Organizational Development Of Samsung

- Denison DR and Spreitzer GM, 1991. “Organizational culture and organizational development a competing values approach”. Available at : http://www.denisonconsu

Introduction:   With  the  introduction  of  new  Chinese  competitors  in  the  DRAM  market  it  is  necessary  for  Samung  to  access  their  strategy  for  the  future.  Looking  at  past  trends  in  the  DRAM  market,  current  market  situation,  and projections  for the Flash market, the  best option for  Samsung  is  to focus their efforts  on  growing  the  Flash  technology,  while  maintaining  their  DRAM  output.  This  is  the best course of action  because  Samsung’s  customer  loyalty  will  carry  their  market  share  in   the  DRAM  market,  while  they  are  focusing on establishing this type of dominance in the Flash market.

1. Does Samsung have a competitive advantage? If so, how are they creating added-value compared to industry competitors? Make sure to quantify your claims. (In answering this question, you will find helpful information in exhibits 6-7k (but not only there)).

This study seeks to examine the market structure and strategy of Samsung Company analyzing its micro-environmental level as well as SWOT analysis. In this regard, it is worth pointing out that Samsung is a well-established company. It manufactures different electronics products including home appliances and smartphones. It has been on the market since 1969. Its electronics division has 169 subsidiaries and affiliates, which are divided into three to include Consumer Electronics, Information Technology & Mobile Communications, and Device Solutions division (Samsung 2016, 2). In this precept, consumer Electronics focuses on advanced technology, exclusive design and significant offers for presenting new products such as TV, Refrigerator, Air Conditioner, and Medical equipment among other products. Information Technology & Mobile Communications division, on the other hand, produces mobile handset and customer friendly communication products. The Device Solutions in the same dictum division focuses on display pane and semiconductor products. The company has grown globally, and establishes outlets in different parts of the world, including the U.K.

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

This essay attempts to identify and analyse Samsung’s key features in their operations management. Operations Management is defined as the process where resources, flowing within a defined system (Kumar & Suresh 2009), are combined and transformed in a controlled manner to add value. These incorporate elements such as products, processes, technology, and equipment or quality control systems (Garrido, Martín-Peña & García-Muiña 2007, p. 2119). In addressing these elements the essay wishes to capture, which of these influence Samsung’s abilities successfully to obtain their competitive priorities (Garrido, Martín-Peña & García-Muiña 2007, p. 2120) and process strategies.

Samsung is a multinational Korean electronics company engaged in designing, manufacturing and marketing mobile communication and other media devices, as well as related software, accessories and third-party applications. They are one of the most well-known electronic brands in the world. According to Mintel (2017), Samsung is still the world’s number one smartphone vendor and along with Apple they dominate the smartphone market with 66% of the market share. Samsung currently operates in relatively 84 countries and have hired more than 320 million employees working for them. In the recent period, it has been focusing on making products that help people lead a better and smarter lifestyle.

Another thing that SAMSUNG has to understand the variety of cultures is their aim of the sustainability (see appendix F). Its sustainability well represents that SAMSUNG is one of the company that really consider the other cultures, societies, people and customs and so on.

Today, many of the organization are more concern for organizational effectiveness and have engaged professionals to help to handle the pressure faced by an organization. Creating favorable circumstances for organization development is one of the factors for

In this report, I have identified the company, Samsung Electronics Co., Ltd (which will be referred to as Samsung Electronics), a South Korean multinational company, currently headquartered in Suwon, South Korea (Samsung Electronics Co., Ltd, n.d), for the Enterprise Information Systems (EIS) Assignment. Samsung Electronics is the flagship division of the Samsung Group, a South Korean multinational corporation company headquartered in Samsung Town, Seoul.

The evolution of the world has left nations with an ever changing business environment which keeps companies on their toes.With the technological advancements as well as changes in demographic, many companies have to rapidly change the way they react to these changes in order to stay relevant in a competitive environment (Jovanović, 2015). Samsung has adapted to today’s business through adopting Western business practices into its Japanese system as well as digital technology(Khanna, Song & Lee, 2011).The role of management in today’s industry has rapidly changed from the role of a manager imposing restrictions to an organisational tool, not only for a company but personally as well (McCrimmon, 2010).Management system used in Samsung during the S-level recruitment program proves the importance of managerial ranks as well as an organised system(Khanna et al, 2010).

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Organizational Development is a system that is developed from wide range of scientific actions that is used by organizations to solve any issues in order to become successful. Additionally, Organizational Development is used as a to address and analyze the organizations strength, weaknesses, opportunities or threats. Once the company has identified its issues, Organizational Development is used as a business strategy to achieve such goals, which includes product quality, sales growth and customer relations. According to the textbook, “Organizational Development is a system-wide application… behavioral science knowledge to the planned development, improvement and reinforcement, strategies…that leads to organization effectiveness.” (Cummings, Worley, 2015)

Organizational development (OD) refers to a process of enhancing personal and organizational change, and increasing the organization’s effectiveness by using interventions that are driven by behavioral and social science knowledge (Brown and Harvey 2011).The main aim of organizational development in any given organization is to bring change that will drive the organization towards attaining effectiveness in its operations. Organizations need to change in order to become more productive, satisfying to members, as well as attain effectiveness. In other words, change is a significant aspect as far as an organization’s life is concerned. For instance, the increment in customers ' demand, the presence of advanced technologies, and the demand

* 1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman.