Advertisement Analysis : Empowering Us All Essay

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

For the last couple of years’ technology has augmented our everyday life. Alex Williams, a reporter for the New York Times and an editor of the New York Magazine, would strongly agree with this. Williams believes technology has changed the way we live, and the way we interact with each other. Schools are loaning iPads, tablets, and laptops to students so they can immerse their self’s in a world of cyber learning. Teenagers are drooling over their cell phones for hours upon hours, ready to text back the boy in their Algebra class. Parents are preoccupying their little kids with games on their phones. Nevertheless, this is making life easier and simpler. Alex Williams hypothecates that technology might actually have “beneficial [attributes]

Over this past decade or so, people all around the globe have been granted with greater advancements in technology. From cellphones we can talk to, to 3-Dimensional televisions, we are able to pretty much do anything thanks to these high-tech products. But, should we really be grateful for these easy-to-use devices, or are they taking over the lives of millions? In the articles written by Michael Malone and Daniel Burrus, we receive an inside look on whether todays modern, wired, Web world is, or is not, benefitting society. Although both authors held pretty neutral views on the subject itself, Malone’s support towards the negative effect of technology definitely lures readers into

Kumar, Jagadesh M. "The Malady of Technology in Our Lives: Is Anyone Listening?" Go.galegroup.com. N.p., n.d. Web. 13 Apr. 2015.

to represent that, that I felt like a doll for so long.” Said Cara Delevingne, supermodel.

It has an almost equal focus on all these elements employing a diverse range of ‘characters’ and emotive use of technological imagery. The dynamic appeal of ‘the future’, the central aspect to this ad, was presented specifically by the modes of logos and ethos. They successfully attempted this by presenting a varied range of people who all seemed to be intelligent and possess high authoritative abilities created by their character’s job persona, whether that be a scientist or a neurologist. These paid actors really made the ad seem much more credible and well as appealing to the ethics of the audience because these people have first-hand experience with the product, making their recommendations of ‘joining a generation that’s moving us forward’ the most reliable and trustworthy testimonial of anyone on the market. The actors have also used the power of the product to get people on board the bandwagon and join the widely accepted revolution before it’s too late, employing tactics to build trust in both the company and the product. In addition to this this ad has also used pathos to target their audience by using emotional imagery and psychological metaphors. From images with parents celebrating with their young children to ethnic and gender equal societies to successful space launches, the ad really has an ideal of positivity, making the most out of the emotional imagery allowing the audience to be susceptible to the ‘lies’ the NBN were broadcasting. Specifically, in this ad the NBN has tried extremely hard to elicit the emotion of hope in its viewers, attempting to instil this via the futuristic imagery, so that audience has something to look forward to, giving them the desire for this ‘better future’ and ‘new generation’ that would encourage both cultural

Throughout the evolution of mankind, we made discoveries that change the way we live our lives today. Over time, these breakthroughs demonstrate the progress succumbed by the human race as challenges arise. Nevertheless, technology is a significant factor to the progress in today's world. If there was no tech then there would be no cell phones. Cell phones are one of those vital pieces of tech we use frequently. Tech is always around us. Humans create things to make life easier and resolve a once difficult task at hand. Moreover, inventions brought up in the past make the present and future bigger and brighter because of how much simpler life becomes. Because of the technological advancements

up about two thirds of the A4 sized advert. The picture is of a woman

Technology is an essential part of our life. The use of technology can be seen in almost every aspect of our daily routines. Despite some people’s belief that technology is progressively destroying humanity, it is evident that technology’s advancements have greatly benefited humankind due to its contributions to improving education, health, and communication.

Many individuals grew up without internet or cell phones, let alone tablets and smartphones. These new technologies have altered our lifestyle in a way few of us have imagined years ago. What does this possibly mean for the human? Technology has made its mark on humanity - it has made life easier in so many ways: everything from industry, to medicine, to how we function has been touched by technology. Technology is no longer defined as making lives more convenient but having the potential to change every aspect of what we are as humans, a movement called Transhumanism. Transhumanism aims to understand what makes one human and how we can exceed our natural limitations (Hughes). Science and technology are two important keys to recognizing

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

Alcohol is a product that tends to be advertised by sex appeal and social class, although these specific ads factor these components in, they mainly focus on one gender and its superiority over the other. In this day and age, advertisement takes more than a simple "leave it Beaver" appeal; it takes something that will catch your eyes while flipping through the pages of a magazine or through channels on TV. The whole point of ads is to get you to identify with the characters or their actions, either by having the same characteristics or wanting to. Advertisement has actually gone a step further, now it is okay to be chauvinist and arrogant, even worse, it is accepted and found humorous among society. However,

It is no question that technology is changing people and the way we live. Almost every person depends on technology in some way to get through the day. Weather its smartphones, washing machines, toasters, or refrigerators, all of these common technologies were invented to increase our productivity and make life easier. The underlining question in this essay is to highlight the concerns of technology and prove that people are being blurred in their connections to digital reality and physical reality, work life and family, and our dependency on technology.

Education, work and leisure are all progressively becoming dependent on being able to interact with technology. In society today, technology is appreciated and considered to be a valuable addition to civilization. It affects the

The word technology does not simply mean tools, hardware and software’s, but instead it also signifies art, craft and skills which has been around for decades. We often associate technology with brand new gadgets but it can be argued that technology is as old as humanity because it is a part of what defines us humans. According to Arthur (2009: 215) we fear that technology