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Penny Mission Statement Summary

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1. Using the information provided in Table 6.1 (p. 166), write a critique of Penny’s mission statement.
• According to the textbook, Seventh Edition Management: A Practical Introduction, a company’s mission statement expresses what the company stands for, it’s reason being, and what the purpose the organization is trying to achieve. A mission statement is a formal summary of the aims and values of the company. It represents a company’s primary target, showcases the products and services, describes the geographical location in which the company operates, and describes their purpose and direction. J.C Penney’s mission statement is not effective. Their mission statement is expressed in bullet points, which does not serve as a formal summary. A …show more content…

Practicing competitive intelligence means gaining information about one’s competitor’s activities so that you can anticipate their moves and react appropriately. JC Penny can gain a lot of benefits from this strategy, because it allows the company to gather, analyze, and distribute information about the products and services of other competitor’s in order to distinguish themselves from a normal retail store. After competitive intelligence, the next step is to establish a strategy of environmental scanning of the organizations internal and external environments. Creating a SWOT analysis of the company is the best way to do an environmental scan of the company before making any decisions that can impact the company in a dramatic way. According to the textbook, Seventh Edition Management: A Practical Introduction, A SWOT analysis is a situational analysis which searches for the strengths, weaknesses, opportunities, and threats affecting the organization. A SWOT analysis should provide you with a realistic understanding of your organization in relation to its internal and external environments so you can better formulate strategy in pursuit of its mission. Creating a stronger more effective mission statement and vision statement is also one of the first steps to innovating JC Penny’s image. A strong mission statement represents the company’s reason being, while a vision statement showcases what the company is trying to achieve in the

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