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Nowaday: Applying Porter's Five Forces Model

Satisfactory Essays

From The Five Forces Model, In competitive of the ABC have switching costs and customer loyalty. Threat of substitute is another company that have the same offering and other countries because the ABC has to compete with other agency outside country because the ABC doesn’t know which country that customer will choose. Transportation is the another thing that will be subtitute. Nowaday customer have many choice to choose, some of transportation with have a package touring and cheaper than the ABC because the customer have a lot of information from internet. According to those point effect to the ABC because the customer can choice different agency and the foreigner may be visit to another country. From New Entrants, Nowaday, have many start

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