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Mid-Town Business Analysis

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Mid-Town Office Products is a small regional office supply company located in eastern Los Angeles (Johnston & Marshall, 2009). Within the 12 years that Mid-Town has been operating they have managed to accumulate a catalog with over 11,000 products (Johnston & Marshall, 2009). Although Mid-Town has higher prices than their mail-order competitors, Mid-Town’s offers a range of services that include next day delivery, online ordering, and a tracking system that their mail-order competitors cannot provide (Johnston & Marshall, 2009). In spite of Mid-Town being a small business only serving a small segment, Mid-Town has been successful. Their success as a company has allowed them to develop an expansion plan that includes other areas of Los Angeles

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