preview

Background of PetSmart

Better Essays

Operating in 1197 stores in North America, PetSmart "is the largest specialty retailer of services and solutions for the lifetime needs of pets" (PetSmart.com.PetSmart Corporate: Investor Relations. 2012). The business of pets and pet care continues to be a thriving and growing industry; "the American Pet Products Association, or "APPA, estimated the calendar year 2010 market at approximately $47.7 billion, an increase of more than 180% since calendar year 1994" (PetSmart.com. Investor Relations. Annual Report. 2010). The industry's size and scope provides opportunities for a range of business to compete for the pet owner's discretionary spending; as such PetSmart must constantly innovate and offer consumers value across their business model. The ongoing streamlining of the company's value chain offers insight into two "big ideas" of economics: markets and voluntary exchange, and choices and incentives. PetSmart PetSmart has been in operation since 1987 with a mission to serve pet owners, termed "pet parents" by the company across multiple product and service platforms (PetSmart.com.PetSmart Corporate: Company Overview. 2012). PetSmart's goal is to capture an ever increasing share of the dynamic pet market, which has 62% of households in the United States owning a pet, equating to more than 71 million homes" (PetSmart.com. Investor Relations. Annual Report. 2010); by providing pet owners differentiated choices and value across key categories: "food and treats, supplies and

Get Access