This is a Logo World
We live in a world surrounded by brands. They are so prominent that people nowadays have an easier time recognizing brands because of their trademarks (commonly known as logos) than types of plants or trees. To the common eye, a trademark may seem simple or even an easy design, but not everyone can design a successful “logo”. There are certain guidelines that need to be followed, but the most basic and important function that a trademark needs, is the ability to speak several languages. At the end of the day, it is a symbol that needs to be able to cross language barriers, not only because it will create a brand consistency but it will give it the power to compete globally. However, a successful logo will always follow
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It is also a logo that works on both positive and negative formats, being quite versatile when needed to be so. It, however, could be a more dynamic in the sense that there is little interaction going on between the symbol and the typographic aspects of the mark. And, to make it appeal to the high-end sector, the line dividing the sector can be removed, to add more dynamism. While not necessary, choosing another typeface to something cleaner or serif-based, might make it have a more serious façade.
Benchmarc’s logo is different from the others in this list. While it doesn’t use any of the motifs mentioned above, it deserves some mention for their clever use of line in their letter “c”. It is eye catching, simple and makes it immediately stand out more than if it had been a simple logo with no alterations. Their simplified typography also alludes to a more minimalist company, which talks about a high end business, due to their clean looking
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The illustrations are sophisticated and showcase the company’s style by having a gentleman’s top hat and an artichoke representing their naturally sourced projects. The type choice is also important as the serif type talks about a more elegant and classic business directed towards an older or more serious audience. Despite all of this,
Last but not least, the Saucy by Nature combination mark shows a great skill at thought process just because of how clever the illustration and the typography blend together. The use of the negative space (white space) of the “y” as the spot for the illustration is a great way of combining a symbol and typeface together.
The Breakdown and Development
After viewing the previous examples and analyzing their identity through some critical eyes, it might be easier to understand why these companies are on the top 10 of many lists and reviews online. So if we were to follow the previous rules discussed and used the past marks as inspiration to create a trademark for a catering company in New York City, these could be some of the results. Where there is a play between a more iconographic looks or clean designs in order to foster that idea of a high-end clientele.
*insert the three logos*
“Whether it’s an elementary school in Newtown, or a shopping mall in Oregon, or a temple in Wisconsin, or a movie theater in Aurora, or a street corner in Chicago -- these neighborhoods are our neighborhoods, and these children are our children.” The United States was in shock and sorrow. President Obama spoke about the tragic Sandy Hook school shooting. He called his speech, “Hearts Are Broken.” He used ethos, logos, pathos, and other rhetorical devices such as idiom, allusion, and diction in his speech.
I believe that many companies use logos as a way of advertisement as this automatically establishes a type of brand recognition and on the spot advertising with little to no money actually being put into ads, television commercials, etc. Take for instance the McDonald’s logo. Worldwide, the population recognizes the golden arches as a brand for the company and the food it produces. It is used in such a way that when an individual sees it, they know right away that it is associated with McDonald’s, as the red box and golden arches are one of a kind and many people are introduced to the brand as a child through the “Happy Meals” that they offer instantly establishing a connection that seems to take a foothold across time from childhood to adulthood.
The logo is of a girl at the end of a road looking up at a group of constellations. The road that the girl is standing at the end of, is in the shape of a ancient Greek symbol which means “past”. This is to show that the past is of great importance to me, and although the past is behind me, I will not forget my past and I will learn from it. The girl in the middle of the logo is a represents me, and as the girl is looking up at the stars, this is to represent my interest in astrology. This is also represented by the planet and constellations which are incorporated into the dark sky.
Overall, I feel really sorry for the designer need to accept lots of criticized after the logo release, there are always lots of unpredictable situations will happen during the process of designing a logo, designer should always test out the logo a few more times after they hand to their client and OGC was a great example to draw a lesson for all the contemporary designer. Although I really love the colour that they used and the simplest of only using text on to the logo, but the result of the logo became an ironic joke around the world, it did not improve the image of the department, even destroy the image of it and this kind of mistakes is unacceptable.
