Table of Contents 1 Introduction to organization environment 4 2 Background of Macdonald 4 3 Strength and weakness of the company 5 3.1 Strengths 5 3.2 Weakness 5 4 MacDonald specific and general environment 6 4.1 Specific environment 6 4.1.1 Customers: 6 4.1.2 Competitors 6 4.1.3 Supplier 6 4.1.4 Strategies partners 7 4.2 General Environment 7 4.2.1 Economic conditions 7 4.2.2 Political / legal conditions 7 4.2.3 Social culture conditions-society, education level, religion 8 4.2.4 Demographic condition 8 4.2.5 Technological Conditions 8 4.2.6 Global condition 8 5 The effect of MacDonald in specific and general environment 9 5.1 Specific Environment 9 5.1.1 Customer 9 5.1.2 Competitor 10 5.1.1 …show more content…
Weakness
As food industry is saturated, it will be hard to add new outlets. Other than that increase in food sources pricing, the continuation of annual dividend and price competition that driven by the competitors hinder the capability to raise revenue. Nonetheless, to rectify this problem the company has swift the focus from a value menu to a more diverse one. Another problem is that there is limited product innovation and sometime customers will be sick of eating the same food again and again. It is also harder to find prime locations and when expand over to other countries; it will have to face the posing potential cultural challenges. There is also growing concern with the healthy diet as the result MacDonald being a fast food restaurant will be an unhealthy choice to most of the healthy lifestyle people and they will choose not to visit MacDonald. Lastly it may create an unhealthy eating culture to the country as fast food is not a good choice for healthy lifestyle and it may increase the rate of obesity of the country. http://www.scribd.com/doc/3972375/MC-DONALDS-SWOT http://www.financialcrisis2009.org/forum/Advertising-Marketing/What-are-the-STRENGTHS-and-WEAKNESSES-of-McDonald-241245.htm http://www.fool.com/investing/general/2010/08/25/mcdonalds-strengths-weaknesses-opportunities-threa.aspx Organization Specific and General Environment
Specific environment
Specific environment is the factors that will directly relevant to achievement of an
A) There are several issues in the case of Mr. J that need to be examined. Using nurse sensitive indicators “reflect patient outcomes that are determined to be nursingsensitive because they depend on the quality or quantity of nursing care” (American Sentinel University, 2011). Mr. J. was not receiving acceptable care, because his daughter noticed a red, depressed area over Mr. J’s lower spine, similar to a severe sunburn. This skin condition is the first stage of a developing pressure ulcer. a. Nurses should be aware that a patient with limited mobility is at risk for skin breakdown, and pressure ulcers.
Nursing-sensitive indicators are important in all aspects of patient care. A great deal of bedside care is given by nurses. Nursing-sensitive indicators are factors that rely directly on the nursing care of the patient. Quality nursing care improves patient care and therefore patient outcomes. Nursing-sensitive quality indicators promote patient safety and quality patient care. Since these quality indicators are reflective primarily on bedside care provided by nursing staff it is important that all nursing staff be aware of these indicators and their role in promoting quality patient care. There are specific indicators that could have been taken into account to promote patient
McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.
Inclining trend in healthy food options might take over a huge customer group McDonald’s might end up losing the market share. (Kline,
•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.
Products and Services: McDonald has to continuously evolve its menu to meet the emerging customers need and to attract new customers. Currently, nutritional value has become very important for customers.
McDonalds changed menu with items such as porridge, smoothies and chicken wraps is on reason for the growing business
A new chain could provide McDonalds with some competition, but with McDonalds place in the market we believe the chances of that occurring are low. Supplier power will remain the same (1.5) as new suppliers and cheaper methods of supply are likely over the next few years. The buyer power will also remain low (1.5) as we do not foresee any changes in McDonalds already cheap prices. We do believe the threat of substitutes will rise (4.5). There is heavy pressure on healthy foods and we only believe that will rise. Healthy options will be advertised more and people will continue to push healthier eating. The rivalry of the industry will remain high (4.5). This will rise as the threat of new companies and new companies trying to be healthier than the competition. McDonalds is everywhere, and will remain so over the next few years, pushing its overall advantages even higher.
McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same burger quality, same fast service, cleanliness of restroom and the same price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is another key success, every supplier which supply
1. Competitors – As there are many other restaurants who are trying very hard to compete with McDonalds like KFC, Burger King, and Burger Fuel etc. They are also serving people with same kind of services like McDonalds and burger king is really giving a tough competition to McDonalds at the moment.
The weaknesses of McDonalds include competitors and nutrition concerns. McDonalds failed attempt at pizza limited their ability to compete with fast food pizza franchise. Price competition with the competitors is also resulting in lower revenue for McDonalds. McDonalds also lacks variation in seasonal products that they offer. Another weakness, which has actually stemmed from McDonalds large size, is a lack of personal touch or connections. McDonalds has a very high turnover rate which in the end elevates the cost of training staff. There are also concerns that franchised operations negatively affect the food quality. McDonalds has also had a lack of innovation.
The company researched for the purpose of this paper is McDonald 's. This company 's history dates back since 1940 when Mac and Dick McDonald initially opened McDonald 's BBQ restaurant located in San Bernardino, CA. In 1948 they shut down the restaurant, just to reopen it as a self-service drive-in restaurant. According to About McDonald’s (2012), their menu included only 9 items, such as: milk, coffee, soft drinks, cheeseburger, hamburger, potato chips, and a slice of pie. Potato chips were then replaced by French fries. The history of this company is significantly market by Ray Kroc, who in 1954 at a visit to McDonald 's in San Bernardino decides to have a franchise of McDonald 's. A year later, in 1955, he opens his first restaurant in Des Plaines, Illinois. The franchising plan allowed growth and by 1965 there were more than 700 restaurants across United States. McDonald 's
Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.
Organizational Environment: those forces outside its boundaries that can impact it. Forces can change over time and are made up of Opportunities and Threats. (7)
3. No New Products – In last year everyone is expecting that McDonalds will launch some new product to add in their menu like Wendy’s did they added a miracle product in their menu but