Mtv Research Paper

“MTV has a long history of reflecting the lives of our viewers with compelling reality stories," says Tony DiSanto, MTV's president of programming. The program’s featured girls come from rural Mid-Western or Southern states, usually from small, working-class towns, in attempt to appeal to teenage girls of the same background. The implicit message at the

Reality shows can be defined as a catch-all category that includes a wide range of entertainment programs about real people. The MTV network executives quickly realized how fast the world around them was changing; so on May 21, 1992, seven random strangers were picked to star on the show The Real World. This show modernized MTV by connecting viewers to the world and current culture around them. It also demonstrated that the network was not just about airing the hottest music videos of the year. Even today, The Real World is stil the forerunner of the American reality show genre. The reality genre has mass appeal. Because of this, MTV started to create more reality-based shows. As more reality shows were created, the MTV network made the executive decision to create another network channel to further the demands of viewers. So, they created M2, formally known today as MTV2.

Many teens in every generation seek to separate themselves from their parents. One way of creating that separation is by embracing different music. For the first time, teens had large amounts of disposable income that could be spent on entertainment designed specifically for them. Also, the new mass media meant that teens across the country could hear the same music broadcast or watch the same television shows. This brought a rise of an independent youth culture that was separate from adult culture. The new youth culture became an independent market for the entertainment and advertising

Hip hop has had a considerable influence on modern popular culture, saturating mass media through music, radio broadcasts and a variety of other

As America headed into the 1980s, two decades of social and political upheaval have left the nation rattled and the economy weakened. The Iran hostage crisis shook America's confidence and many looked for a new kind of leader to steer the country into the new decade. Ronald Reagan led America into a new era of prosperity leaving the soul-searching of the 60s and 70s behind. The nation was ready to enjoy itself and with plenty of new toys to play like VCRs and video games, Americans spent more time at home and soon something called cable TV would make it even harder to leave the living room. With the new innovation of the TV, one of the ideas for a channel was a marriage between music and television. This new idea for a channel devoted to something called music videos would end up revolutionizing and often scandalizing an industry that had no choice but to embrace the fact that music in the 1980s had to have a face with videos. By having these music videos, they would change the way we look at music and the way we look at the world. This cutting- edge idea was a new medium perfectly suited to a new generation and that idea was called, MTV. This leads to the question: How did MTV influence pop culture of the 1980’s? This topic is worthy of investigation because the coming of MTV has had a significant impact on the way people see pop culture. Before researching the topic, the writer had limited knowledge on MTV and only knew about the music itself. In the paper, the writer was

Rap music officially started in 1978 in the Bronx, New York. According to the author, most Americans

One popular aspect of music was born in 1982 and had forever changed the look of music and the 1980s as a whole, and that is Music Television, now a days know as MTV. What once started off as a 30 minute television show on Nickelodeon called “Pop Clips” turned into a multi-million dollar network. The show had influenced the youth of the1980s and pop culture in general, showing clips of popular songs that were seen as vulgar, and explicit. Teenagers loved it, while parents despised it. MTV also showcased rising singers and bands, and made them the musical icons of their time, such as Madonna and Michael Jackson.

MTV can be defined as “a cable and satellite television channel which broadcasts popular music and promotional music videos.” (oxforddictionaries.com.n.d.). Launched on August 1st 1981, MTV’s programme started out by helping musicians gain exposure through music videos. This helped TV audiences connect with music by new means. As MTV became more recognised, the network branched out by creating new means of entertainment. MTV has remained relevant by continuously adapting throughout its existence to meet their audience’s entertainment requirements. (International MTV and Globalisation).

Following MTV’s emergence in the early 80s, towards

Grease began as a five-hour long amateur show presented in a Chicago trolley barn in the summer of 1971 and eventually made Broadway. The film version of "Grease" began almost immediately. It debuted in 1978, becoming the biggest grossing movie musical in film history. Its eight-year run made Broadway history and put it among today's most popular musicals.

Black Entertainment Television, which was created to empower black people in a predominantly white media, has strayed away from its roots and marketed its programming to mimic and compete with other stations for ratings. As a television station that once had a variety of journalism programs and shows dedicated to a diversity of music genres within the black culture, it has now centered its model on reality television and limited selection of rap music videos. The Encyclopedia of African American History states the ascendancy of rap music from a black, ghetto art form to a

Birthed in South Bronx, hip hop music and its style penetrated America in the late 1980s after MTV began playing heavily on rotation rap videos and launched Yo! MTV Raps in 1988. Music videos were like a soundtrack that people needed a wardrobe to wear.

Mtv also made way for many music shows. Because of its recognition, more music videos were being played by other stations. Some of these were HBO’s Video Jukebox, WTBS aired Night Tracks, ABC came out with ABC Rocks and VH1 got its start.

Generations before generation y think that television, music videos, and music in general has affected the kids in generation y. Trends and habits are formed by listening or watching. Music has wonderful and meaningful effects on different people depending on how the music is retained. Music videos affect generations differently because each generation has a different outlook and opinion on the lyrics. Each teen or adult reacts to music videos differently. Most songs and music videos incorporate love along with heart breaks, life scenarios, money and the different styles of life.

Kids also have mistaken this show for an excuse to experiment with sexual desires. While high school students are taught to abstain from sex in numerous health classes, they learn from MTV that a lot of teenagers participate in sexual intercourse. This gives them the idea that sex is normal for young teens and that they should join the bandwagon too