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Patient Attraction Podcast Essay

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A great deal of your dental practice marketing takes place in the office. And do you know who your most effective in-office marketers are? Your staff. They spend more time with the patients than you do, and your staff is the main factor in determining the patient’s experience. But a bad attitude among your staff is like a virus; it can spread quickly. After the break, I’ll tell you why your employees could be leaving and what you can do about it. - Welcome to the Patient Attraction Podcast. I’m Colin Receveur. - Losing a good employee can be incredibly disruptive for a small business. - A recent Huffington Post article detailed the reasons why good employees leave. - I think a lot of the reasons apply to dental practices. - So, let’s have a look …show more content…

- If you have some very talented people who are working 50 or more hours a week, they may feel as if they’re being punished. - And leave. - So think title changes, promotions and raises as ways to compensate them for the increased workload. - Number 2: you don’t acknowledge their contributions. - If you have self-motivated, high-performing staff, the little things matter a lot. - Those people appreciate acknowledgement, a pat on the back, a doo-dad for their office, or public recognition. - Find what motivates your each of your staff to keep working so hard for you, and provide it. - Number 3, the wrong people get hired and promoted. - In the end, it’s up to you to decide who you employ and who advances to new responsibilities. - Bad choices on your part are a major demoralizer for the rest of your staff. - And will lead them to question why they’re working so hard when their efforts are ignored. - Number 4, you fail to honor your commitments. - It’s easy to make promises, especially during a “hallway conference” in a busy practice. - But your employees look to you to set the standard and tone for the entire office. - If you don’t keep your commitments, why should

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