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Motown's Role In The Civil Rights Movement

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Whenever someone says Motown, some might not know what that means, but for others it’s a huge part of American history. Motown has played a huge roll in history in many ways, and it has changed the way America is today, so one might say that this played a huge roll in history. Motown records had a role in the civil rights movement, many artists had success with the record label, and it achieved many crossover success stories. Motown has not been around as long as other big record labels. Motown was created in 1959 by a man named Berry Gordy and he brought a different style to recording. Berry Gordy had previously worked in an assembly line for a car manufacturer and he wanted to bring that style to making music. He did not have a lot of money then, so he had to get a 800 dollar loan from his family. After that …show more content…

So, Gordy set out to find ways to make the musicians popular, “Motown was active in promoting this music, and designed its public relations and promotional techniques in such a way as to create the dual, crossover appeal it sought. The "charm school" that Berry Gordy established for his stars, is famous, but subtler efforts, such as the lengths to which Motown went to get favorable press from the white media, were just as crucial” (McCarthy). Gordy had many techniques to get the artists out there and be famous, he pretty much told them that they need to look their absolute best when they are in public, also they must speak without a “black” accent. Also the women must wear wigs at all time so they will look clean and will not have the “black” people hair. All of theses rules that Gordy had played a huge role in the crossover success that he had with all of his artists. These techniques let him earn over 100 top hits, and he will always be remembered as the first record label to have crossover

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