Logo PowerPoint – ICT used in order to put the resource together, relevant images and activities included in order to meet the aim of the lesson which is for learners to share their experience of logos and to gain a full rounded knowledge of why they are used and to produce a logo from a company that they are aware of and share any interesting facts about why it has been chosen.
logo styles of the corporate world, instead of the more traditional heraldic city marks that are commonly
I really like this logo because it is captivating. It was also very creative. The way your positioned the letters around the lenses created directional force because the eyes begin looking at the left side of the picture and then move towards the right to put the words together to form the company name. The lenses of the glasses are clear, which is subordination. This allows the focal point or the camera lenses to be much more emphasized and show the viewer how these glasses vary from normal glasses. You also used repetition in your logo by making the camera lens look the same on both sides and by using the same font for all of the letters.
A cleverly planned logo has the adaptability and mobility of being utilized as a part of an assorted number of approaches to highlight the brand and increment mark mindfulness. A logo normally comprises of content, activity impacts, images and even 3-D impacts and relying upon how the organization sees its picture; a development logo configuration can be static or robotized. It doesn't make a difference if the logo is static or vivified the length of the prerequisite of spurring the purchasers, expanding brand mindfulness and acquainting the brand with new clients is being dealt with
He uses Logos because of the arguments he makes about technology. He talks about the problems about most people using technology so much. He states a lot of statistics to support his argument, such as “how an average American teen sends or receives 75 text messages a day”. Also, he says that the average American spent online doubled between 2005 and 2009. He also feels that despite technology has made lives easier for everybody, it hasn’t thought any of us how to make the best use of technology.
Society has always used symbols to communicate. Caveman used drawings(symbols) to communicate and document their lives. Today we use symbols in our everyday lives. Company logos are just one kind of symbol that we see every day. These logos become so familiar that we don’t even need a name to know what company the logo or symbol stands. Two Sociologists wo developed this theory are Charles Horton Cooley and George Herbert Mead. The definition of symbolic interactionism by our book is that symbols-things to which we attach meaning. ( J. Henslin). Four such examples of symbols or logos that I have chosen were chosen for different reasons. Two logos are brand names of the item themselves and not the correct terminology of the item. The other two are logos that are so familiar across the world that anyone would know the company they stand for.
So far so good, let start to talk about the main problem of this logo. I’m sure the logo looked fine in the first place, but looking the logo in a different direction, it had definitely gone wrong and some embarrassing image shows. Hint: Tilt your head to the left and that’s the problem with this design. See, you will quickly notice the three letters in the logo, it did not take long for the audience started to spot the sexual meaning of the logo as well. I was also so surprise in the first place, how come a government did not spot the problem before they printed on the OGC promotional material and hand it out, that’s why it got featured in different national newspaper the day after the logo release. Based on the article, it said the OGC had
This logo created by independent branding design studio Redkroft from Poland for the website Angry File. Angry File is a website for upload and download files. The logo combines image and text successfully in my opinion. Further more, the color composition is nicely communication for the theme: angry, the red and dark blue look tension and anxious. With such contract colors, viewers can notice it when glance. The image part of logo is graphic illustration, simple but nice choice for communication. The face from the loge seems angry, which is with the type can easily identify the company. And the viewers can see the face may rise from the cave or sink disappear, which conveys iconic and accurate for upload and download the file. All of the elements
When LS&Co had to choose brand elements for the new line to get strongly back in the market, it paid a lot of attention to the logo and the name because the aim to gain again the „baby boomers“ interess was not so easy.
In today’s world an individual is bombarded with brands from companies all around the world. These companies start with an idea and most of those ideas develop into a brand. Brands rely on the use of semiotics, “the science of signs” (Ryan and Conover 25), to relate to consumers or interpreters. They also relay on the connotation and denotation of the signs as well as the colors being used. When it comes to the entire package of a marketing plan and branding a company or product, graphic designers need to look at how to create the brand from a visually and culturally pleasing aspect. A brand is mostly based on a semiotic design that uses a trademark image and colors that relate to a group in a cultural setting.
Fashion designer logos are intended to be the "face" of a company. They are graphical displays of a company 's unique identity, and through colors and fonts and images they provide important information about a company that allows customers to identify with the company 's main product. Logos are also a shorthand way of referring to the company in advertising and marketing materials. Hollister’s highly effective marketing strategy used to target consumers is their logo. Their logo contains a picture of seagull that may come in many different colors or fonts, sometimes they’ll use other