Observation on Consumer Behaviour in Walmart

Dispatch advised me that Walmart LP employee, Marion Edwards, had a female subject detained in the LP office. Edwards was requesting that the subject be trespassed from the store.

Question 1: What were the rights of Walmart, the employer, during these two organizing drives?

Thesis: Although some claim that retail anthropologists’ placement of surveillance cameras for consumers while shopping is manipulative, it is not in fact unethical because their actions are meant for the benefit of the consumers, the benefit of the producers, and most importantly, shoppers are aware of the surveillance cameras.

the superior tracking capability of RFID chips would reduce shrinkage and other forms of loss by up

Compact Fluorescent Light (CFL) were introduced in 1980 with the purpose of saving energy. They initially were very expensive and consumers were aware of many flaws that made them hesitant to purchase the bulbs and bring them into their homes. The positive effects of switching from alternative bulbs to CFLs were overshadowed by media attention highlighting the issues that remained unresolved. Wal-Mart pushed promotional programs in 2007 that were very successful. They introduced a private label at a lower price, offered online ordering, posititioned the products well, installed interactive displays and engaged with new partners to promote energy efficiency. In 2009 the CFLs were redesigned and

The things a person could see if they simply watched Walmart’s customers for even a short amount of time are mind boggling. During a typical, mundane Monday afternoon, I browsed through Walmart 's many aisles not in search of a particular product, but simply observing and studying different aspects of the supermarket. The customer’s behavior, product placement, and employee interactions all stood out to me as interesting. I also took notice of how different consumers interacted with different staff members and vice-versa. As I observed the customers, teachings from my Sociology class immediately started taking form in the real world. While analyzing the different social interactions the people of Walmart were having, I begin to apply different theories, such as the functionalist theory, why these things must happen, the conflict theory, why they are unequal, and symbolic interaction, how they happen. Surprisingly, while watching the average day in Walmart, I found it was hard to ignore my ethnocentric viewpoint, thinking your culture is better than another, to cloud my perspective of why certain interactions were occurring.

Based on the textbook’s knowledge, demographics includes some characteristics such as size, growth rate, and age distribution for different sectors of the population. The most important factor that affects Walmart or the retailing industry is how buyers spend their income. In my opinion, Walmart do not need to worry about this too much, because goods that Walmart selling to its customers are daily essentials goods. It doesn’t matter how much money that people is going to spend, they must save a portion of their money for living expense, which helps retailing industry generate revenue. Although there are many rival companies on the market, it still attracting a vast majority of customers in different ages shopping at Walmart, due to its advantage of the price. Walmart also have a clear retail store opening strategy for earning as much market share as it can, which means it will fit any size of the growing population in any area all over the world.

U.S. Immigration agents raided over sixty stores in 2003 for alleged use of illegal aliens to clean the stores. The janitorial staff was subcontracted by Walmart, however, it was alleged they had knowledge in the subcontractors use of illegal immigrant labor. Walmart settled by paying an $11MM fine in 2005.

Walmart the supercenter giant was founded in Rogers, Arkansas in 1962(Walmart). Founded by Sam Walton with his visionary leadership and along with his associates they focused on helping consumers and communities to save money and live better (Walmart). The successful retail giant has been known to dominate markets and operate on global efficiencies. Walmart operates in 27 countries with more than 11,000 stores serving more than 2 million consumers worldwide (Walmart). The economic satisfaction encouraged Walmart to develop new strategies and methods that they are now using to help with management. The retail giant has been very successful with Inventory Management and there Forecasting methods. Some key tactics they incorporate within success of inventory management are strategic vendor partnerships, fewer links in the supply chain, cross docking and technology. In result to having such inventory system Walmart is able to forecast and plan for any unforeseen circumstances.

A. Wal-Mart realized through third party studies and internal research that the Chinese customer were significantly more cost-sensitive than those in other countries and that there existed a strong, established culture of frequently shopping around to find the absolute lowest prices. Through these studies, Wal-Mart also realized that customer satisfaction level greatly influenced customer loyalty in China. The greatest determinant of this satisfaction was made up of perceived value. The perceived value is composed of three sub factors: (1) Product price, (2) Relative price and (3) Promotion. The other factors for customer satisfaction in descending order of its importance are Image,

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Wal-Mart is a company which operates in the service sector, more specifically in the “Discount, Variety Stores/Retail” industry. The company’s superior performance is demonstrated through the fact that it was America’s largest company (in terms of revenue) in 2002, and the reputation of the company is reflected in the opinion of “Fortune” who have identified Wal-Mart as one of the world’s most admired companies. In 2004 Wal-Mart had been hiring 1.4 million employees – making it the largest corporation in the world. Wal-Mart’s share prices have also been stable at time of stock market volatility. There are

We would like to show our gratitude to Resp. Prof. Mr. Sham Sharma, for providing us with the golden opportunity to prepare an intellectual report, on Distribution & Logistics Management of “wal-mart”.

1. What is the ethical dilemma facing Wal-Mart in this case ? Do Wal-Mart’s associates also face an ethical dilemma? If so, what is it ?

Shopping is one of the most common social activities in our life. Lingering in one store and another, the customers are looking for the products that meet their requirements and making decisions to purchase while enjoying the leisure time with their families or friends. At the same time, to achieve a better business performance, the retailers try to attract the customers to pay more attention to the products and stay longer in their stores by using various kinds of technologies to surveil the shoppers, such as using cameras to monitor their shopping behavior, tracking their purchased items, and even analyzing these consumers’ background. However, the surveillance of consumers by retail anthropologists is manipulative and unethical