Mtv's Influence on Popular Culture

Search: how pop culture affects teens / how does 1980’s affect. In the 1980’s, the popularity of pop music skyrocketed. With the help of newly developed compact discs and the rise of the popular music channel MTV, pop stars such as Michael Jackson rose to fame in the quickly

MTV also shapes the customer culture, as consumers starting to get used to the fact that it is not the song that the performance sells, and that there is more to the song than music itself. MTV's live concert broadcast was also a huge promotion breakthrough for the artists as well, as it broadcasted not only videos of recorded music, but also live music on television. All in all, MTV did bring a huge impact on both publicity and sales to their record.

MTV, formally known as Music Television, is one of the most viewed networks on television today. Roughly thirty-three years old, it has changed the American culture drastically in more than just one way. Specifically targeting teens and young adults, the MTV network provides all of the most up to date gossip on celebrities, highlights the latest fashion trends, promotes versified lifestyles, and defines the music industry of our generation. However, this so-called “idolized network” has not always been this way. The American culture has been affected by MTV through the creation of the network, the transformation from simply just music television to inappropriate reality shows, and the promotion of inappropriate content.

Pop culture, what does this term even mean? It seems to be a word that contains subjects of media, social structure, and society as a whole. According to the dictionary, pop culture is defined as “cultural activities or commercial products reflecting, suited to, or aimed at the tastes of the general masses of people”. In the society we live in today, we are constantly surrounded by pop culture, either that is with television, magazines, different sources of social media and/or exposure to others. Due to pop culture being such a dominant contribution into our world today, it has effected many parts of society. The domination of social media has created idealistic views that are stressed upon female adolescents in particular. Upon media’s influence, traditional tactics and work have been modified in order to keep up with our technology oriented society. This alters the schools and education systems. Through the use of television, social media and other means of pop culture, serious study is necessary due to the negative effects it has on the younger generation and the effects it has for their futures.

The creation of TV stations dedicated to music helped usher in the transformation of the way people enjoyed their favorite bands, singers, and songs. MTV became a place where anyone could potentially become the next star and it was a place where many stars who are still famous today got their first

MTV galloped through the '80s as a factor of musical taste, style and fashion. During the early '80s, the network helped introduce an entire stable of new music stars.

As America headed into the 1980s, two decades of social and political upheaval have left the nation rattled and the economy weakened. The Iran hostage crisis shook America's confidence and many looked for a new kind of leader to steer the country into the new decade. Ronald Reagan led America into a new era of prosperity leaving the soul-searching of the 60s and 70s behind. The nation was ready to enjoy itself and with plenty of new toys to play like VCRs and video games, Americans spent more time at home and soon something called cable TV would make it even harder to leave the living room. With the new innovation of the TV, one of the ideas for a channel was a marriage between music and television. This new idea for a channel devoted to something called music videos would end up revolutionizing and often scandalizing an industry that had no choice but to embrace the fact that music in the 1980s had to have a face with videos. By having these music videos, they would change the way we look at music and the way we look at the world. This cutting- edge idea was a new medium perfectly suited to a new generation and that idea was called, MTV. This leads to the question: How did MTV influence pop culture of the 1980’s? This topic is worthy of investigation because the coming of MTV has had a significant impact on the way people see pop culture. Before researching the topic, the writer had limited knowledge on MTV and only knew about the music itself. In the paper, the writer was

I see the rattle and the hum of music television. Flash upon flash of sensory information lights the screen with sound bites, flashbulbs, sex and rock and roll. I am watching MTV in the semi-darkness of a friend's living room and it is easy for me to understand the attraction of this style of television. MTV is pure energy. It has vitality, powerful images, larger-than-life heroes, and the edginess that the best pop music always has. I find MTV strangely hypnotic. I could sit, entranced by the flickering images and incessant beats, for hours.

Today popular culture has a substantial effect on our lives. It can affect what we wear, what music we listen to, or even how we behave. Many people decide what clothes to buy depending on what is in style or what celebrities are wearing. The same happens when people choose what movies to see or what music to download. While pop culture may seem harmless, it exposes people of all ages to sex, drugs, and violence. Children and teenagers all over the world are watching these shows or listening to these types of music. They take what they hear or see and develop bad habits or make poor decisions. Popular culture including movies, music, and franchises mostly has a negative effect on countries who import it.

One popular aspect of music was born in 1982 and had forever changed the look of music and the 1980s as a whole, and that is Music Television, now a days know as MTV. What once started off as a 30 minute television show on Nickelodeon called “Pop Clips” turned into a multi-million dollar network. The show had influenced the youth of the1980s and pop culture in general, showing clips of popular songs that were seen as vulgar, and explicit. Teenagers loved it, while parents despised it. MTV also showcased rising singers and bands, and made them the musical icons of their time, such as Madonna and Michael Jackson.

Over the years, MTV has had an impact on our generation, but also on our parents’ generation. A lot of

MTV was first to establish principles of popular culture. MTV became an iconic presence in popular culture, inspiring visual media culture. Over the years, MTV has played a major role on popular culture on a global scale. MTV has advanced in becoming a leading style of popular culture for younger generations. MTV and its culture has spread world-wide resulting in MTV’s expansion into different channels and countries such as MTV China, MTV Canada, MTV India, etc. however, all the channels belong to one mass media source: MTV.

Following MTV’s emergence in the early 80s, towards

One of the biggest challenges for MTV was the controversial content that it is used to show on their normal channel and regarding this the main difference they had to adapt. The sexuality, use of alcohol, politic criticism and religion criticism are some of the main characteristics of MTV on other countries that are not as conservative as Arabs. With these characteristics MTV has achieved success through the Western hemisphere, be- cause the black humor they use is normal among the youngsters and instead of feeling sensible with these, they see it in a humorous way. But, in the Arab community they still conserve the traditional values supported by their culture. In an effort to adopt the strategy of “Think Globally, Act Locally” MTVN (Music Television Networks) executives made it a point to learn the cultures and make shows that relate to the cultures as op- pose to exporting the American culture. In order to achieve this goal the channel adopted a decentralized

Popular culture is generally believed to be comprised of a variety of elements. For example, popular culture covers the most contemporary and instant aspects of our lives. These aspects can often show the characteristics of rapid change, especially in today’s highly technological and informative world in which, people are highly influenced by the universal media. Certain standards of behaviour and common beliefs are reflected in pop culture. Because of its cohesion, pop culture both influences and reflects people’s daily life. Moreover, brands can reach iconic pop status. However, these aspects are not constant and may change rapidly. (Abbott and Sapsford, 1987).