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Perfect Pita Bread Situation Analysis Paper

Decent Essays

One of my responsibilities as the Chief Operating Officer of Perfect Pita restaurants is to facilitate yearly check-ups on all of our locations. As you know, Perfect Pita makes fresh and healthy pita sandwiches for hungry customers who want efficient service. As I was speaking to the manager of our Times Square, New York store, I realized the store foot traffic was drastically increasing but it seemed as if revenue on sales was only slightly increasing. Since spring is coming shortly and the weather continues to get warmer, more people start to go out for lunch to get fresh air and leave the office. This is a prime location being in the heart of NYC and we need to ensure our customer satisfaction is at its best. In my discussion with our store …show more content…

We need these machines to be quick so more customers will stay in line and business will start to increase again. Chris Davis, one of our full-time employees, totally agrees that the steamers are too slow and is very supportive of the idea of getting new machines. A former employee, Dan Morris, also emailed me saying how overwhelmed he was during work due to the stress of the extremely long lines. There is obviously a huge problem here and I am determined to solve it. My analysis shows 80% of our customer complaints are due to waiting in line too long and not to the quality of the food. We have a great opportunity to turn this problem …show more content…

For example, Quick China is a Chinese food restaurant that has a similar concept to us. Their problem is that their food wasn’t being cooked quick enough. They decided to buy a quicker steamer for their meats and rice and now are seeing massive sale increases. In fact, the Wall Street Journal recently stated that, “Companies who are replacing their old machinery for more efficient and productive machinery have noticed a 35% increase in sales over the past nine months”. The addition of new machinery and increase in sales will contribute to the overall success of our

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