented. As examples of the given trend, the following