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Mc Donald

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McDonald’s: From Big Mac to P’tit Plaisir

Case Synopsis
McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same burger quality, same fast service, cleanliness of restroom and the same price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is another key success, every supplier which supply …show more content…

The new menu in France offers many choices not familiar in the US such as the P'tit Plaisir (mini snack foods), Little Mozza (tomato and mozzarella salad), Croques Monsieurs (grilled ham and cheese), and Jambon Beurre (ham and butter on a crusty baguette). In addition, stand-alone McCafes carry traditional France sweets such as macaroons, fruit tarts, and flan, and serve beverages ceramic mugs.
- In German, stores are simply decorated and focus on the essentials typical of German design. Most stores feature televisions tuned to McDonald's German Network. a very popular in-store television network. It carries branding, entertainment, leisure content, and advertising. Germany is considered one of the most environmentally conscious countries in the world. Sensitive this, a typical German McDonald's store converts used oil into biodiesel fuel, buys solar-powered air conditioners, and uses refrigerators that operate without harmful chlorofluorocarbons. McDonald's marketing executives also identified a German fascination with Mexican culture and a love of that culture's spicy food. Thus, McDonald's German added Los Scharfos (fried cottage cheese and jalapeno snack), El Pikanted (beef patty, pita, and picante sauce), and a big bacon burger topped with jalapenos.
- In Rusia, McDonald's entered the Russian market by joint venture with the Moscow City

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