A great deal of your dental practice marketing takes place in the office. And do you know who your most effective in-office marketers are? Your staff. They spend more time with the patients than you do, and your staff is the main factor in determining the patient’s experience. But a bad attitude among your staff is like a virus; it can spread quickly. After the break, I’ll tell you why your employees could be leaving and what you can do about it. - Welcome to the Patient Attraction Podcast. I’m Colin Receveur. - Losing a good employee can be incredibly disruptive for a small business. - A recent Huffington Post article detailed the reasons why good employees leave. - I think a lot of the reasons apply to dental practices. - So, let’s have a look …show more content…
- If you have some very talented people who are working 50 or more hours a week, they may feel as if they’re being punished. - And leave. - So think title changes, promotions and raises as ways to compensate them for the increased workload. - Number 2: you don’t acknowledge their contributions. - If you have self-motivated, high-performing staff, the little things matter a lot. - Those people appreciate acknowledgement, a pat on the back, a doo-dad for their office, or public recognition. - Find what motivates your each of your staff to keep working so hard for you, and provide it. - Number 3, the wrong people get hired and promoted. - In the end, it’s up to you to decide who you employ and who advances to new responsibilities. - Bad choices on your part are a major demoralizer for the rest of your staff. - And will lead them to question why they’re working so hard when their efforts are ignored. - Number 4, you fail to honor your commitments. - It’s easy to make promises, especially during a “hallway conference” in a busy practice. - But your employees look to you to set the standard and tone for the entire office. - If you don’t keep your commitments, why should
4. What are some of the things that you could do as a business owner to make sure that your employees are the best that they can be?
What this means is hiring the right people to run your business and to work with. A practice needs to go the extra mile in this department, and pay extra attention in interviews. The people that run your business will be your greatest asset, as well as you biggest cost (Sahai, 2017). A big mistake a business can make is waiting until the last minute to hire individuals when they are overloaded with patients. This only leads to others issues such as a bad customer experience, long wait times, and overwhelmed current staff.
Promote an open door policy where the workers know they can come to me with whatever problem or issue they may have. Have regular feedback meetings and this would lead in to discussions on where they are going or would like to go.
Even if they opt to work from home, they’re not going to be performing to the best of their abilities.
Discuss expectations. Ensure that your staff know exactly what is expected of them when performing their duties including, where appropriate, the priority in which tasks are required to be completed. This should be done with their input and should include mutually agreed goals. Regular meetings with staff to discuss core activities will help all involved understand what is required to be done. These should be documented in an annual workplan.
Provide a great work environment and treat each other with respect and dignity. This is something that is crucial to me. Everyone wants to feel that their opinion is taken into consideration. Employees want to be respected. The way I manage will also be seen in my communication with my staff. I want to know about them and what are the barriers to their day. I want my staff to feel they can come to me on any issue that they feel is important. The reason I feel stronger about these things is that is wasn’t so long ago that I was
Encourage an open dialog with your workers about any concerns they may have about their responsibilities and performance; respect their privacy and do not postpone giving praise; make your employees feel they are part of the system by asking for suggestions or solutions. If you apply these changes consistently, they will reap rewards in the way your workers perform and the way they perceive you. People want to be treated honestly and fairly. Even if there is bad news concerning the company, share that with your employees as soon as possible. Do not let them hear it “on the street.” The proverbial grapevine is very efficient. through the media. The more your employees know they can trust and respect you, the better a company you will have (Sykes. n.d.).
While Lamott undermines the importance of people dedicating all of their time to work, there are many who
Staffing: Hiring the right people can make or break your business, and poor hiring decisions will prove to be costly. Once good employees hired, make an extra effort to keep employees happy so that you minimize the turnover rate for your business as much as possible.
Turnover also creates opportunities for advancement. "Companies in no-growth situations need turnover to open slots for high-performers who are ready to advance." (Javitch)
Today's organizations face constant competition. The amount of this rivalry increases annually and the need to improve organizational performance has never been greater before. Many organizations often spend sufficient resources to attract people who are suitable for the higher positions. Often there are significant costs associated with engaging, training and firing of a bad or disappointing employees, and the cost of the longer it takes to realize that an employee enough not increased. Therefore, careful decisions given at the beginning about who to get involved can be quite large (Baron & Kreps, 1999). For this reason, the team of the decision is made more than one person to evaluate and
Conduct Frequent Staff Audits and Reviews. Another incredible approach to enhance profitability is to perform customary reviews. Take an ideal
Take a moment to see what your staff does every day. During your observation, you should be able to readily recognize frustration, upset and anxiety. These emotions diminish the ability for your staff to be productive. Make sure that whenever a staff member is giving or receiving feedback, it is addressed in a positive and constructive way. Remember to listen when a staff member speaks, avoid mentally pushing him or her to the side: If your employees’ sense that you do not appreciate their opinions, they will feel as if you do not care about them; therefore, they are insignificant. Insignificance does not lead to happiness, however, it could lead to a position at a different practice.
If you demonstrate that you hold the employees’ preferences high in regard, and that you trust the wisdom of the
Prepare staff for the future by ensuing they have the skills, knowledge and attitude they will need