Laura Cruea Mrs. Gilliland English 1201 October 24, 2016 Patriotic Ads: How We Make Decisions Did you know that patriotic ads or notions influence how we think? It can also positively influence the way we make a purchase or make us think of a product in a different light. It can also persuade us in making decisions based on what we feel is the best patriotic decision. It is usually at its peak during election time when everyone is watching and waiting to see who will lead our country for the next 4 years. When the country is divided by who they feel will be our best patriotic leader and what they stand for. It also peaks at times of historical tragedies, such as 9/11 or the ongoing war in Afghanistan. This is the time when businesses use this to their benefit. Anytime something affects our country in a major way, it is time for businesses to "cash in" by using patriotic symbols or sayings to persuade us to buy their product over someone else 's. It is our patriotic duty to support them as they support our country, is sometimes the underlying message. It is also a way to "sway" our thinking to one way or another based on the experience we have from watching or listening to an advertisement. In today 's world, compared to a few years ago, we have more ways to get patriotic messages to consumers all over the world. We have social media that can allow businesses to advertise to the masses. In days past, you had the local newspaper with a targeted audience of that
In Barbara Kingsolver's essay she mentions “our iconography grew out of war” meaning that the flag that mean so much to Americans has been related more to death, war, and hatred instead of Americans having freedom and and stopping the wars because war is not the answer to everything People are losing their lives over our American flag when we need to come together teach positive things instead of fighting and hatred. Dave Barry feels that the advertisements are misleading the Americans. The same way Kingsolver’s think about the American flag it is misleading to American citizens. I like Barry's argument that commercials are misleading to Americans because they portray one thing but mean another. Diane Ravitch feels in her essay there are two
For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of
The Romney-Ryan campaign presents its advertisement Strong America as an appeal to logos, which is intended to convince its audience by reasoned argument. In conformance with the teachings of Jib Fowles in his “Advertising’s 15 Basis Appeals”, the political advertisement is, really, though, an appeal to pathos or its audience’s more easily moved passions. If the ad makes any ethos appeals at all, these appeals are co-opted as subtleties or subliminal suggestions within its more overwhelming overt pandering. Strong America was released in wake of the Obama administration’s proposal that draconian cuts be made to the U.S. military budget. The ads arguments are broadly directed at the general electorate and, more, specifically, towards its
As an illustration, the political ad “We are America” by Hillary Clinton gives us an image of Donald Trump’s flaws in her opinion. She opens the advertisement with the words, “We are America” after the words an American Flag appears. The flag depicts the unity of Americans and then Trump’s voice appears in the background. The imagery provides multiple faces of different
In the propaganda, Remember December 7th, originally published in 1942 by the United States Office of War Information and designed by Allen Sandburg, succeeded in encouraging vengeance on the Japanese for their horrible attack on Pearl Harbor. The poster features a quotation from Abraham Lincoln’s Address, “...we here highly resolve that these dead shall not have died in vain…” According to the article, “World War II: Commemorating Pearl Harbor, 1941,” this propaganda was, “intended to promote a sense of nationalism and boost support for the war effort. It combines imagery suggesting the destruction of the base-smoke and a tattered American flag” (Trenholm). The article implies that the famous words on this poster became the battle-cry of the Americans. This was what sparked their patriotic feelings and pride in their nation. Through the use of imagery and slogans, more citizens participated in the war effort in order to take revenge on Japan by heightening their patriotic spirit. Therefore, propagandas effectively influenced people to play their role in the war to fight for freedom, thus doing what is
Chapter five of Discovering The American Past: A Look at the Evidence, by Wheeler and Becker focuses mostly on how America implemented the new communication technique known as Propaganda. Propaganda is information that is used to influence an audience or further an agenda. Often times, the information used in propaganda
This is why we are very patriotic. The definition of patriotic to be exact is, having or expressing devotion to and vigorous support for one's country. We have so many things that we do to support our country. Things like Veterans Day, we take the time to support our troops and people who have fought for our country. In a essay in chapter one called Veterans Day: Never Forget Their Duty it says "he knew how important it was for us to be able to pledge our allegiance to our flag and country.
The United States is presently at war in Iraq and Afghanistan where American troops are fighting and dying. At home, cars and homes display solid yellow or red, white, and blue ribbons that call for Americans to “Support Our Troops.” It is patriotic for Americans to support their daughters and sons fighting in a war, but this patriotism does not mean that Americans must blindly support the decision to go to war. Being patriotic means that Americans must do the opposite: they must question their government. Questioning the government, voting, and respecting the rights of others are what makes true patriots in a democratic society; blind following of one’s government creates dictatorships.
In America, there is even a holiday to celebrate Patriotism. The Fourth of July celebrates America’s independence and it often includes the displaying of the American flag and respective merchandise, parades, political speeches, and fireworks. Some people display different levels of patriotism and that can be conflicting
to represent that, that I felt like a doll for so long.” Said Cara Delevingne, supermodel.
In 1941, after the attack on Pearl Harbor the “War Advertising Council” was established to offer advertising services towards the efforts of World War II. When the war ended the word “war” was dropped from the name, and the Ad Council was born. Since then “the Ad Council has offered trusted advice and inspiring calls-to-action. In fact, we created the category of public service advertising, and our icons and slogans are woven into the very fabric of American culture”. (Ad Council)
The image “Corporate American Flag” may perhaps on another view point be perceived by means of 50 companies that rule the country that are greedy. By using constant commercials to drill the brand into the viewers, causing the brain to recognize their logos leading the viewers towards them. Through the market share of the commercial,
In “Propaganda Techniques in Today 's Advertising” by Ann McClintock, the author discusses how Americans are being brainwashed by advertisements and the different techniques they use to catch our attention. Ads are simply everywhere we look, it is impossible to get through the day without seeing one. All advertising companies put tons of research into how consumers spend money or even vote. Once these companies finish their research, they create advertisements that appeal to the masses. The basic propaganda techniques that McClintock writes about are Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card Stacking, and Bandwagon. Each one of these propaganda techniques is used in specific ways by advertisers to sell their product or service to consumers. I have selected a political ad which uses the Glittering Generalities technique, a coffee ad that uses Transfer technique, a soda ad that uses the Testimonial technique, and a soup ad that uses the Name Calling technique.
The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.
“What is technology?” Have you ever marveled about the prominence of technology in our day-to-day lives? If you ever have, you have undoubtedly appreciated its complexity and its capability to make everyday responsibilities easier for yourself. For example, you probably admire how cellphones have completely eradicated the old-fashioned method of communicating, by sending mail to friends and relatives. Or how the invention of laptops and computers have brought up a new, more efficient method to stay in touch with the world, though the internet, rather than the previous method of newspapers. However, all these basic ideas of the importance of technology are ideas of what technology has done for you, and can be completely different for others. Have you ever wondered what technology has done for others, perhaps people not in the same circumstances as you, perhaps of a different age, religion, race, gender, or socio-economic status than you? Maybe you haven’t, but Microsoft, a leading technological superpower, certainly have wondered about this as seen in their “Empowering” ad.